A Disciplined Approach to Media that Grows Businesses 2011 Ionic Media Group LLC
A Disciplined Approach to Media that Grows Businesses
2011
Ionic Media Group LLC
Award-Winning Experience
Top 50 Ad Age Advertiser2005 for iRobot Launch Campaign
Hot 100 #7 in 2005Fastest Growing Companies
in AmericaEntrepreneur Magazine
Inc. 500 Winner2007 (642% Growth)
Inc. Magazine
1 Grand Effie (2008)and 6 Effies for media work
on various clients
Mediaweek award for Best Media Plan of the Year
2005 ARFDavid Ogilvy Research
Foundation Award
2009 OMMA Award for Integrated Online Campaign
for Bausch & Lomb
Ionic Media Provides a Full Range of Media Services
• Strategic and market planning
• Media planning and placement
• Optimization management
• Data modeling / analytics / reporting
• Account management
• General and Hispanic markets
PUSH CHANNELS
• DRTV: All formats
• TV: Network, cable, satellite, local, syndication
• Radio: Network, local
• Display: Banners, rich media, video
• Email Marketing
• Out-of-home: Billboards, malls, airport, bus benches, elevators
PULL CHANNELS
• PPC: Google, Yahoo!, MSN, etc
• SEO: Natural search optimization
• Print: Magazine, direct mail, FSIs
• Landing Pages: Multivariate testing
• Social media: Blogging, mobile social networks, press releases
• Reputation Management: Monitoring, online response, organic search removal
Results, Speed, Accuracy, Effectiveness
MULTI-CHANNEL MARKETING,MEDIA AND DIGITAL AGENCY
• Focus on influencing customer behavior
• Specialize in working with companies experiencing rapid growth or needing quick turnaround
• Deliver results faster with metrics-disciplined planning
• Leverage one-of-a-kind technologies to drive better ROAS
IONIC MEDIA BRINGS YOU…
• Quick improvement in your ROAS
• Holistic analysis of your marketplace challenges and opportunities
• Media placements that have the greatest impact
• Proprietary optimization and modeling technologies
Media Approach that Really DeliversIonic Media’s specialists craft focused, data-driven plans to reach an audience in both conventional and unexpected ways
• Disciplined bottom-up process• Who are the customers• Where are they• What are the best ways to reach them• How can we motivate them
• Portfolio approach mitigates risk
• Media agnostic position ensures optimal outcome
• Customer-centric account management delivers efficiency
• Cross functional team(s)• Dedicated account manager• Hands-on Managing Director
Media Capabilities – Pay-per-Click Search Marketing
PPC – GOOGLE, YAHOO, MSN, ETC.
• Define objective / identify target metrics
• Build account with best practice structure
• 50,000-500,000+ keywords
• Actively manage campaign
• Optimize ruthlessly
• Expand campaign and maintain metrics
Media Capabilities – Direct Response Television
DRTV
• Work with both short-form and long-form
• Develop targeted plan along with strong backend program to complete the sale and drive ongoing revenue
• Leverage sophisticated attribution modeling
• Use cutting-edge tracking techniques to report results and optimize performance
(MCM)
(MCM)
Media Capabilities – TV, Radio, Print and Outdoor
BRAND BUILDING
• Conduct industry and client analysis
• Develop segmentation analysis
• Work with client to set media objectives
• Establish KPIs
• Identify media mix and selection criteria
• Create a media feedback loop to allow for mid-course adjustments
• Conduct secondary analyses to understand full value of every medium (e.g., multivariate regression modeling)
Media Capabilities – Online DisplayBANNERS, RICH MEDIA, VIDEO
• Conduct site analysis
• Define objectives and KPIs
• Test into buys
• Specify targeting on a geo, demo or behavioral basis
• Measure cross-channel lift / assists
• Conduct re-targeting campaigns to convince visitors who did not purchase
• Renegotiate tests into optimized buys
Media Capabilities – Landing Page Improvement
OPTIMIZATION AND TESTING
• An effective landing page is a key element in successful marketing campaigns
• Review existing site/landing pages
• Improve usability and convertability
• Conduct multivariate, split or flat tests
• Full range of site improvement services available
Media Capabilities – Search Engine Optimization (SEO)
ON PAGE / ON SITE / SOCIAL MEDIA
• Keyword research, competitor review
• Site-level optimization and configuration
• Development of new content
• Site authentication
• Optimization of 404 error pages
• Link building
• Forum posting and Blog posting
• Directory submissions
• Social network optimization / mgmt
• Press release distribution
