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30-03-2015 1 Inventory management in supply chain Single period models Impact of demand uncertainty Only one ordering opportunity
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  • 30-03-2015

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    Inventory management in supply chain

    Single period models Impact of demand uncertainty

    Only one ordering opportunity

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    Source: MIT Sloan School of Management Arshinder,DoMS, IIT MAdras

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    Decision

    How much to Produce or Buy

    One Time Shot

    Perishable Goods

    Excess Demand is Lost

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    The Principal Trade-Off

    Ordering Too Much

    Inventory left over at Period End

    Inventory sold at Loss

    Ordering Too Little

    Not all Demand is served

    Loosing out on Revenue

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    What should be the optimal order quantity?

    Using historical data identify a variety of demand scenarios

    determine probability each of these scenarios will occur

    Given a specific inventory policy determine the profit associated with a particular scenario

    given a specific order quantity weight each scenarios profit by the likelihood that it will occur

    determine the average, or expected, profit for a particular ordering quantity.

    Order the quantity that maximizes the average profit.

    Example: Summer fashion items swimsuits

    A company designs, produces, and sells summer fashion items such as swimsuits.

    About six months before summer, the company must commit itself to specific production quantities for all its products.

    Since there is no clear indication of how the market will respond to the new designs, the company needs to use various tools to predict demand for each design, and plan production and supply accordingly.

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    Construct probabilistic forecast of demand

    Probabilistic forecast based on five years historical data,

    current economic conditions and other relevant factors

    Average demand =13000

    Additional Information

    Fixed production cost: Rs.100,000

    Variable production cost per unit: Rs. 80.

    During the summer season, selling price: Rs. 125 per unit.

    Salvage value: Any swimsuit not sold during the summer season is sold to a discount store for Rs. 20.

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    Important decisions

    Though average demand is 13000 but there is a probability that demand will be either larger than average or smaller than average.

    What should be the production quantity?

    Relationship between production quantity, customer demand and profits

    Two Scenarios Manufacturer produces 10,000 units while demand

    ends at 12,000 swimsuits Profit = 125(10,000) - 80(10,000) - 100,000 = Rs. 350,000 Manufacturer produces 10,000 units while demand

    ends at 8,000 swimsuits Profit = 125(8,000) + 20(2,000) - 80(10,000) - 100,000 = Rs. 140,000

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    Probability of Profitability Scenarios with Production = 10,000 Units

    Probability of demand being 8000 units is 11%

    Probability of profit of Rs. 140,000 = 11%

    Probability of demand being 12000 units = 27%

    Probability of profit of Rs. 140,000 = 27%

    Total profit = Weighted average of profit scenarios

    Order Quantity that Maximizes Expected Profit

    FIGURE 2-6: Average profit as a function of production quantity

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    Relationship Between Optimal Quantity and Average Demand

    Compare marginal profit of selling an additional unit and marginal cost of not selling an additional unit

    Marginal profit/unit = Selling Price - Variable Ordering (or, Production) Cost Marginal cost/unit = Variable Ordering (or, Production) Cost - Salvage Value

    If Marginal Profit > Marginal Cost => Optimal Quantity > Average Demand If Marginal Profit < Marginal Cost => Optimal Quantity < Average Demand

    For the Swimsuit Example

    Average demand = 13,000 units.

    Optimal production quantity = 12,000 units.

    Marginal profit = Rs. 45

    Marginal cost = Rs. 60.

    Thus, Marginal Cost > Marginal Profit

    => optimal production quantity < average demand.

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    Can you make out risk reward trade-off in the previous example?

    Marginal cost analysis approach to single period uncertain demand

    inventory model

    News vendor case

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    Newsvendor strategy

    Consider the qth unit purchased by a newsvendor. The newsvendor will be able to sell qth unit if and only if

    The total demand, d >=q

    By buying and then making the qth unit available to the customer, newsvendor have avoided underage cost

    Otherwise, an overage cost will be incurred for the qth unit

    Newsvendor strategy The last unit q (or optimal quantity Q* ) we

    would want to acquire is one where the expected overage cost incurred exactly equaled the expected underage cost saved.

    < =

    ,

    ,

    < =

    +

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    Notations

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    Newsvendor model

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    < =

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    Optimal order quantity P (d < q)

    Probability of meeting customer demand or cycle service level (CSL) at corresponding q is optimal order size q

    Change the notation to Q* for optimal order size

    P (d < Q* )=Optimal Cycle Service level (CSL*)

    = ku / (ku + ko)

    Optimal order size, Q* = F-1(CSL*, , )

    Where, is the mean of demand distribution and is the standard deviation of demand

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