IP Phone in SMB and SMT-i5200 2009.09 Global Solution Sales Team I/I Overseas Sales Group 2.

IP Phone in SMB and SMT-i5200

2009.09

Global Solution Sales TeamI/I Overseas Sales Group 2

IP Phone in SMB Market

Driving factors of IP Phone in SMB

Understanding SMT-i5200

Transition to IP Phone, Chance or Challenge?

Drivers to IP Phone (IP Telephony) wereDrivers to IP Phone (IP Telephony) were

No. 4No. 4

PBX Line Station Shipment ForecastPBX Line Station Shipment Forecast

IP

TDM

PBX Line Station Installed Base PBX Line Station Installed Base ForecastForecast

IP

TDM

(2008)

YES! It looks true for Larger Enterprise Market

and, about 90% of new lines of PBX would be IP by 2011

However when we look into KTS/Hybryd market mostly less than 100 users

The pictures are totally different

KTS/Hybrid Line Station Shipment KTS/Hybrid Line Station Shipment ForecastForecast

IP

TDM

KTS/Hybrid Line Station Installed Base KTS/Hybrid Line Station Installed Base ForecastForecast

IP

TDM

(2008)

YES! only 20% of new KTS/Hybrid line was IP on 2007For the very small business,

the number could be much less

What happed on SMB market?

The Realities of IP Telephony in SMB Market The Realities of IP Telephony in SMB Market

Cabling costs are lower potion

Small number of Move, add, changes

Not much reduced mgmt costs

Additional Cost for Media Gateway, and thereby

poorer voice quality than PCM

Additional Cost for establishing stable network for

VoIP

Relatively expensive IP Phone than Digital Phone

Wait a moment, there are significant changes from Wait a moment, there are significant changes from 20082008

(2008)

IP

TDM

YES! Big changes for IP Telephony are coming to SMB market

Buckle up, Let's go to journey to the changes

Look beyond Infrastructure Cost Look beyond Infrastructure Cost SavingsSavings

Clearly measurable, but no much impact on Small and

Medium size Business

Lowering intra company long distance Call charge

Reducing Cost of Move, Add, and Changes of Phone

Minimizing Cabling/Management Costs

Difficult to quantify, but huge impact on overall

business

Higher Productivity/ Business Agility

Better Collaboration

Better Customer service and response

Beyond just a PHONEBeyond just a PHONE

CTI Applications on the Phone

Call Log / History

Siemens IP Phone with standalone application

Picture Caller ID

Samsung IP Phone with XML Server



Company Directory (LDAP)

Cisco IP Phone with Citrix Application Gateway

Phone Book

Samsung IP Phone with Basic feature



Instant Message

Alcatel-Lucent IP Phone

with Instant Communicator

Graphical Voicemail Control

Siemens IP Phone with standalone application



Visual Call Control

Alcatel-Lucent IP Phone with Call Server

Presence

Alcatel-Lucent IP Phone with My Teamwork


Vertical Solutions

Hospitality Solution

Nortel IP Phone with Citrix Application Gateway

Hospitality Solution

Alcatel-Lucent IP Phone with 3rd Party XML Server


Vertical Solutions

Education Solution

Aastra IP Phone with XML Server

Education Solution

Nortel IP Phone with Datapulse Solution


Vertical Solutions

Call Center Solution

Avaya IP Phone with CMS package

Call Center Solution

Cisco IP Phone with Call Center Application


Vertical Solutions

Real Estate Solution

Cisco IP Phone with XML Server

Health Care Solution

Cisco IP Phone with XML Server


Replacing Personal Computer

Stock Quotes

Avaya IP Phone with IP Phone AP package

Weather Forecast

Avaya IP Phone with IP Phone AP package



VOD

Samsung IP phone with VCS Server

Exchange Integration

Avaya IP phone with Exchange Viewer Package



Web Camera

Alcatel-Lucent IP Phone with 3rd Party XML Server

Web Brower

Siemens IP phone with Client/Server Applications

How does it work?How does it work?

Call ServerCall ServerIP Phone with XML BrowserIP Phone with XML Browser

XML Server

XML Server

Enterprise Applications

Application Server

Application Server

SIP/PPRTP

XML DataResponse

XML Data

Request

XMLHTTPSSLLDAPIMAPSMTPRTP

TCP/IPTCP/IP

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Why on IP phone rather than PC?Why on IP phone rather than PC?