Media Capabilities – E-mailACQUISITION AND RETENTION
• Using house lists or rented lists
• Strategic planning for e-mail campaigns
• Refined messaging, scheduling and integrated testing
• Measurement of overall performance, and cross-channel assists
• Strategic refinements to maximize lifetime value of leads
FUNCTIONALITY
Media Capabilities – Social NetworkingiSOCIAL
• Ensure you have sufficient presence on appropriate social media
• Leverage Influencer Marketing if bloggers and forum posters have an influence on brand opinion and purchase
• Write a blog to drive organic ranking and draw return traffic
• Use online PR resources to syndicate releases (both traditional and multimedia)
Media Capabilities – Reputation Management
iREPUTATION
• Google SearchWiki, RipOffReport, Blogs, Forums, etc
• Need to monitor online reputation carefully
• Quick response on blogs and forums is crucial
• Removing negative organic search listings is much more difficult
• Always track your progress from an established baseline
DRTV Components For Success
The right network selection
The right frequency levels
The right daypart selection
The right flighting strategy
• Networks with high and stable indices in MRI• Cable networks and broadcast programming that have a successful track record for different DR
product categories
• Rule of thumb> National/ Local Broadcast: half-hour programs 1 spot, hour programs 2 spots> National/ Local Cable: frequency should be a minimum of 25 spots per week per
network
• Concentrating spots in fewer/ lower cost dayparts traditionally works better than spreading spots across multiple/ higher cost dayparts.
> Best dayparts for DR are usually Daytime, Weekends, Overnights> Daypart weight is determined by cost, clearance levels, response volume
• Traditional DR Rollout: Increase spending gradually• Hybrid DR Strategy: Frontload spots to jumpstart results• Collect all learning and rollout campaign on proven media outlets/ dayparts
What is Digital Mind Factory?Digital Mind Factory (a division of Ionic Media Group) develops and manages performance-based media and marketing campaigns using our proprietary turnkey lead acquisition and nurturing management service that delivers results.
This is an ideal solution for advertisers who wish to achieve significant growth with a high ROI, and a best-in-class lead nurturing service to improve lead conversions
We offer two services:1. Performance Media:
We acquire qualified leads or orders through multiple proprietary and third party media that include digital and traditional media channels
2. Consumer Lead Nurturing ServiceA closed-loop process that integrates our automated systems to nurture your consumer leads’ communications and interactions to through to conversion
Performance Components
• Marketing Analysis
• Conversion• Sales
• Frequency• Intervals• Preferences
• Lead Validation• Assignment• Enrichment• Scoring
• Online & traditional media
• Lead & CPA sourcing
• Data capture
Demand Generation
Lead Mgmt
Measure
Contact
The coordination between the front end media with the back end lead management provides higher conversion ratios through tighter integration between media and lead nurturing
Consumer Lead Nurturing Process
Our lead management service provides a holistic approach that integrates the marketing efforts with sales conversions.
We manage all the essential components necessary to nurture leads from acquisition to conversion:
•Demand Generation: From initial contact through all touch points
•Lead Management: Validating, scoring and lead routing
•Measurement: Define and analyze customer value success metrics
•Contact: Coordinate the frequency, interval and content of communications
Benefits of DMF’s Consumer Lead Nurturing Service
• Our CLN service is a closed-loop process that manages strategies to drive both customer lead acquisition and conversions, to optimize consumer value.
• Our approach coordinates the consumer marketing process with the client’s corporate branding and marketing strategies.
• We employ a highly robust database management system that enables greater, quantifiable marketing results.
• Our process is based on a flexible system that optimizes consumer acquisition, nurturing and communications strategy
• Our service is a unified system designed to give marketers a platform to manage their strategy, analytics and measurement.
Benefits
A Division of Ionic Media Group, LLC
16501 Ventura Boulevard, Suite 500. Encino, CA 91436
Contact
James BurnsEmail Marketing & Affiliate [email protected]