Winning Hearts & Minds Karen Carter, Director of Marketing Microsoft
Nov 01, 2014
Winning Hearts &
Minds
Karen Carter, Director of Marketing
Microsoft
Its Tough out There…
Its Tough out There…
Understand your Audience – Create Trends
BRAND ME - Primal need for social recognition and
celebration
HERE COMES EVERYBODY – Need to be social and curiosity
for authentic information
IT’S A CONTEXTUAL WORLD – Convergence of
functionalities in devices, mobile access to data, «want it
now» culture
QUALITY OF LIFE – Need for balance, do only things you are
really passionate about
Source: Trendency 2.0 2011
Maximize Digital Channels
Generate demand, awareness and engagement based on end users
needs, building relevant and consistent experiences integrating all
communication touch points by maximizing Owned, stimulating
Earned and innovating Paid channels
Owned
Earned
Paid
Get the most out of your
web properties
Go beyond the “like” button,
leverage influencers
Digital media mix – SEM,
SEO, mobile, targeting
Generation 7
Final Thoughts
• Don’t just follow trends, make trends!
• Get the most out of digital channels!
• Science with the art – understand your
audience, then you can fly!
THANK YOU!