Introductory Certificate in DIGITAL MARKETING · 2019-11-08 · DIGITAL MARKETING: INTRODUCTION Become conversant with the non-technical basics Learn About ˜ High-lev v ategy ˜

CAREER BOOSTING SHORT COURSE

DIGITAL MARKETINGGain a foundational understanding of the building blocks, terminology, best practice and important metrics

Introductory Certificate in

Red & Yellow has been teaching business leaders to think creatively since 1994

Duration: 6 weeks

Time commitment: 6-8 hours / week

A highly respected Red & Yellow Certificate

Cost: R9 900 *payment plans available

THE COURSE DETAILS

This 6-week online course, is designed to kick-start or consolidate your

digital marketing knowledge using the latest in online learning techniques

and expert-reviewed content.

CAREER BOOSTING SHORT COURSE

Who should take this course? • Traditional Marketing and Brand Managers, who need a quick

accelerator into the digital realm in order to brief teams and drive

improved performance and engagement

• Corporate players who are not involved in marketing, but

ARE concerned about how the brand is stacking up in this new,

unpredictable space

• Small business owners who use freelancers and third parties

for their digital marketing initiatives, so that they can better

understand what is possible to ascertain if they are getting the

‘best bang for buck’

• ‘Newbies’ to digital marketing who want to explore if it is indeed

a subject that interests them

• Corporates who are moving into marketing for the first time - or

don’t want to be marketers, but do want to understand the impact

of how digital is levelling the playing field

• Ambitious professionals looking to move roles and need digital

marketing expertise to progress

• SMEs and start-ups who need to get their message out to drive

success, growth and sustainability and understand the pivotal

role digital marketing plays in engaging and growing audiences -

in a cost-efficient way

What you’ll learn

• The critical elements of a digital

marketing strategy

• Understanding the (new) customer

journey

• What makes for effective digital content

• The nuances and behavioural shifts that

work best across the various social media

channels/platforms

• How to analyse the many data points and

what is important

• The different types and applications of

paid/performance media

• The importance of SEO and UX

Introductory Certificate in

DIGITAL MARKETING This is a great beginner’s guide for marketers and

business owners who want to get their heads

around the basics of the quirks, characteristics,

strategies and best practice of the mercurial

beast that is digital marketing.

- Robyn Hazekamp, Head of Instructional Design

Get the major additional benefit of our eMarketing textbook! Now

in its 6th edition, and celebrating its 10th anniversary, this textbook is

used by universities around the world.

We’ll send you the magnificent

hardcopy at the start of the course,

to use as a reference throughout.

It’s worth R750 and packed with

exclusive content and over $2000 in

vouchers to get you going.

EXCLUSIVE only for Digital Marketing students!

This is the first textbook that I found in college that has made

an impact on me and my career. It was informative, while

also being easy to read and enhanced my love of marketing.

- Marisa Miller, student @ University of Mississippi

I have been using your textbook since 2012 and have

found it to be the most comprehensive and reliable

guide to digital marketing strategy.

- Martin Key, Assistant Professor @ University of Colorado

International accolades

DIGITAL MARKETING: INTRODUCTION

Become conversant with the non-technical basics

Learn About

� High-level overview in Strategy

� Understand campaign types & goal

� Overview of channels

� Overview of platforms & purpose

� Overview of Content Marketing

� Overview of UX Design

� Overview & Principles of SEO

� Overview of Analytics & Optimisation� Setting SMART objectives

� Analyse creative for fit to brief

R 16 500R 9 900R 9 900 R 24 500

DIGITAL MARKETING DIGITAL MARKETING:PROFESSIONAL CERTIFICATION

Deep understanding & the ability to implement

Learn & Do

� In-depth introduction to strategy

� Plan and outline a campaign

� Overview of channels� Understand when to choose each channel� Understand through-the-line integrated media planning

� Understand platforms� Exploration of purpose� Basics of advertising� Community management

� Overview & Analysis of content marketing

� Overview & Best Practices of UX Design

� Overview & Principles of SEO� Best practices of SEO

� Overview of analytics & optimisation� Setting SMART objectives� KPIs� Tracking a campaign

� Create a digital marketing strategy

In-depth proficiency in all aspects of digital marketing

Learn & Master

� Implementation of strategy know-how� In-depth understanding of campaign planning

� Run a campaign

� Overview of channels� Know when to choose each channel� Touchpoint planning� Integrated media planning

� Understand platforms� Exploration of purposes of platforms� Implementation of platforms� Advertising on platforms� Community management� Analytics & Optimisation of platforms

� Overview, Analysis & Implementation of

� Overview of UX Design

� Principles of SEO� Best practices of SEO� Implementation of SEO

� Overview of analytics & optimisation� Setting SMART objectives� KPIs� Tracking� Optimising a campaign

� Implement a digital marketing campaign

STRATEGY

TEXTBOOK

CAMPAIGNS

CHANNELS

SOCIAL MEDIA

UX

SEO

ANALYTICS &

OPTIMISATION

FINAL ASSIGNMENT

CONTENT MARKETING content marketing

Most popular

6 WEEKS 10 WEEKS 14 WEEKS

� Our 6th edition eMarketing textbook Our 6th edition eMarketing textbook � Our 6th edition eMarketing textbook NATIONAL CERTIFICATE IN ADVERTISING, SPECIALISING IN DIGITAL MARKETING

A deep-dive to gain Digital Marketing expertise that will give

students intense industry-relevant knowledge, expose them to

international best practice (in the South African context), and

teach them theoretical foundations and practical techniques

and skills relevant to the 21st Century

ADVANCED DIPLOMA IN DIGITAL MARKETING

This flagship programme in Digital Marketing is designed to

give graduates an intensive understanding of the theory and

practices in this fast-moving, highly-sought after competitive

field. Every module is followed by an assignment where you

get to implement what you've learnt in real-life projects,

coupled with bi-monthly tutorial sessions that give you a

chance to meet fellow students (online) and chat with the

subject-matter experts.

