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Company presentation November 2015
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IoT Analytics company presentation

Apr 11, 2017

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Page 1: IoT Analytics company presentation

Company presentationNovember 2015

Page 2: IoT Analytics company presentation

IoT Analytics provides market insights for IoT & Industry 4.0

Page 3: IoT Analytics company presentation

62

46

31

23

13.7 126.2 4.8 4.4 4

2040

638380

-3500

-2500

-1500

-500

500

1500

We are the leading market insights firm specialized on IoT

2000

500

Avg. website visits per month Q2/2015 [in thousands]

1. General technology insight companies covering IoT as part of the overall offering

Source: Similarweb, IoT Analytics

50

IoT-specialist insight firms1General technology insight firms1

Page 4: IoT Analytics company presentation

Our work consists of three elements

Latest Insights

• Latest news

• Regular blog posts

• Weekly newsletter

• Specific whitepapers

• Free reports

1

Market reports

• Targeted industry reports

• Company databases/lists

• Specific IoT data

2

Go-to-market services

• Sponsored publications

• Joint webinars

• Research for specific

inquiries

3

Page 5: IoT Analytics company presentation

Latest insights (selection)

IoT company ranking

Viewed more than 30,000 times,

referenced by firms like IBM, SAP

Newsletter 36/2015

Delivered to more than 1,500 IoT

decision makers every week

IoT platforms white paper

Downloaded more than

500 times every month

1

1 2 3

Weekly newsletter Quarterly rankings Insightful white papers

Page 6: IoT Analytics company presentation

Market reports

Smart Home Market Model

• Smart Home market model

• IoT platforms market model

• more to come…

List of 2000+ IoT companies

• IoT company database

• IoT M&A database

• IoT startup funding rounds

• IoT & Industry 4.0 employee

statistics

• IoT products price lists

IoT platforms 2015-2020

• Currently in development

Smart thermostat market

$25.0 $26.3

$35.3

$44.8

$35.1

$24.0 $25.0$20.7

$27.0

$39.4

$6.3

$11.1

$12.1

$10.0

$10.2

$6.9 $5.0

$7.0

$10.3

$12.1

$2.9

$2.8

$2.2

$2.3

$2.6

$2.3 $2.7$2.9

$3.2

$2.9

$2.6

$2.2

$1.6

$1.6

$1.8

$2.1 $2.6$2.6

$2.7

$2.6

$39.3

$46.6

$57.1

$65.2

$54.3

$38.4 $38.7$37.4

$47.0

$60.0

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

09 2014 10 2014 11 2014 12 2014 01 2015 2 2015 3 2015 4 2015 5 2015 6 2015

Other

Venstar Inc

Control4

Rogers Communications Inc.

Emerson Climate Technologies, Inc.

ecobee

Comcast Cable Communications

Alarm.com

Honeywell International, Inc.

Nest Labs

1 2 3

2

IoT databases & trackers Market models Targeted industry reports

Page 7: IoT Analytics company presentation

Go-to-market services

Co

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ics.

com

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7

We help you where B2B marketing is most effective

Custom researchInteractive contentAdvanced lead generation

Do you have a topic that requires

specific IoT research?

Our offering

Targeted analyses on specific questions: 4h –

5 days

Research projects with final presentation: 1 – 6

weeks

Join our webinar series by sponsoring

a session and giving a demo

Upcoming webinars:

February 2016

IoT platforms – Understanding the market for the

central backbone of the Internet of Things

April 2016

Smart Home – A market perspective on the

leading consumer IoT market

June 2016

Industry 4.0 – The technologies changing the

factory of the future

Sponsor a highly-informative white

paper or similar content

Our offering

Research brief: 3-5 pages

White paper: 8-25 pages

White paper with a survey: ~40 pages

3

1 2 3

Informatio

n

technology Consultant

Business

developm

ent

Administra

tive

Engineerin

g Sales Product Marketing Finance Medical Creative Operations

Human

resources

Entrepren

eur

Public

relations Support

Accountin

g

Technology 480 127 92 48 57 44 39 12 4 6 6 3 10 2 1

Services 180 52 21 30 18 9 4 23 5 12 9 3 11 6 9 4

Manufacturing 83 7 16 24 33 11 8 5 3 2 6 4 1 1

Finance 57 18 11 8 1 2 3 2 25 1 2 1 5

Media 41 6 9 6 5 2 5 6 2 1 22 3 1 1 1 1

Health 39 5 4 6 4 2 3 1 5 32 4 1 1 1 1

Transportation 13 7 8 2 2 2 3 1

Consumer goods 9 2 6 2 4 1 2 2 3 1 1

Education 16 2 2 5 1 3 2 1 1

Retail 7 4 4 1 2 3 2 2 1

Government 8 3 6 2 1 1 1 2

Construction 7 1 2 1 1

Recreation 5 2 2 1 1 1

Arts 1 3

Legal 2 1

NGO 1 1 1 1

Other 2 1

Agriculture 1 1

Page 8: IoT Analytics company presentation

Go-to-market services:

Example of a sponsored publication

1 2 3

3

Page 9: IoT Analytics company presentation

Research question: Where do “data scientists” work in Germany? Which industry? Which function?

