Inxppt

INX ; INTERNAL COMMUNICATION

‘ROOTS AND WINGS’

BRIEF :

A HAND BOOK TO BE GIVEN TO EMPLOYEES ON JOINING

CONTAINING ALL RELEVANT INFORMATION PERTAINING TO THE COMPANY AS WELL AS THE RULES AND REGULATIONS.

DELIVERABLE: A SINGLE BOOK TO BE GIVEN TO EACH

EMPLOYEE ON JOINING WITH ALL RELEVANT MATERIAL .

EG:JOINING DOCUMENTS,TEARAWAY PROCESS FORMS ,LIST OF RULES AND REGULATIONS , EMPLOYEE BENEFITS ,LEGAL PROCESS DOCUMENTS AS WELL AS A LETTER FROM THE CEO AND .A WELCOME NOTE FROM THE ORGANIZATION.

ONLY FOR PRINT MEDIUM.

CREATIVE RENDITION : EVEN THOUGH THE DELIVERABLE IS

ONLY THAT OF A BOOK, IT SEEMS APPROPRIATE TO UTILIZE THE OPPORTUNITY TO HELP DISSEMINATE INFORMATION TO THE NEW ENTRANT INTO THE ORGANIZATION . IN VIEW OF THIS , THERE ARE A SET OF 360 DEGREE IDEAS AS WELL AS A BRAND PLAN GIVEN, AT NO EXTRA COST.

TWO ALTERNATE ROUTES TO BE PRESENTED IN DETAIL .

ALONG WITH 360 DEGREE IDEAS AS WELL AS BRAND PLAN TO FACILITATE INTERNALIZATION OF INFORMATION.

BOTH ROUTES HAVE BEEN DESIGNED TO CAPTURE ATTENTION WITH CREATIVES THAT WILL BE ARRESTING.

BECAUSE NO MATTER WHAT THE AGE BAND , THE MIND WILL BE YOUNG.

720 DEGREE IDEAS THAT WILL BE ACTUALLY SAMPLED, RATHER THAN A BOOK OF RULES THAT HAS BEEN WRITTEN IN A FRIENDLY WAY.

SIMPLY SPEAKING OF VALUES AND BRAND POSITIONING AND ETHOS MAY NOT HAVE BEEN AS EFFECTIVE AS OPENING THE EMPLOYEE TO AN INTERACTIVE EXPERIENCE WHICH HE / SHE WILL ENJOY AND THEREFORE INTERNALIZE RAPIDLY.

THIS PATHWAY NEEDS TO BE ETCHED SLOWLY AND DEEPLY WITH EQUALLY EFFECTIVE INTERACTIVE SUGGESTIONS TO HELP THE CULTURE EMBED ITSELF IN FIRST THE INDIVIDUAL AND RIPPLE OUTWARD TO THE GROUP.

HENCE THE 3 MONTH BRAND PLAN WITH 720 DEGREE IDEAS .

THE ATTEMPT BEING TO REPLICATE QUITE LITERALLY ONE FACET OF THE PRINCIPLE BEHIND THE LOGO OF THE JIGSAW “ MOVE ONE : MOVE THEM ALL.’

OPTION I

ALCHEMIST : THE CORE IDEA BEHIND THIS IS TO

BRING TO LIFE THE BELIEF THAT WITHIN EACH INDIVIDUAL LIES THE ABILITY TO CREATE MAGIC :TO BE AN ALCHEMIST .

ALCHEMIST CONTD:

WITH THE BELIEF THAT GIVEN THE RIGHT IMPETUS, EVEN ORDINARY PEOPLE DO THE MOST EXTRAORDINARY THINGS

ALCHEMIST CONTD

A 12 PAGE BOOKLET , INCLUDING MISSION STATEMENT LETTER FROM THE CEO. TEAR AWAY PORTION WITH ALL

LEGAL AND HR DOCUMENTS AS PER REQUIREMENT [ TO BE INDICATED BY INX.].

ALCHEMIST CONTD: A ROTATING DATE CALENDAR. BLANK, LINED PAGES FOR -EASE -OF -

USE DIARY DIVIDER PAGES /INSERTS WITH

UNUSUAL /KEY INFORMATION &VISUALS TO ILLUSTRATE THE CORE CONCEPT OF ALCHEMIST AND IT’S RELEVANCE TO THE READER /OWNER OF THE ‘INX BOOK’.

