IP NETWORK, March 05 GERMANY FOCUS ON SUPER RTL March 2005.

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FOCUS ON SUPER RTL

March 2005

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• Name: SUPER RTL DISNEYFernsehen GmbH & Co. KG

Program: Special interest programmingAirtime: appr. 19 hours/dayLaunch: April 28, 1995Home: CologneSales: IP Deutschland

• Philosophy / Position:

– positive family entertainment– clear differentiation from violent action of other channels– SUPER RTL is eventful and fun, rich for kids during daytime– SUPER RTL is an optimistic, eventful and fun counter world to real life.

Elaborated adult programme offers in primetime

• Core target group: Children (daytime & Access) and Mothers / families (Access/ Prime Time)

RTL Group50%

Walt Disney Company

50%

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• Day Time for Children : – Audience shares and evolutions

– Diversified range of Quality formats suitable for kids

– TOGGO: the leading cross-media-platform

• Access, Prime and night time slots for adults and mothers :

– Access Prime Time audience and Cost Per Thousands

– Well-positionned prime-Time

– Night time talk and comedy to cost-effectively target 14-49 programmes

Status Daytime

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40,2 38,7

18,1

32,7

28

3,5 4,9

10,7

68,1

3,9

8,4

14,412,2

7,4

3,4 4,3

11,7

6,8 7,7

0

5

10

15

20

25

30

35

40

45

Child 3-5 Child 6-9 Child 10-13 Boys 3-13 Girls 3-13

Super RTL RTL RTLII PRO7

Super RTL is first on childrenAudience shares by Age Groups / 06:00 – 20:00 / Sept.-Dec. 2004

Source : AGF / GFK-Fernsehforschung /Sept-Dec 2004 / Monday-Sunday

In %

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Positive audience shares evolution

27,1 26,328,1 27,5 27,4 27,6 28,2 28,8 29,3

28,431,1 31,330,430,9

29,5

0,0

6,0

12,0

18,0

24,0

30,0

Pro 7

KiKa

Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising)

Kabel 1

Children 3-13, Monday –Sunday 6:00-20:15

Audience shares records for Super RTL at the beginning of 2005

+100%

RTL II

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Strong afternoon audience shares for Super RTL

27,0 26,7 26,0 26,827,8 28,4

26,7 26,227,3

28,6 28,727,1

34,4 33,3 34,034,433,0

12,811,811,5

9,811119,7

11,511,512,313

11,412,612,5

13,311,5

13,6

0,0

4,0

8,0

12,0

16,0

20,0

24,0

28,0

32,0

36,0

KiKa

Children 3-13, Monday –Friday , 12:00-17:00


RTL II

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27,8 27,5 27,9 28,1 28,827,6

29,327,6

30,929,5

28,426,9

31,1

0,0

8,0

16,0

24,0

32,0

Access audience shares evolution

Pro 7

KiKa

Children 3-13, Monday –Sunday , 17:00-20:15

Super RTL is clearly ahead of his competitors in the afternoon


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Top labels, top programming

One timeslot, one label

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Mix of Cartoons, in-house and co-productions

DAYTIME

• Schtroumpf

• Kim Possible

• Toggo United

• Super Toy Club

• Q-Boot –Quiz programme

• Finger Tips

• Jellabies

• Wild Instinct

New

Finger Tips

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TARGET Share % Average Viewers (000)

CHILDREN 3-13 32,7 320

Boys 3-13 37,9 210

Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), 19. Feb. - 05. March 2005

Second season for the Kid football show TOGGO UNITED

12 new episodes from March 19.2005 onwardsSaturday 17:15 (repeat Sunday 12:15)

Marco Bode

Second season for the TOGGO SOUND CLUB

The show for music fans under 15 !

