Introduction to Spss1545

7/31/2019 Introduction to Spss1545

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Introduction to SPSS

Johan SmitsSenior lecturer Statistics, Research

and SPSSSaxion Market Research


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7 mei 2007 Johan Smits, Saxion Hogeschool Enschede dia 2

About SPSS Inc.

SPSS Inc. is a leading worldwide providerof predictive analytics software andsolutions.

Founded in 1968, today SPSS has morethan 250,000 customers worldwide,

served by more than 1,200 employees in60 countries.


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What is SPSS?

Statistical Package for the Social Sciences

Superior Performing Statistical Software

Statistical Products and Software Solutions

Processing Questionnaires

Reporting in Tables and Graphs

Analyzing: Means, Chi-square, Regression,


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Research Process Problem definition

Research objectives

Desk Research

Field Research

Qualitative

Quantitative: constructing a questionnaire

Collecting and Analyzing data

Writing and Presenting the final research report


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Translate the Questionnaire into SPSS

Questions in the questionnaire

are mapped into

Variables in SPSS


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Measurement in Market Research

Question respons formats

Scale characteristics Levels of measurement


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Question-response formats

Closed-Ended

Open-Ended with numerical response Open-Ended with text response

Multiple response questions


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Respons-format :: Closed-Ended (1)

5. How is your satisfaction with the customerservice of the staff of Suxes?

O ExcellentO GoodO Bad

O Very bad


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Coding the answers

1 = Excellent2 = Good3 = Bad4 = Very bad


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Respons-format :: Closed-Ended (2)

11. Please indicate your gender.O FemaleO Male

Codes:

1 = Female2 = Male


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Open-ended with numerical response

2.What is your average expenditure in therestaurant on a weekly basis? euro per week

10.For how many years have you beenregistered as a student at Pandion

University? year(s)


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Open-ended with text response8. I would like to have the assortment

extended with the following products:

Processed by

Coding manually afterwards or

Typing the answers literally (textvariable)(Auto recode afterwards)


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Scale characteristics Description

Order

Distance

Nominal

Ordinal

Scale

Levels of Measurement


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Levels of measurement

Nominal

Your course at Pandion(Marketing, Int. Business and languages, Int.Business administration, Management and law,Health studies, Security);

Smoker or non smoker (yes, no); Choice of a supermarket

(A&P, Wal-Mart, Sears, Aldi, other).


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Ordinal

In your opinion, would you say the prices atWal-Mart are

O Higher than Sears

O About the same as SearsO Lower than Sears


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Ordinal

What is your age?O 15


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Levels of measurementScale

Please indicate your age.___ Years

How much do you think a typical purchaserof a $100,000 term life insurance policy

pays per year for that policy?$ ____


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Coding data and the data code book

Questions Variables

Name of the variable Variable label

Value labels (data codes)

Level of measurement (Measure)


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The SPSS Data EditorData View


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The SPSS Data EditorVariable View


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The SPSS Data Editor

Variable view

Name

Type (Numeric)

Label

Values (= the codes of the answers)

Measure (= Level of Measurement)


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SPSS Menus

Analyze

Frequencies

Cross tabs

Tables


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SPSS Menus

Graphs

Bar

Pie

Histogram

Line

Boxplot


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SPSS Output

Separate file in Output Viewer

Inline Editing of Tables

Chart Editor for Graphs

Dont forget to save Data file

Output file

Introduction to Spss1545

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