iPhone vs. BlackBerry
iPhone vs. Blackberry : Indian Perspective
Jan 22, 2015
TYBMS Marketing Study of BlackBerry vs. iPhone. Describes methodology used as well as results obtained.
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- 1. iPhone vs. BlackBerry
2. Methodology-Qualitative interviews with various phone users- Retailer Research - Online research 3. WHAT DOPEOPLE LOOKFOR IN APHONE? 4. How Each PhoneBecame Popular Brand Applevs. BlackBerry Messenger 5. Our observations - L aunch vs. Revival- Word of mouth - iPhones multiple features vs. BBM - N on users- Brand loyalty towards Apple -Size Matters- Owning one leads to unnecessary paranoia - BlackBerry is just a copy of the iPhone
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