New season starting April 1.st 2005Saturday 16:15 (repeat Sat. 11:15)

Ben

Investing on in-house productions

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Full range of programmes for kidsbased on diverses experiences for kids

Fun Comedy series (SpongeBob)

Interactive entertainment programme TOGGO-TV

Knowledge WOW – the discovery zone

Q-BOOT – quiz programme

Was ist was TV

Interaction TOGGO United; TOGGO Music

Art Attack, Super Toy Club, Finger Tips

Everyday life Doug

Hey Arnold

Disney

Fairy tales WunderZunder FunkelZauber

(Hans Christian Andersen)

The Pink Panther

The Schtroumpf

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Programme schedule from April 2005Daytime 6:00 to 11:00

Saturday Sunday Monday Tuesday Wednesday Thursday Friday

Mummy Nanny · Wild Instinct · Generation O! · Bob, der Flaschengeist

Bob der Baumeister · Die Koala Brüder · Rubbadubbers · Blue´s Clues (show) - Blau und schlau ·

The Save-Ums

Tikky turtles Insel

Thomas die kleine Lokomotive & seine Freunde

Little peopleThomas die kleine Lokomotive

& seine Freunde

Kleine Planeten - Gute Reise, Bing und Bong!

07:00

Caillou · Barney · Brum · Käpt´n Nobart und die Piratenbande - Riesenärger mit Ralf

Die Glücksbärchis - Generation O ! - Barnaroo (docu-soap)

10.00

Wild instinct

Tommy & Oscar

Spielegalaxie

Bärchen + P aco - Zwei tierische Freunde

Käpt'n Nobart und seine

08.00

09.00

06:30

Bob der BaumeisterDie Koala Brüder

Rubbadubbers

Blue's Clues

Emily Erdbeer

Riesenärger mit Ralf

Eckhart aus dem Mäusenest

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Programme schedule 2005Daytime 11:00 to 16:00


11.00Ocean Girl

12.00

TOGGO soundclub

TOGGO TV ®

13.00

Disneys Kim PossibleKim Possible

Disneys Gummibärenbande

Die Superköche

Disneys new Mickey Mouse

Die Superköche (cooking)

The Schtroumpf

15.00

Jimmy Newton (3 D Animation)

Sponge Bob

Sponge BobPower Rangers

14.00

Finger Tips

PB & J Otter

Michel Vaillant

Powerpuff Girls

CHIPZ (clip)TOGGO

SoundClubWOW TOGGO TV

Goofy The Film

WunderZunder FunkelZauber

Super Toy Club

Clarissa

Tikki Turtles Insel

Oggy & die Kakerlaken

The Schtroumpf


Disneys neue Micky Maus Geschichten

TOGGO United

16.00Benjamin Blümchen

Doug

Hip Mix

WOW

WAS IST WAS TV

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Programme schedule 2005Daytime 16:00 to 20:15


Sponge Bob

Stanley

TOGGO United Art Attack

Oggy & die Kakerlaken

TOGGO TV

The schtroumpf

19.00

20.00

Art Attack The schtroumpf

Sponge Bob

Kim Possible

Barnaroo

The schtroumpf

18.00

17.00WOW


Disneys new Mickey Mouse

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--Licensing

Brand/TV-labels

Audio/video-Label

Publishing brand

Merchandising & promotion

Event

Internet

Innovative cross-media-platform

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Super RTL for Adults and mothers with children

Access, Prime and night time slots

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Super RTL, delivers on „Mothers“ (PRP with children)Access Prime Time - Mo-Su 17:00-20:00

7,06,5 6,4

7,5 7,4

3,8 3,6

7,16,26,2

3,93,83,63,53,43,6

0,0

2,0

4,0

6,0

8,0

10,0

12,0

14,0

Super RTL VOX Kabel 1

Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising)*PRP: Person responsable for Purchase

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**PRP with children, Monday-Sunday 17-20 pm, January 2005Access Prime Time, Average ratings / CPT*

0,00

0,02

0,04

0,06

0,08

0,10

0,12

0,14

5 15 25 35 45 55 65CPTin €

Kabel 1

Super RTL is leader on prices and audience shares on PRP with children

Reach in mio

Market average

Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), (Programme and advertising)**PRP: Person responsable for Purchase*CPT: Cost Per Thousand

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• Adaptation of successful labelling strategy from daytime

Programme strategy Primetime

• Event programming in prime Time (shows, ...)