IP Phones are always ON, PCs are not

Not everybody has PC

Trusted device (simple but reliable)

Fast Access to features

Handset, keypad, dedicated feature keys

Intuitive, well-known operations

High quality acoustics

Handset

Full duplex hands free

Wideband

Recalculate your ROIRecalculate your ROI

Total Investment of Full IP Telephony $$$

Hard Dollar Savings

Management cost saving -$

Cost saving for the easier Move, Add, or Change -$

Long distance Call Cost saving -$

Soft DollarSavings

Time savings per call of finding and dialing users Number of calls per day per employeeTotal time savings for 50 employees per yearCost per hourTotal cost savings for productivity of IP phone per Year

15 sec50 calls

2,083 Hours x 15 $

-31,245 $

Benefits beyond Cost Saving

Better Customer service and responseBusiness AgilityImproved team up with increased availability of coworkers

-$$$-$$$

Consider One Minute, Per employee, Per day equals $$$ per Year to

Business

Quality of Voice affected by a Media GatewayQuality of Voice affected by a Media Gateway

Encoder Packetizer

Media Gateway (VoIP Compressor)

Standard Codec Type Rate (Kbps) Frame (ms) Algorithmic Delay (ms)

MOS

G.711 PCM 64 0.125 4.43

G.729 CS-ACELP 8 10 15 4.18

G.723.1 ACELP 5.3 30 7.5 3.83

User satisfaction MOS

Very Satisfied

Satisfied

Some users dissatisfied

Many users dissatisfied

Nearly all dissatisfied

Not recommende

d

4.3

4.0

3.6

3.1

2.6

1

4.5TDM NetworkIP Network

Media Gateway

SIP Trunk (SIP Connection)SIP Trunk (SIP Connection)

MediaGateway

DigitalPhone

IPPhone

SIP Trunk (SIP Connection) is a service offered by an ITSP (Internet

Telephony Service Provider) that connects a company's PBX to the

ordinary telephone system (PSTN) via Internet using the SIP VoIP

standard.

http://www.globalcrossings.com/

http://www.qwest.com/

http://www.xo.com/

http://www22.verizon.com/

SIP Trunk Driving FactorsSIP Trunk Driving Factors

PSTNPSTN ITSPITSP PSTN

PSTN

ITSP gateway ITSP gateway

ITSP Softswitch

PBX w/gateway

PBX w/gateway

IP TDM IP TDM IP

Eliminates costly TDM hardware (T1/E1, BRI/PRI, and

Analog Trunk Cards) No need to invest Media gateways and additional line cards as you grow

Flexibility to add new lines ; adding linear

Making IP-to-IP calls when possible Handset No voice quality suffering by analog/digital and/or TDM/Packet

transcoding

Supports multiple forms of communication including video, instant

messaging, and high-fidelity voice (by wide-band codecs :G.722)

TEXTTEXT

ITSPUSA

ITSPUSA

PBX

ITSPSA

ITSPSA

ITSPKOR

ITSPKOR

ITSPUK

ITSPUK

ITSPITA

ITSPITA

Internet

IP Phone

Flexible termination of calls to preferred providers Calls to anywhere worldwide can be made for the cost of a local one

Failover to secondary service provider

Advanced features with lower service charge Direct Inward Dialing (DID) capabilities to Small Business

Allows “Presence” features throughout the enterprise’s business

ecosystem

including customers, clients, partners, vendors etc

More Devices for IP TelephonyMore Devices for IP Telephony

MediaGateway

DigitalPhone

IPPhoneCommunication

enabledBusiness Applications

PCSoftphon

e

AP

WiFi Phon

e

PDA Softphon

e

Dual ModeCellular

Phone

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More Choices for IP telephony in SMBMore Choices for IP telephony in SMB

Alcatel-Lucent BiCS

(2007)

Cisco UC500(2007)Vertical Wave IP

2500(2007)

Panasonic KX-TDE(2007)

Nortel SCS 500(2008)

Avaya IP Office 500

(2007)

3Com VCX-Connect 100/200 (2008)

Aastra AastraLink Pro 160(2008)

Mitel 5000(2008)

NEC SV8100(2008)

Siemens OpenOffice ME

(2008)

ShoreTel ShoreGear 30(2008)

Samsung OfficeServ7030

(2008)

Manufactures continued to focus on SMB telephony market

Other factors Drive IP Phone in SMBOther factors Drive IP Phone in SMB

Falling prices for IP phones and media gateways

Increasing number of customer LAN/WANs capable of

supporting quality of service (QOS) requirements for

real-time voice

Improved system design to meet customer needs such

as remote location support; improved survivability;

and new disaster recovery options

General market acceptance of the technology platform

as risk-acceptable.

SMT-i5200 Series Comparison chartSMT-i5200 Series Comparison chart

Model CodeModel Code SMT-i3100SMT-i3100 SMT-i5220SMT-i5220 SMT-i5240SMT-i5240 SMT-i5243SMT-i5243 SMT-i5270SMT-i5270

Name UC Simple UC Basic UC Expert UC Video

Image

SPEC.

