Introduction to Us Girls | StreetGames Wales Conference 2012 workshop

Introduction

• Increase and sustain participation• Young Women and Girls aged 16-25 years• Living in disadvantaged communities• Delivered by the Active Women Consortium (64 partner organisations)• Led by StreetGames (dedicated to delivering doorstep sport

to young people in disadvantaged communities)

Delivery

• On the ground• local authorities, third sector organisations, colleges and

professional football clubs and trusts.• By April 2013 we aim to have achieved:• 29,700 participants• 700 new coaches• 1,025 volunteers• 260 peer champions• 1,260 new qualifications • 210 events/festivals

Aims and Objectives

• Persuade young women that sport can be for them• Raise the profile of women in sport• Make it the norm for women to want to be active• Share our knowledge and experience to ensure the lessons

we learn are disseminated across the community sport sporting sector.

How we do it

• Offer sport and physical activity • at the right time, for the right price, in the right place and in the right style

• Young women decide which activities they want. Most popular are dance, fitness, football, badminton and netball.

• The programme’s strap line is:

Research &Consultation

Research and Consultation

DIVA Research Study; 16-19 year olds in

college (FE)StreetGames consultation with sports specific delivery; multi

sport, netball & football

Us Girls quarterly project monitoring

One to one project visits

Case studies and inspirational stories

University of West of England – research and focus

groups on body image

Brunel University – visits and phone conversations with Us

Girls projects

Using the Insight

• ‘How to’ guides

• Workshop - Engaging Women and Girls in Sport and Activity• 3-hour fun, interactive workshop• Delivered by the Us Girls team and StreetGames tutors • “How to” guides resource to accompany workshop• Part of the StreetGames training academy

The Us Girls Network

• Us Girls branding, marketing materials and merchandise• Workshop and ‘How to’ Guides• Support to deliver Us Girls Rocks festivals • Access to Us Girls Champions• Support and guidance from the National Team• Opportunities to promote good new stories and share best practice• Nominate your project, leaders and participants

for Us Girls Awards • Us Girls Conference – 14 & 15 Jan 2013.

Contact us for more information:Us Girls National Team

Tel: 08451 300 849Email: [email protected]