INVESTOR PRESENTATION - Seeking Alpha

INVESTORPRESENTATION

BIG BRANDS. BIG SAVINGS. BIG FUN!

Fall/Winter 2020

This presentation contains forward-looking statements that involve a number of risk

factors and assumptions which affect the company’s business as of today. The

company assumes no obligation to revise or update these forward-looking statements

to reflect changes in events or expectations. The company’s actual results may be

materially different from those projected here. These forward-looking statements

should be considered in conjunction with the discussion of risk factors included in the

company’s SEC filings, which are available at www.shoecarnival.com

Safe Harbor Statement

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A Leader inFamily Footwear

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Billion Dollar Company

418M

2000 2001 2002 2003 2004 20052006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

2018 2019

1.04 B

Achieved compound annual growth of 4.9% from 2000 through 2019 11 consecutive years of comparable store sales growth.

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Ample Liquidity with no debt Returned $213M to shareholders over past six years with cash generated from operations

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$0

$25

$50

FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019

Share Repurchase & Dividend History

Share Repurchase History Dividend History

Disciplined Capital Management

Note: Financial information as of Feb. 2020

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Regional Leader with Room to Grow! 383 stores

$2.5 MILLION AVG

SALESPER STORE

$245 AVERAGE

SALESPER SQUARE FOOT

NEAR TERM GROWTHFILL IN EXISTING STATES

35 states & Puerto Rico

Future: room to grow nationwide.

Note: Store count as of Nov. 2020

Best Centers &Best Neighbors

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Approximately 95% of Shoe Carnival store fleet is located in power strip centers.1

1As of Nov. 2020

Shoe Carnival CustomerA working-class family, with school-aged children, that wants one destination for brands, service & value.

ETHNICITY:

• 2/3 are Caucasian

• 1/3 are African American/Hispanic/Asian

AGE:30%

49%21%

$ 17%54%

25%

HH INCOME:

18-3536-5556+

UNDER $30K

$30K–$100K

$100K+

8 Note: Data obtained from SCVL Loyalty Members as of Aug. 2019

• +25 MM loyal customers

• Generates approximately 70% of total sales

• 60% are families with kids under 18

Strong Commitment to Brand Stories

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Over 100 Nike shops within Shoe Carnival today. Plans to add another 100+ Nike shops within Shoe Carnival through 2023

Men’s Kids’Women’s

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Family House of BrandsBest Brands, Best Assortments – Average over 25K pairs per store

Key Business Drivers Fall/Winter boot categories

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CombatCombat FurBootsFurBoots

DuckBootsDuckBoots

BootiesBooties

Key Business DriversCrocs – Essential brand today

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Key Business DriversAthletic category statements

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Nike AirNike Air

CourtCourt

AthleisureAthleisure

RunningRunning

Key Business DriversFall/Winter kids’ categories

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Kids’AthleticsKids’Athletics

Kids’BootsKids’Boots

Strategic Growth Priorities 2021 – 2023

• Launched industry leading CRM 2019

• Exceeded 25 million members in 2020

• Generates 70% of total sales

• Capture 5 million new members online & in store by 2023

CRM

• $100 million growth opportunity

• Launched 2012

• 2018 ~ 6% revenue

• Revised 2023 objectivefrom 15% to 20% of revenue

E-COMMERCEGROWTH

STORE DEVELOPMENT

• Over 100 Nike Shops today ~ adding 100+ more through 2023

• Rolling out industry leading store design to 25% of fleet

• Strategic brick & mortar growth in strong fill-in markets through 2023

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To learn more contact

Shoe Carnival Investor Relations at (812) 867-4034