SPRING // SUMMER 2014 WWW.CUVEEESCAPES.COM INVESTMENT. LIFESTYLE. COMMUNITY. RAISING A GLASS TO THE NEW PLACES WE CALL HOME Introducing the Aspen Log Cabin INVESTMENT SPOTLIGHT Impact Investing: More an Just Money ‘CELEBRATING LIFE’ AT CUVÉE INSPIRED EVENTS Aspen Food & Wine VACATIONS FAMILY filled with CUVÉE with THOSE YOU TREASURE MOST INSPIRATION UNFORGETTABLE MOMENTS
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INVESTMENT. LIFESTYLE. COMMUNITY. · concierge service? While traditional concierge services are quite good at arranging dinner reserva-tions, floral arrangements, errand services,
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SPRING // SUMMER 2014
WWW.CUVEEESCAPES.COM
INVESTMENT. LIFESTYLE. COMMUNITY.
RAISING A
GLASS TO
THE NEW
PLACES WE
CALL HOME
Introducing the Aspen Log Cabin
INVESTMENT
SPOTLIGHT
Impact Investing: More ! an Just Money
‘CELEBRATING
LIFE’ AT
CUVÉE
INSPIRED
EVENTS
Aspen Food & Wine
VACATIONS
FAMILY
" lled with
CUVÉE
with THOSE YOU TREASURE MOST
INSPIRATION
UNFORGETTABLE MOMENTS
AQAA
AQAA
AQAA
AQAA
AQAA
AQAA
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What is a Purchasing Advisor?
A Purchasing Advisor assists families
in making a smarter purchase. Similar
to a Wealth or Tax advisor, the Purchas-
ing Advisor has a duty to be transpar-
ent in representing their clients best
interest in a transaction or purchase. By
leveraging the collective buying power
of many families, a Purchasing Advisor
can also create compelling purchase
opportunities for each family.
How was Magnolia created and who
do you assist with purchases?
Magnolia was developed in 2013
as an exclusive member benefit for
TIGER 21, a group of 250 private
investors collectively managing
over $25 billion in assets. In early
2014, Magnolia began offering the
same services to an additional 700
global families who spend an average
of $500,000 or more annually on
lifestyle and professional services. In
fact, we currently have invited Cuvée
investors to enjoy these services.
How many purchases have Magnolia
Members made?
Since launching in January 2013,
we've completed over 400 purchases
on behalf of our Members, totaling
nearly $25 million and capturing a
cost-savings of $4.2 million. Our pur-
chases range from watches to multi-mil-
lion aircraft, with an average purchase
around $80,000.
What were the most popular purchases
last year?
Private Aviation, Auto Purchases,
Family Travel and our Group Insurance
programs have been the most popular.
However, we've also seen large cost-
savings in our Art and Jewelry practices.
What have you seen as the biggest
benefit to Members?
Everyone likes to “win,” however
many times the most valuable thing to a
member is gaining access to a product
that they couldn’t otherwise obtain.
We focus on helping Members make
the smartest purchase and saving them
precious time during the entire process.
For example, a Purchasing Advisor
can review a current bill from a mem-
bers’ aviation provider and negotiate it
down 20%, and in the next instance be
interviewing three art firms to determine
which is best to represent the member in
the purchase of a European sculpture.
How is this different than a
concierge service?
While traditional concierge services are
quite good at arranging dinner reserva-
tions, floral arrangements, errand services,
etc., our team really excels at the larger
lifestyle areas such as villa travel or private
aviation, where a savings in time, pur-
chase amount, and special access really
requires expertise to make a difference.
Because the role of a Purchasing
Advisor is to guide the client to the
best purchasing decision in each case,
Magnolia doesn’t have exclusive market-
ing relationships with any brands. We
explore and recommend any options in
the marketplace that make the most sense
for our members, as well as present any
pre-negotiated benefits that we’ve secured
on behalf of our members.
WE RECENTLY SAT DOWN WITH CLAY SPEAKMAN, THE CO-FOUNDER OF MAGNOLIA LIFESTYLE + BENEFITS TO DISCUSS A NEW TREND IN LUXURY SPENDING: THE ROLE OF A PURCHASING ADVISOR.
Clay Speakman, President and Co-Founder
In fact, we currently have invited Cuvée investors to take advantage of the benefits of Magnolia.