Introduction to the instaGiv Mobile Platform
Feb 22, 2016
Introduction to the instaGiv Mobile Platform
The instaGiv MissionTo enable charities to maximise the potential of
mobile fundraising and donor engagement,using mobile technologies and digital media .
Clients
Testimonials
“The InstaGiv system is inexpensive, easy to use, and the staff are terrific at advising and helping with developing campaigns in order to solicit those vital donations” Andrew Given, Trust and Research Manager, English National Opera
“With their excellent platform and industry insight It's an absolute pleasure to be working with instaGiv. Best of all, there is always a happy voice on the end of the phone if you need help.” Rob Green, Digital Fundraising Manager, Alzheimer's Society
“I can’t believe how easy it is to use and how much collateral you get! ” Caroline GregoryDirect Marketing, Senior Fundraiser.,Action for Children
Why Mobile?• The phone is the first truly personal medium
• The first mass penetration mechanism
• The phone is always carried
• The phone is the always on mass medium
• Mobile provides an instant payment channel
• Mobile makes traditional media interactive
Mobile: Power vs Reach
Mobile Donations: How?
How Shortcode: 70700
Keyword: RADIO3
Premium SMS billing uses short - codes & keywords
Try it Now...
Text : instagiv7
To : 88080Will cost 1 standard rate text message.
Or Scan:
100% Outpayment
Multi-Channel
Single Giving
Supporter sends text Donation
Outbound “thank you” sms with link to video
Outbound call to convert to DD
Day 1 Day 45 Day 70
Single Giving Regular Giving
Regular SMS Giving
Mobile Regular Giving Key Features
• Multiple amounts - £1.50- £10 • 100% operator payouts• SKIP option • Online real time dashboard• Digital promotional tools• Full compliance support• Donor Helpline
Single Giving Regular Giving Street Fundraising
On Street Sign upTablet PrintMobile
Single Giving Regular Giving Street Fundraising
Call Centres
Call Centre: Inbound
Call Centre: Outbound
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Embed Mobile in AppsMobile Services can be integrated with all platforms & apps.
API’s
Mobile Services can be integrated into all types of Database, in real time and also by using FTP & CSV.
Inbound Mobile Data can be formatted to integrate with your donor profiling tools.
Segments can be exported from your donor profiling tools or import into our mobile services.
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Text To Screen
Real Time Donations Graph
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Text To ScreenInbound Advocacy
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Text To ScreenInbound Advocacy
Outbound SMS
Outbound SMSOutbound SMS has a 99% Open Rate.
Compare this to Email – 20%
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Text To ScreenInbound Advocacy
Outbound SMS
CSR
SMS & CSR
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Text To ScreenInbound Advocacy
Outbound SMS
Events
CSR
Events Fundraising by SMS
Single Giving Regular Giving Street Fundraising
Call Centres
App’s & API’s
Text To ScreenInbound Advocacy
Outbound SMS
Events
CSR
Using mobile: How?
1) Is mobile to be an integral part of your charities mid / long term strategy?
2) Define objective
Fundraising / awareness / engagement / communication – all.
3) Define approach
Mobile SMS / Mobile web / Mobile App
4) Integrate into fundraising cycle
5) Integrate into donor acquisition cycle
6) Integrate with social media
7) Test and measure
SMS Packages
Q & A