Stable strength through labelling, stable feature films and established series

• Optimization of broadcasting timeslots

• Movies in strong affinity with core targets

Tuesday Wednesday FridayMonday

Movie Movie Crime series Cartoon

Thursday

Comedy Donnerstag

NEW in NEW in April 05April 05

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Primetime Programme schedule20:15 – 23:15 / April 2005

From April 2005


20:15 20:15

20:30 20:30

20:45 20:45

21:00 21:00

21:15 21:15

21:30 21:30

21:45 21:45

22:00 22:00

22:15 22:15

22:30 22:30

22:45 22:45

23:00 23:00

23:15 23:15

23:30 23:30

23:45 23:45

00:00 00:00

MovieMagic Movie

Peter Steiners Theater

stadl

TALK SHOW : voll total

SITCOM (Harry's nest)

SITCOM (Harry's nest)

Nowhere Man - Mystery drama

series

TALK SHOW : voll total

Cartoon NIGHT

Series/ Cartoon

Die Dinos

Die Dinos

KRIMI : Murder she

wrotes

KRIMI : Quincy

COMEDY: Mr Bean/ Fowler

COMEDY: Mr Bean/ Fowler

COMEDY: Cosby

COMEDY: Cosby

Movie or Cartoon night (in season)

SITCOM: the 70s show

SITCOM: the 70s show

SITCOM: Ellen

SITCOM: Ellen

Romantic Movie

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Source: AGF/GfK-Fernsehf. PC#TV Jan.Feb 04 vs. Jan.Feb 05; Basis: Panel (D+EU), Programme and advertising; *PRP: Person responsable for Purchase

Monday-Sunday 20:00-23:00, Jan-Feb 05 vs. 04

2,1 2

2,7 2,6

PRP 14-49 Adults 14-49

+ 29

%

+ 30

%

Branded night slots :audience shares (%) - PRP 14-49

Jan-Feb.2004

Strong audience shares increase in Primetime

Jan-Feb.2005

Jan-Feb.2004

Jan-Feb.2005

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Mondays Movie

Mondays at 20.15 Die kleinen SuperstrolcheElliot the dragonHilfe! Jeder ist der GrößteFlubberAlf – the FilmVater der BrautMary Poppins....

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Magic Movie

Tuesdays at 20.15

Cool RunningsGeliebter Haustyrann Gwyn – Prinzessin der DiebeCharadeEin Geschenk des Himmels - Vater der Braut 2Was diese Frau so alles treibt....

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Fridays Cartoon Special

Fridays at 20.15

Tiggers großes Abenteuer

In einem Land vor unserer Zeit – Die geheimnisvolle Insel

Basil, der große Mäusedetektiv

Oliver & Co.

Taran und der Zauberkessel

Das magische Schwert

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Weekend Prime time Movies & cartoons

Saturdays at 20.15 – Family moviesAllein auf der PirateninselBenji –Sein größtes AbenteuerBarbie in SchwanenseeBarbie als Die Prinzessin und das Dorfmädchen......

Sundays at 22.15 – Romantic movies

Mut zur Liebe (courage for love)Ein scheinbar perfektes LebenEin zweites Leben (a second life)Nathan gibt nicht auf ....

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Voll total : the best of talk showsMo-Su 22:15-23:00 / January 04 vs January 05

Adults 14-49 PRP 14-49 Adults 14-29

+ 46

%

+ 38

% + 59

%

Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), Programme

Moderation: Dirk Penkwitz

3,4

5,4

2,82,6

4,13,6

0

1

2

3

4

5

6

Aud.

share

s in

%

2004 2005

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16.04 – 31.12.2005

Target :Adults 14 – 49

Sa, 22:15

Night Time Series

The 70s Show - Sitcom

28.01. – 24.06.2005

Fr, 22:15

Dinos – Disney Sitcom

Target: PRP 14 – 49

28.01. – 24.06.2005

Fr, 23.15

Nowhere man – mystery series

16.04 – 31.12.2005

Sa, 23:15

Ellen - Sitcom

21.03. – 31.12.2005

Mo-Th. 23.30

Harry‘s nest - Sitcom


Target: PRP 14 – 49


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Key Facts

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Key Facts

• Super RTL is the undisputed market leader in children‘s TV with high-quality

formats

• Super RTL proposes in access primetime good quality/price programmes : an ideal channel to optimize campaigns

• Super RTL is leader on prices and audience shares on PRP with children in January 2005

• In January, strong audience shares increase (+20%) in primetime compared with last year on PRP 14-49

IP NETWORK, March 05 GERMANY FOCUS ON SUPER RTL March 2005.

Documents

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