Approach: Web-mining of Xing/LinkedIn data scientist profiles using automated algorithms

Go-to-market services:

Example of custom research

Informatio

n

technology Consultant

Business

developm

ent

Administra

tive

Engineerin

g Sales Product Marketing Finance Medical Creative Operations

Human

resources

Entrepren

eur

Public

relations Support

Accountin

g

Technology 480 127 92 48 57 44 39 12 4 6 6 3 10 2 1

Services 180 52 21 30 18 9 4 23 5 12 9 3 11 6 9 4

Manufacturing 83 7 16 24 33 11 8 5 3 2 6 4 1 1

Finance 57 18 11 8 1 2 3 2 25 1 2 1 5

Media 41 6 9 6 5 2 5 6 2 1 22 3 1 1 1 1

Health 39 5 4 6 4 2 3 1 5 32 4 1 1 1 1

Transportation 13 7 8 2 2 2 3 1

Consumer goods 9 2 6 2 4 1 2 2 3 1 1

Education 16 2 2 5 1 3 2 1 1

Retail 7 4 4 1 2 3 2 2 1

Government 8 3 6 2 1 1 1 2

Construction 7 1 2 1 1

Recreation 5 2 2 1 1 1

Arts 1 3

Legal 2 1

NGO 1 1 1 1

Other 2 1

Agriculture 1 1

Function

Ind

ust

ry

Example of recent custom research

3

1 2 3

Page 10: IoT Analytics company presentation

We operate across the whole IoT space

Databases

IoT data

Blog

White papers

Newsletter

Custom

research

Lead

generation

Reports

La

tes

t in

sig

hts 1

2

3

Technology viewSegment view

Offering

Ma

rket

rep

ort

sG

o2

ma

rke

t

Page 11: IoT Analytics company presentation

Our specialty: Data-driven insights via mining & analyticsOverview of our main data sources

Data-driven

market

insights

Web mining, e.g.,:

• Structured company

activity search via

keywords

• Startup funding updates

via keywords

• Sensor & IoT device

price lists

• M&A activity lists

• Employee statistics

App analytics, e.g.,:

• Tracking Smart Home app downloads

• Tracking wearable app downloads

Social media mining,

e.g.,:

• IoT tweets tracker

• IoT news tracker

• IoT discussion tracker

Other, e.g.,:

• Desktop research

• Expert interviews

• Information broker

Page 12: IoT Analytics company presentation

What people and customers say about us

“I find it really impressive how the IoT Analytics team have built up a broad

and proprietary knowledge base around the Internet of Things and Industrie

4.0 ecosystems.” Markus Lorenz, Partner and Managing Director at BCG

“My experience working with the team of experts at IoT Analytics has been

enjoyable and enlightening. The work was delivered on time, on budget, and

beyond our expectations”Jake White, VP Marketing at MyDevices IoT platform

“On the money. Impressive research.”Nagaraj Shanmugam, VP Business Development at Orion Systems Integrators

Selected customers Selected comments

Page 13: IoT Analytics company presentation

Why should you work with us?

High-quality analyses

We apply the same quality standards to our work as top-tier management

consultancies. Our focus is on facts and actionable insights without losing sight of the

bigger picture.

First-hand information / IoT network

We attend and speak at various IoT and Industry 4.0-focused conferences around the

world. This allows us to shape our unbiased, third-party view and test some of our

hypotheses with other professionals in the industry.

Data-driven

We employ algorithms to mine the web for relevant data and tap sources such as

search engines, social media, app stores, and ecommerce shops for relevant

information. This helps us generate additional data points that established market

research companies do not provide.

Page 14: IoT Analytics company presentation

The IoT Analytics team

Knud Lasse Lueth

CEO

Zana Williams

Industry 4.0 research

Sona Mnatsakanyan

IoT research

Hoang Pham Van

VP Marketing

Thomas Meier

Data analysis

Pádraig Scully

VP Market research

Moritz Bolle

I4.0 consultant

Core team

Core team (continued) External partners

Christina Patsioura

Industry 4.0 research

Jan Kotzorek

Business development

Thomas Lauth

Independent researcher

Page 15: IoT Analytics company presentation

Get in touch!

Let us know if you …

… have specific questions around one of our reports

… have specific inquiries about IoT markets, companies, etc.

… have specific inquiries about our data sets on the IoT ecosystem

… are looking to publish a joint (paid) publication around IoT

… have partnership/cooperation ideas

… want to discuss / give a demo of your IoT product/solution

Page 16: IoT Analytics company presentation

IoT Analytics GmbH

Eifflerstr. 43

22769 Hamburg

Germany

[email protected]

+49 40 88950090

http://iot-analytics.com