Introduction to the British Business Club – London 2012 Business Activity Brett Taylor, Chief Executive - London Business Network.

Introduction to the British Business Club – London 2012 Business Activity

Brett Taylor, Chief Executive - London Business Network

The Opportunity

• Tens of thousands of business representatives will visit the capital in the lead up to and during the Games

• The 2012 Games is estimated to boost UK’s GDP by at least £1.9 billion, and business hospitality will be a significant stimulant to this growth

Previous Games

Vancouver 2010 Winter Games

• £189 million in post-Games business benefits• Including £106 million in direct investment • Over 2,500 jobs created

Sydney 2000 Games

• A$3bn into the NSW economy from Games-related business activity• Briefed 1,900 multinationals• Presented 1,500 with investment propositions• Created 45 FDI projects • 1,150 jobs created

Atlanta 1996 Games

18 major corporations established as a result of the city’s promotion as a competitive business location

Previous Business Clubs

Manchester Commonwealth Games 2002

• Hosted 56 events during the Games with over 4,000 attendees

• Achieved 6,000 members from 26 countries

• £1.65 million of additional business was generated from 20 Business Club members

Business Club Australia (BCA) 2000

• Provided networking opportunities and linked to the Commonwealth’s Trade Visitors Business programme attracting 16,000 visitors to events

• BCA membership reached 10,000 before the start of the Games and have since engaged with 39,000 international business executives

Purpose of the British Business Club

The British Business Club will:

• Showcase British business to international business visitors

• Facilitate increased inward investment, export and partnering

• Encourage and promote trade and business association showcase events

• Two key functions – registration as members and event promotion

Online Hub

Registration & online partnering tool

Registration:

• Companies of all sizes who are looking to partner with international businesses and explore export opportunities can register to become members

• Online profile visible to domestic and overseas visitors

• Access to the calendar of events

Online partnering tool:

• Businesses can contact UK and international members and develop new business relationships

• Set up meetings during Games-time and select a venue from a flexible pool of meeting locations across London

• Remote conferencing facilities and social media tools

Calendar of events

British Business Club Legacy

The British Business Club will have a presence at London 2012 and future major sporting events worldwide

• Glasgow Commonwealth Games 2014 - UK

• Sochi Winter Olympics 2014 – Russia

• FIFA World Cup 2014 – Brazil

• Rio Olympics 2016 – Brazil

• FIFA World Cup 2018 - Qatar

• Lancaster House run by UKTI

• Showcase British Business to VIP International business and government visitors

• Global Inward Investment Conference

• Daily high end showcase events themed by sector

• High profile support

British Business Embassy

Thank you

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