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Inside-Out Branding Branding Isn’t Everything… But Everything is Branding.
12

IOB Dingmanb SlideShare

Aug 18, 2015

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Bob London
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Page 1: IOB Dingmanb SlideShare

Inside-Out Branding

Branding Isn’t Everything… But Everything is Branding.

Page 2: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 3: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 4: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

THIS IS MOST BRANDS.

INCLUDING YOURS.

Page 5: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

MADE UP OF MANY TOUCHPOINTS

Page 6: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

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(c) 2015 London, Ink LLC [email protected] 240-994-7644

PRODUCT FUNCTIONALITY /UTILITY / DELIGHT

Online UX

Product Design

Primary Feature

Billing

Online Help

Customer Support

DistributionPricing

Packaging

Core Function

Ads

Ease of Use

OVERALL CUSTOMER EXPERIENCE

Page 8: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

! !!

Page 9: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

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(c) 2015 London, Ink LLC [email protected] 240-994-7644

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(c) 2015 London, Ink LLC [email protected] 240-994-7644

NOW…WHAT’S YOUR BRAND?

Page 12: IOB Dingmanb SlideShare

(c) 2015 London, Ink LLC [email protected] 240-994-7644

PRODUCT FUNCTIONALITY /UTILITY / DELIGHT

OVERALL CUSTOMER EXPERIENCE