INVESTING IN YOUR BRAND - National Bison Associationrun into the storm. the purpose of a brand • extension of yourself • differentiation • driving trial • consumer loyalty

INVESTING IN YOUR BRAND

TAYLOR COLLINS AND KATIE FORREST • EPIC PROVISIONS FOUNDERS

RUN INTO THE STORM

THE PURPOSE OF A BRAND

• EXTENSION OF YOURSELF

• DIFFERENTIATION

• DRIVING TRIAL

• CONSUMER LOYALTY

• EVERY ELEMENT OF YOUR BUSINESS REFLECTS YOUR BRAND

• EVERYTHING IS TIED TO MARKETING

A NEW WAY TO THINK ABOUT MARKETING

• LIFETIME BRAND VS ACQUISITION

• CPG VS WHOLESALE OR DIRECT

• PRIVATE LABEL VS BRANDED

• SLOW GROWTH VS RAPID GROWTH

STATE YOUR INTENTION

THOUGHT STARTERS

• INSPIRATION BOARD• THEDIELINE.COM• HASHTAGS• GROCERY STORE VISITS• PACKAGING MATERIALS• FORMATS• TEXT• IMAGERY

• POINT OF DIFFERENTIATION

• BECOMES YOUR ELEVATOR PITCH

• ESTABLISHES YOUR BRAND VOICE

• AUTHENTICITY

EMBRACE YOUR UNIQUE STORY

• CREATES CULTURE

• ALIGNMENT

• ACTS AS A COMPASS

CREATE AND DOCUMENTCOMPANY VALUES

• HIRE A GRAPHIC DESIGNER

• INVEST IN QUALITY PHOTOGRAPHY

RANCHERS ARE NOT DESIGNERS

• WEBSITE WITH STORE

• INSTAGRAM- 1X/DAY

• FACEBOOK- 3-5 DAYS/WK

• BLOG- 2X/MONTH

GET SOCIAL Y’ALL

GO TO MARKET STRATEGY

• KNOW YOUR CONSUMER• WHERE DO THEY SHOP?• WHAT DO THEY VALUE?

• KNOW YOUR SUPPLY AND LIMITATION TO SCALABILITY

• LOCAL MARKETS

• RESTAURANTS

• FARMERS MARKETS

• REGIONAL ONLINE

STARTING SMALL

• MEET BUYER FACE TO FACE

• HAVE A SALES SHEET

• HAVE SAMPLES

SALES

• COMMIT TO SUPPORTING ACCOUNT• DEMOS• PROMOTIONS• EMPLOYEE EDUCATION

• NATIONAL CHAINS

• DISTRIBUTORS

• NATIONAL WEBSTORE

• TRADE SHOWS

GOING BIG

• HAVE A GREAT LOOKING BOOTH

• SHOW SUCCESS AT A SMALLER SCALE

• BE CONFIDENT

HOW TO DOMINATE

• YOU DON’T HAVE TO BE AN EXPERT, BUT YOU MUST BE INVOLVED

• YOUR PACKAGING IS A BILLBOARD

• BUYERS AND CONSUMERS VOTE WITH THEIR DOLLARS

• A HUMAN ELEMENT BEHIND YOUR BRAND IS ESSENTIAL

• BE AUTHENTIC

• BE SOCIAL

KEY TAKEAWAYS

QUESTIONS?

[email protected] OR [email protected] US @EPICBAR