iPad - What email marketers need to know now

THE IPAD ANDWHAT IT MEANS FOR EMAIL MARKETERS

NOVEMBER 16TH 2010

PHILIP STOREY

THE FOLD & RENDERING

NOT JUST TABLETS

DESIGN FOR TABLETS AND MOBILE DEVICES

SOMETHING NEW

TABLETS ARE BECOMING A PART

OF OUR LIVES

THE FOLD

ALLOW A MAXIMUM OF 400 PIXELS IN A DESKTOP ENVIRONMENT

BUT WHAT ABOUT THE IPAD?

THE FOLD - WINDOWS LIVE – BROWSER 27 INCH SCREEN

THE FOLD - WINDOWS LIVE – IPAD SAFARI HORIZONTAL

THE FOLD - WINDOWS LIVE – IPAD, SAFARI VERTICAL

RENDERING• IPAD RENDERS EMAILS WITH THE SAFARI

ENGINE

• ANIMATION

• FILE SIZE (WEIGHT)

• IMAGE SIZE (DIMENSIONS)

COMMONRENDERING ERRORS

WHY IS RENDERINGSO IMPORTANT?

BUT…THIS IS NOT

JUST ABOUT TABLETS

THE FOLD - WINDOWS LIVE – IPHONE, SAFARI HORIZONTAL

THE FOLD - WINDOWS LIVE – IPHONE, SAFARI VERTICAL

THE FOLD - WINDOWS LIVE – IPHONE, SAFARI VERTICAL

QUESTIONS

CONVERSATION

[email protected]

@PHILIPSTOREY

INNOVATIVE-EMAIL.COM