NQF7 | 2 YEAR | ONLINE

NQF5 | 1 YEAR | ONLINE

Get your certificate from the leaders in Digital Marketing Training

Online short courses Accredited online programmes

MODULE 1: STRATEGY

• Understand how the marketing mix works in the online world

• Assess all the factors that influence your brand online

• Identify the online customer journey

• Understand the interplay of paid, earned, and owned media

MODULE 2 : OWNED MEDIA

• Understand how search engines work

• Assess your brand’s website for UX best practices

• Assess the suitability of different social media platforms

• Understand the importance of data analytics and identify metrics to measure your digital marketing campaign

MODULE 3 : EARNED MEDIA

• Learn how to craft a winning Earned Media strategy

• Assess and understand good customer relationship management

• Understand the uses of different social media platforms

• Identify and explain social media and website analytics and insights

MODULE 4 : PAID MEDIA

• Identify the benefits of paid media

• Differentiate between the kinds of paid media

• Analyse and improve on your quality score

How it unfolds…The first week is dedicated to familiarising yourself with the online learning

platform (virtual classroom), and meeting the humans that’ll support you. Then from the next

week, you’ll start delving into the modules - the tools, techniques, terminology and tactics, but

not the practical implementation. For this, you’ll need to complete our flagship Certificate in

Digital Marketing

THE LEARNING JOURNEY

Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.

Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.

A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,

Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.

We develop online courses that are:

Weekly assignments build on each other (scaffold). Together with the final

research project, the outcome will be a new set of skills and the know-how to

implement immediately.

(Voilà - a beautiful new skill mastered!)

Creative Thinking

Critical

Thinking

Social Intelligence

Conflict

Resolution

Adaptability

The reality is that AI and robots will replace many of the jobs we know

today. The likes of NASA and Google are already ahead of the game in

their early recognition of the importance of ‘soft’ skills.

Our courses and programmes are designed to prepare humans for this

unknown world, by combining topic-specific knowledge and know-how,

as well as a selection of the 10 uniquely human skills we’ve identified

that will set us apart from ‘robots’:

Learning you won’t get anywhere else!

*UNIQUELY HUMAN SKILLS

Leadership

Empathy

Conflict resolution

Critical thinking

Adaptability

Creative thinking

Social intelligence

Persuasion

Negotiation

Mindfulness

OUR HUMAN TOUCH

Uniquely Human Skillskey to this course:

+

SarahFadlar

Vuyani Kelly Zubeida

Phakamisa

A dedicated team available on email, phone and online

forum to support, encourage and assist you.

AvantiCourse Coordination

Team Manager

THE RED & YELLOW DIFFERENCE

Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’

with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical

know-how to implement, and the human skills essential for the future.

The leading benefits of online learning are time-flexibility, convenience and the ability

to study anywhere in the world. To offer the best of both worlds, we’ve transformed our

online platform into a ‘virtual classroom’ learning experience you won’t get anywhere

else - combining human interactions, input from our academic staff and industry gurus,

with all the convenience you need.

Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the

best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there

to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts

are always available for more course specific questions.

Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure

it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is

able to add value from day one.

ONLINE LEARNING + the ‘human touch’ you’ll only get from us

Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask

industry experts all your questions and pick their brains on your challenges.

NEXT STEPS

SIGN UP NOW AND SECURE YOUR PLACE

1. Visit redandyellow.co.za/course/digital-marketing-introduction to sign up now

2. Select “Book and pay now” to pay the full price upfront.

3. Fill out the quick registration form and pay via credit card, EFT or Snapscan

Need a payment plan? We have options - check out our handy payment plans

www

HAVE QUESTIONS?

Give one of our amazing Career Advisors a call at +27 872 273 283

or pop us an email [email protected]

DIARISE THIS LIFE-CHANGING DATE

Pop the start date into your calendar and get ready for 10 of the most

important life-changing weeks. We can’t wait to see what you achieve!

Get in touch +27 872 273 283

redandyellow.co.za

Follow us: @redandyellowed

Great insightful course. The notes are

detailed and easy to follow. There is

simple access to online questions and

assistance. Practical application of

theory learnt.

Katya Paterson

[email protected]

HAVE YOUR SAY

We care deeply about our students’ learning

experience, so we’ve built 3 feedback-opportunities into

the process. We look forward to

your input!Have a group of individuals you’d

like to put on this course?

We’re always keen to play a bigger role in educating more

people. So if you have a few people you believe could

benefit, we’ll find a way to make it work for all parties.

Contact: Steven Fine, Business Development Consultant

Email: [email protected]

Phone: +27 872 273 283