FAMOUS ALCHEMISTS INCLUDE EDISON, DA VINCI AND AMONGST THE CONTEMPORARY IS FEATURED DAVID COPPERFIELD.

THE IMPLICATION BEING THAT ALCHEMY IS JUST ANOTHER WORD FOR FOLLOWING ONE’S BELIEF AND ACHIEVING THE UNIMAGINABLE.

ALCHEMIST CONTD:

BRAND PLAN AND 720 DEGREE IDEAS FOR 3 MONTHS ;

APART FROM TSHIRTS, CAPS , PENS AS ALREADY OUTLINED AND INDICATED BY HR

OPTION 2 WITH JPEG OF VISUAL:

JIGSAW : LEVERAGING THE ORGANIZATIONAL

LOGO IN A YOUTHFUL YET BALANCED WAY , THIS ROUTE TAKES THE CONCEPT OF JIGSAWS TO A LEVEL WHERE EACH EMPLOYEE IS MADE TO FEEL AND BELIEVE HE / SHE IS A PART OF A LARGER WHOLE.

JIGSAW

EACH ONE IS LINKED TO THE NEXT AND THE OTHER IN A UNCLUTTERED YET SNUG WAY .

STRENGTH COMES FROM EACH ONE FORMING A PART OF THE WHOLE .

IT IS THIS THE UNITY THAT CREATES THE COMPLETE PICTURE .

“FIT RIGHT IN” IS NOT INDICATIVE OF A BUNCH OF UNUSUAL PEOPLE HANGING OUT TOGETHER.

IT GOES WAY DEEPER,LEVERAGING CORE BRAND VALUES

THIS CORE CONCEPT IS TRANSLATED INTO A VISUAL OF A MAN IN A BOX, AND THE WORDS THAT RUN AROUND HIM FORM THE WALL THAT EXEMPLIFY THE CREDO.

THE COPY TAKES THE BALL AND RUNS. EXACTLY WHAT EACH EMPLOYEE MUST DO IN THE ORGANIZATION

HIT THE GROUND RUNNING AND .. KEEP GOING .. KEEP GOING… NO

MATTER WHAT GETS IN THE WAY, KEEP GOING.

THIS CORE VALUE OF FINDING ALTERNATE SOLUTIONS, LOOKING FOR CREATIVE OUTLETS , SEARCHING FOR NEWER WAYS TO CONNECT WITH EACH OTHER , AND ULTIMATELY THROUGH WORK CONNECT WITH THE END CONSUMER : THE VIEWER.

JIGSAW CONTD ; A “FAMILY” OF 3 BOOKLETS. THEMED AND

ILLUSTRATED TO BRING TO LIFE THE JIGSAW CONCEPT IN EACH.

PLEASE NOTE THAT THE 3 THEMES ARE NOT ONLY INTERLINKED , THEY ARE ROOTED IN THE CORPORATE LOGO. TAKING FORWARD THE INTRINSIC ETHOS OF THE COMPANY IN A SUBLIMINAL WAY.

JIGSAW CONTD

TAKING THE THOUGHT OF “ FAMILY ‘ FURTHER,AND TRANSLATING IT IN AN UNEXPECTED WAY, THE ROUTE USES THE CONCEPT IN A NOVEL WAY BY CREATING A “ FAMILY “ OF BOOKLETS .

JIGSAW CONTD COLOUR , DESIGN, COPY , CONCEPT AND

USAGE OF LANGUAGE WILL TAKE FORWARD THIS IDEA AND PERPETUATE THE JIGSAW CONECPT.

SUBSEQUENT SUB BRANDS OF THE ENTIRE NETWORK WILL LOCK INTO THE THEME : FOR EG: IF NEWS IS A SINGLE ENTITY NOW, IT WILL OVER TIME HAVE LOCAL NEWS, AND HENCE A FAMILY WILL EMERGE

OTHER ANGLES

IN BOTH ROUTES, ART PLAYS A FOCAL ROUTE.

EACH ILLUSTRATION IS HAND MADE, COMPLETELY ORIGINAL AND SPECIFICALLY DRAWN TO BRING TO LIFE THE POINT BEING MADE IN THE COPY.

ART AND COPY

CONTEMPORARY USE OF TYPEFACES AS WELL AS COLOUR WILL ENSURE THAT THE LIFE OF THE BOOKLET IS A LONG ONE AND IT WILL NOT GET DATED FOR TIME TO COME .

