ENTER 2015 Research Track Slide Number 1 Investigating user’s information needs and attitudes towards proactivity in mobile tourist guides Adem Sabic Markus Zanker Alpen-Adria-Universität Klagenfurt , Austria [email protected] | [email protected]http://www.aau.at
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Investigating user’s information needs and attitudes towards proactivity in mobile tourist guides
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ENTER 2015 Research Track Slide Number 1
Investigating user’s information needs and attitudes towards
“Ability to act on the user’s behalf in anticipation of future goals or problems without the user’s requests, where a proactive system can trigger itself by capturing a priori what the users want with better service quality”. (Kwon, 2006)
Recent Work 2/2• Longer term field study on predicting disruptive
smartphone notifications to include problem of concept drift [Smith et al., 2014]
• Model of smartphone use based on qualitative evidence that categorized activities into communication, entertainment, facilitation and information search [Wang et al., 2014]
• Attitude towards proactive recommendations researched with projective techniques showing a majority eager to adopt them and fears / anxieties of others [Tussyadiah & Wang, 2014]
Similarity-attraction hypothesis [Nass et al., 1995]: people prefer to interact with others who are similar
•Proactive Attitude (PA): “is a personality characteristic, [] belief in rich potential of changes that can be made to improve oneself and one’s environment” [Schmitz & Schwarzer, 1999]
Fear that proactive devices distract and create stressful situations•General Self-Efficacy Scale (SE): perceived self-efficacy in
dealing with daily hassles and stressful life events [Schwarzer & Jersualem, 1995]
• The Self-Efficacy Scale (α = .783) (SE)– With Higher SE score users check for more categories of
information in the before and on-trip phases– Trust in proactive systems correlates negatively (p <= 0.01) with
the SE score– For all of the categories of data that can be analysed by the
system, significant negative correlations (mostly at the p < 0.01 level) between openness to allow a system to analyse category data and participant's SE score
• Nicely supports the reasons of the anxious group in [Tussyadiah & Wang, 2014]
• Proactive Attitude (α =.713) (PA)– No correlations with any of the other factors