18/06/2022 1
May 11, 2015
12/04/2023 1
12/04/2023 2
12/04/2023 3
CSR is a voluntary action by organizations that involves
taking responsibility for the betterment of the
environment, social and economic aspects of
stakeholders and ensuring sustainability in a mutually
beneficial way.
Definition of CSR
12/04/2023 4
• Clear sense of mission;
• Influence by company’s reputation;
• Recruits want to work for companies that care;
• Social performance influences investors’ decisions;
• Enables the strategic management of internal and external
risks;
• Reduces operating costs.
Why is CSR important?
12/04/2023 5
• Limited resources;
• Poor awareness about CSR training;
• Lack of motivation and possible strategies;
• No governmental support;
• Lack of flexibility;
• Lack of knowledge by the local community;
• Lack of moral conscience and will of the manager/owner.
Difficulties implementing CSR
12/04/2023 6
• Increase level of trust;
• Increase the standard of living for community;
• Influence new local businesses;
• Development of better culture around the company;
• Increasing the product’s standards.
Competitive Edge
12/04/2023 7
Sokeva - 480 visually impaired workers
PPCT (Pirkanmaan PC Torte)- 25% staff: minority groups
Best Practices
Differences- Lithuania, Romania, Spain
- - have more work to do- -can learn from other countriesBelgium, The Netherlands and Finland
- on good wayImportance of a good communication
12/04/2023 8
1)Find current values- Make a list with all the values- Narrow the list from 6 3 2 core values- Group discussion
2) Thinking about new values- CSR Values: sustainability, respect, environmental,…..- Minority group Values Everyone Is ready
- Can learn/communicate/contribute
- Together we are better3) Actual Policy
- KEEP IT SIMPLE ≠ Law- For diverse audience - Give practical examples
Value PolicyWritten values reinforce and support specific actions !
12/04/2023 9
• Values translated into day-to-day behaviour
• Every value has at least three behaviours
• Managers must be the role model
• Every employee must know the values
• Never ending process
Implementing Company Values
12/04/2023 10
1. Determining goals and strategy- S.M.A.R.T. - Win advise from stakeholders- Zero measurement
2. Informing and involving employees- Do not raise false expectations- Allow them to ask questions- Explain why and how they will practice CSR
3. Carry out the strategy- Carefully monitor the situation but do not interfere- Make it publicly known that the company has changed its values
4. Evaluate- Comparison with zero measurement- New strategy or not?
Implementing Company Values4 Steps
12/04/2023 11
Balance between family and workMedical evaluationskindergarten discountsCrèche
Professional Development PolicyEducational support programs: that motivates poor and low educated employeesDegree programs by internet
Minority Groups - Inclusion
12/04/2023 12
CSR
Minority group:
Disabled
Training Schools for Basic Skills
Company Value:Duty of Care
Train
ing B
asic
Skills
PartnershipTraining Manual
Benefits:Improved skills, Employment.
CSR
Training at low rates
Training Basic Skills
Benefits: Implementation of Company Policy, CSR, Better Image.
Example
12/04/2023 13
• Vision: A more equitable and sustainable society
• Mission: - Increase the awareness of CSR and
Company Values among SME’s;
- Training and implement Company Values.
Marketing
12/04/2023 14
1.Product: CSR Company Values and Minorities Training Manual
2. Promotion: strategic partnerships, Chambers of
Commerce, unions, forums, websites, free benefits;3. Price: price paid now will compensate by long- term benefits;4. Place: on internet and other industries of CSR, at Chambers of
Commerce, associations, professional forums and face-to-face meetings.
Site: https://sites.google.com/site/csrcompanyvalues/training-manual
Marketing
12/04/2023 15
• “It's not hard to make decisions when you know what your values are.” - Roy Disney
• "Vision without action is a daydream. Action without vision is a nightmare.“- Japanese Proverb.
• "The time is always right to do what is right.“ - Martin Luther King, Jr.
Conclusion
12/04/2023 16
• Company values paper, 2011• http://www.valuequotes.net/• http://www.zerowaste.ca/quotes.html• http://www.piccolecreazioni.com/velvetfactory/
References
12/04/2023