LANGUAGE

THE USE OF LANGUAGE IS DELIBRATELY SIMPLE , AND HUMOUR IS USED GENTLY .

END QUALITY

SUGGESTIONS FOR USE OF THE MOST APPROPRIATE PAPER WILL ALSO BE GIVEN AS A PART OF OUR PRESENTATION TO ENSURE END QUALITY DELIVERED WILL BE FAULTLESS.

720 DEGREES

THE PHRASE IS USED DELIBRATELY. 320 IS SO OVER. 720 INDICATES TOUCHPOINTS THAT

GO BEYOND THE EXPECTED BTL IDEAS NO LONGER JUST

TACTICAL

ALCHEMIST EXTENSIONS

IN ORDER TO ENSURE MORE THAN BUY IN, IDEAS MUST BECOME A WAY OF LIFE.

USING THE FINGERPRINT AS THE NODE, MAKE EACH NEW ENTRANT “FINGERPRINT “ HIS ID CARD.

ALCHEMIST 720 CONTD

HE / SHE MUST FINGERPRINT THE TSHIRT THAT WILL BE PART OF THE JOINING KIT

ALONG WITH THE COMPANY CREDO AND LOGO, UNDER THE FINGERPRINT MUST BE THE LEGEND ‘I AM AN ALCHEMIST’. THE BACK WILL SAY ‘ I AM A MAGIC MAN’

ALCHEMIST CONTD

ALCHEMIST “ IDEA BOX” IN HR CALLED “ “BRIGHT SPARK”

WINNER EVERY WEEK GETS LAUDED PUBLICLY

“FINGERPRINT” A CSR : FIND A CAUSE , DO THE HOMEWORK, IDEATE, SUPERVISE SHOOT, FIND THE CELEB TO ENDORSE IT .”OWN “THE 30 SEC

JIGSAW 720

EVERY NEW EMPLOYEE TO BE GIVEN A PIECE OF JIGSAW WHEN JOINING.

TO LOOK FOR AND FIND THE ONE WITH THE OTHER HALF, NO MATTER WHICH FUNCTION THE PERSON MAY BE IN.

JIGSAW CONTD TO SPEND TIME ENOUGH WITH EACH

OTHER AND FIND ONE QUALITY ABOUT THE OTHER THAT WILL HELP HIM/ HER “FIT RIGHT IN”

AT THE END OF THE WEEK OR FORTNIGHT THERE IS TO BE A “ FIT IN” PARTY WHERE EACH EMPLOYEE GETS TO UNVEIL THE QUALITY TO THE OTHERS

“ FIT IN REPLY BOX” IN HR OR IN THE LOBBY , WHERE EACH EMPLOYEE CAN DROP IN REASONS WHY HE OR SHE FEELS THEY ARE FITTING IN.

THIS CAN BE LINE EXTENDED TO BECOMING A TONGUE IN CHEEK “FIT –TING REPLY “ WHERE SOCIAL OR PUBLIC ISSUES CAN BE AIRED

JIGSAW 720

TAKING THE CORE BRAND VALUE OF “FITTING IN” TO THE ORAGNIZATIONAL FAMILY FURTHER [REFER TO THE MAN IN BOX VISUAL] THE EMPLOYEE IS ENCOURAGED TO: ‘ KEEP GOING, DON’T STOP, CHASE THE IDEA, CHASE THE STORY, CHASE THE CLIENT , CHASE THE CONSUMER AND ULTIMATELY CHASE YOUR DREAMS”

JIGSAW 720

THE MANDATORY TSHIRT CAN WITH THE JIGSAW LOGO CAN HAVE SPACE FOR THE EMPLOYEE TO WRITE A PART OF THE FILL IN THE BLANK

FOR EG : ‘ I HAVE A TATTOO WHERE THE SUN DON’T SHINE. BUT HEY I AM HONEST..AND I FIT RIGHT IN !’

THESE ARE JUST A FEW OF THE IDEAS .

THERE ARE MORE . TO MAKE EACH PERSON FEEL A PART

OF A NEW PLACE IS NOT DIFFICULT. TO MAKE EACH ONE BELEIVE THEY

ARE A PART OF THE FAMILY NEEDS CONSTANT NURTURING..

TO BE PRODUCTIVE , TO BE ENERGIZED , TO WAKE EACH DAY AND HUNGER TO COME TO WORK, PEOPLE NEED JUST TWO THINGS :

ROOTS AND WINGS .