iPad Storyboard

iPad Storyboard

Need

As the life of the average American has grown busier, and time has became a precious commodity, the need to find a device that can help manage, organize, connect, and make life easier while “on the run” has developed. In fact, today, one can safely say that it has become essential for each of us to have just such a device, and if you find the cell phone screen a bit small to conduct your daily business on, then an iPad may be exactly the thing you need!

Research ProblemWith each generation of the iPad, more and more functional apps have been added, and as a result, the iPad is now suited for use by almost all types of businesses, and educational institutions. Although the business world has embraced the iPad and found many uses for it, the educational community has not been so quick to adopt it on a wide scale. The lofty price of the iPad may be the primary reason for educational institutions lagging behind, however, the iPad does have a place in education, and in particular in Television and Video Production.

The Evolution of the iPad

I will be using a chart of some kind for this slide. It is in development. To be released soon!

Development

Apple Inc., with CEO Steve Jobs at the helm, began developing the iPad years before its debut on January 27, 2010. Part of Apple’s research and development philosophy is to consider future innovations as it develops current ones. For example, as Apple was creating the iPod, the idea to combine it with cell phone technology came about, and this resulted in the iPhone a few years later. While developing the iPhone, the idea for a larger unit with an easier to read screen, and more capabilities than a cell phone, was being designed and would eventually be released as the iPad (Jana, 2010, Jan 27).

iPad DebutUntil the debut of the iPad, the only other electronic non-phone device that has been adopted as quickly as the iPad was the DVD player. However, it took the DVD player 5 years to make the same amount of money that the iPad made in its first quarter. It is for that reason that the iPad is know as “a runaway product straight out of the box” according to Colin McGranahan, retail analyst at Bernstein Research (Melloy, 2010, Oct 4). The next slide shows the number of all generation of iPads sold per quarter beginning with the 3rd quarter of 2010 through the last quarter of 2012.

iPad S-Curve

Users (Millions)

Timeline of Adoption

Q3 2010

Q4 2010

Q1 2011

Q2 2011

Q3 2011

Q4 2011

Q1 2012

Q2 2012

Q3 2012

Q4 2012

3.27

4.19

7.33

4.69

9.25

11.12 15.30

11.80

17.00

14.00

Users (Per

Quarter)

Commercialization

The iPad debuted on April 3, 2010 and sold 300,000 units by the end of the first day. Apple relied on the success of its prior products and the popularity of it’s CEO Steve Jobs, who excited people around the globe when he announced the roll out date for the iPad at a January 27th press conference in 2010 (Apple, 2010, Jan 27).

ReferencesApple, Inc. (2010, Jan 27). Apple launches iPad. Retrieved from http://www.apple.com/pr/library/2010/01/ 27/Apple-Launches-iPad.html

Jana, R. (2010, Jan 27). Apple iPad’s product development approach. Retrieved from http://blogs.hbr.org/cs/2010/01/apple_ipads_product_developmen.html

Melloy, J. (2010, Oct 4). iPad adoption rate fastest ever, passing DVD player. Retrieved from http://www.cnbc. com/id/39501308/iPad_Adoption_Rate_Faster_ Ever_Passing_DVD_Player