Introduction to The Hoffman Agency

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We advise companies on applying

to build brands

COMMUNICATIONS

and sell stuff

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We’re at our best in assignments that involve

technicalcomplexity.

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① Blends traditional PR with social media

② Heritage in tech sector

③ 110 employees

④ Global reach

⑤ Independent

⑥ Founded in 1987

Quick FactsQuick Facts

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Our clients range from

BIG GUYS5

to startups

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to everything in between

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to name a few

in markets like semiconductors,

telecommunications, consumer electronics,

software, hardware,financial services,

web 2.0, energy and water

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innovationhappens everywhere

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Which explains why our clients come from

Beijing, London, Seoul, Kiev, Lund, Silicon Valley and the like

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The dots on the map tell only part of the story

HA U.S. HeadquartersSilicon Valley,

San Jose, California

HA Europe HeadquartersLondon, UK

HA Asia Pacific Headquarters

Hong Kong

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Our multi-country campaigns leverage content and thinking

across boundaries

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Underlying campaign philosophy

① Build the brand

② Differentiate

③ Embrace storytelling

(macro)

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Underlying campaign philosophy

① Emphasize both strategy and tactics

② Engage senior team members in program execution

③ Understand the sales process

④ Establish definition of success

⑤ Initiate definitive sentences with vowels (a little humor)

(micro)

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If you believe the best way to gain

public attention is through news releases,

we’re not for you

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Execution definitely counts

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If you only reach out to a person when you need

it’s not exactly endearing

something,

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or enduring

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We build long-standing relationships with

influencers by understanding they cover markets, not individual clients

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How we measure staff performance

① Critical thinking

② Accountability (results)

③ Contribute to success of others

④ Creativity

⑤ Leadership

⑥ Client satisfaction

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Egalitarian bent to culture

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These cobbler’s kids do wear shoes

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Europe: Luica Mak 44 (0)20 3137 9480 North America: Stephen Burkhart 1 408 286-2611Asia Pacific: Cassandra Cheong 86 (21) 6203-3366

X125Global: Lou Hoffman 1 408 286-2611

Thank You

IMAGES: CORBIShttp://www.hoffman.com 27