Intuit Case Analysis

Develops and Sells Financial and Tax Solution Software.

FOUNDERS OF INTUIT

TOM PROULX SCOTT COOK

A Stanford University Programmer A Former P&G Employee

MISSION Revolutionize people’s lives by solving their business and

financial management problems.

Products by Intuit

Best-selling personal finance management tool. 1.

A bookkeeping and payroll software to manage business finances in just a click. 2.

A tax preparation software program to guide users through their tax returns step-by-step.

3.

KEY TO ITS SUCCESS

1. SIMPLICITY SIMPLE AND EASY-TO-USE PRODUCTS FOR COMPLEX FINANCE PROBLEMS.

2. RESEARCH TO IMPROVE BY KNOWING HOW CONSUMERS USE AND FEEL ABOUT ITS PRODUCTS.

4 LEVELS OF RESEARCH

SITE VISIT

LAB STUDY REMOTE STUDY

FUTURE-RESEARCH STUDY

VS

INTUIT - BE CONSISTENT IN ITS PERFORMACE - BRIGHT FUTURE AHEAD

SHUTDOWN OF ITS COMPETITOR’S PRODUCT

PREVIOUS MICROSOFT MONEY CUSTOMERS WILL HELP IN INTUIT’S GROWTH

PLAN FOR FUTURE

GET AHEAD OF COMPETITORS

ATTRACT YOUNG CONSUMERS

……HOW?

1. SOCIAL MEDIA

INCREASED PRESENCE ON SOCIAL MEDIA WEBSITES

. . . . . . . . AND

2.

MISSION

Products By Intuit

SUMMARY

KEY TO ITS SUCCESS

VS

PLAN FOR FUTURE

GET AHEAD OF COMPETITORS

DISCLAIMER

Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.