CPU TI TNETV1055 TI TNETV 1051 S3C6410 S3C6410

LCD 4 line graphicw/(o) Backlit

4.3” ColorTFT,480*272

4.3” colorTFT,480*272

7” Touch

Button DSS 24 + Fixed 30 (w/ 4 Softkey)

DSS 14 + Fixed 33 (w/ 5 Softkey)

DSS 14 + Fixed 33 (w/ 5 Softkey)

Fixed key 4

Gigabit X Daughter-Module (Wedge Option)

Bluetooth X X X O(USB Dongle) O (USB)

Wideband X O O O O

Push Video

X X X O O

Camera X X X O(USB Camera) O

ScheduledScheduled


FeatureFeature Model Model FunctionFunction

SMT-SMT-i3100i3100

SMT-i5220SMT-i5220

(UC Simple)(UC Simple)SMT-i5240SMT-i5240

(UC Basic)(UC Basic)SMT-i5243SMT-i5243

(UC Expert)(UC Expert)SMT-i5270SMT-i5270

(UC Video)(UC Video)

Call ProtocolVideo CallXML CID

SPPXX

SPPXX

SPPXO

SPPUSBO

SPPOO

Provision Auto Prov. - O O O O

Browser XML - Text Only O O O

PC Client Call RecordVideo CallDownload

---

OOX

OOO

OOO

OXO

Presence PresenceBuddy List

- OX

OO

OO

OO

Video Push VideoVod

- XX

XX

OO

OO

PIMS PhonebookScheduleMessage

- OOO

OOO

OOO

OOO

Idle Screen Saver - X O O O


FeatureFeature Model Model FunctionFunction ITP-51xxDITP-51xxD SMT-i5220SMT-i5220 ITP-5112LITP-5112L SMT-i524xSMT-i524x

Call Video CallXML CID

XX

XX

XX

USB (i5243)O

Browser XML X Text Only X O

Easy Sync /PC Client

Call ControlCall RecordVideo CallDownload

XXXX

OOOX

XXXO

OOOO

Presence PresenceBuddy List

XX

OX

XX

OO

Video Push VideoVoD

XX

XX

XX

i5243i5243

Phone book TextPhoto

OX

OX

OX

OO

Idle Screen SaverBuddy ListSchedule

XXX

XXX

XXX

OOO

SMT-i5243 User InterfaceSMT-i5243 User Interface

① Phone Status ② LCD Menu Selection Key

(Right)③ LCD Menu Selection Key

(Botom)④ Conference fixed Key⑤ Transfer fixed key⑥ Hold fixed key⑦ UC Dial ⑧ Navigation Key⑨ DSS buttons⑩ Dial Pads⑪ Speaker Mode setting key⑫ Headset Mode setting key⑬ Volume Control key⑭ Mute Key⑮ Service Menu display key⑯ IM selection key⑰ Phone Book key⑱ LCD

SMT-i5243 User InterfaceSMT-i5243 User Interface

Status Display

Main Display

Menu Display

Server Connection

Headset usage

Missed Call

Instant Message

Lock

Forward

DND

Recording

PC Connection

Korean Character

Capital letter

Small letter

Number

New Valus of SMT-i5243New Valus of SMT-i5243

Fast Search Dialing

Simple CID and/or Detailed Caller Information Display


Call Recording (integrated with OfficeServ

Communicator)

Phone Book


Call Log (History)

Presence (Integrated with OfficeServ Messenger



VOD (Integrated with VCS Server)


Integrating with OfficeServ Communicator

Call Log Phone Book


Embedded XML Browser

XML Application Design ToolXML Application Design Tool

CIPLET Designer for Cisco IP Phone

Avaya Partners for IP Phone ApplicationAvaya Partners for IP Phone Application

• MS Exchange integration• Webcam display for security monitoring• RSS news and stock feeds

• Calendars, directories and messaging for Education

• Intelligent information appliance for Healthcare

• Anytime, anywhere time-clock and attendance• Helpdesk messages from Remedy, Clarify, HP

OpenView

• Healthcare directory provides instant staff access

• Pushes emergency information; helps locate staff

• Rapid calling from corporate LDAP directory• Broadcast alerts with text, graphics and audio• Click-to-call from web applications and messages

• Integrates legacy phone banking with internet banking

• Speech-enabled application suite

Mitel IP Phone AccessoriesMitel IP Phone Accessories

Cordless accessories Module(DECT headset/handset용 )

Wireless LAN Stand(Wireless Client 또는 Stand)

Gigabit Ethernet Stand(High bandwidth PC)

Line Interface Module(Analog PSTN line)

5310 Conference Unit(IP Phone)

Programmable Key Module(12BTN/48BTN/96BTN)

NEC IP Phone AccessoriesNEC IP Phone Accessories

16 B Desi-less Expansion Module for Dterm/INASET

IP Adaptor for Digital Keyset

ADA for tape recorder

PSTN Switch-over adapter

60 DSS Console 8 Line Key Module DESI-Less Console DESI-less Line Module Bluetooth H/S

Add-on Options for DT700 Series

Conference Max (SIP)

• Line Key Options for DT700 Series IP Phone

• Business, ACD, Retro Layout (From Left)

• English, Spanish, Icon, Braille Version

Information only for I/I Overseas Sales Group 2Contact your counter partner for further information

The End

IP Phone in SMB and SMT-i5200 2009.09 Global Solution Sales Team I/I Overseas Sales Group 2.

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