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Introduction to Spatial Design I Julian Koschwitz, Free University of BozenBolzano, 2013
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Introduction to Spatial Design I

Apr 28, 2015

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Course B1, Interactive & Motion Graphics by Julian Koschwitz at the Free University of Bozen–Bolzano
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Page 1: Introduction to Spatial Design I

Introduction to Spatial Design I

Julian Koschwitz, Free University of Bozen–Bolzano, 2013

Page 2: Introduction to Spatial Design I

SPATIAL DESIGN: EVERY MONDAY, 10.30 – 17.00

what we do:– three weeks research & concept phase– two Lectures (Introduction I & II) (10.30 – 12.00)– one concept session «Spatial design concepts» (11.3., 14.30 – 16.30)– one Workshop «Interactive Spaces» (18.3., 10.00 – 18.00)– texts for reading will be provided– research & reading discussion (13.30–14.30)

what you will have to do:– define your project (mobile exhibition)– written concept (1–2 pages) for your mobile exhibition and how it is part of the overall branding of the typewriter museum– project–plan and schedule for the project phase

material:– Server: smb://ubz01dfs.unibz.it -> projects -> B1:Der Schöne Schein– lectures & texts on the blog: http://pro2.unibz.it/www.designbolzano.it/

Deadline 27.3 (Concept-presentation)

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SPATIAL DESIGN: EVERY MONDAY, 10.30 – 17.00

Contact:[email protected]: 14.00 – 17.00 in F4.06b04710 / 15241

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LECTURES

Introduction to Spatial Design I, 4.3.:

– Scenography– Exhibition Spaces– Events, Trade Fair & Retail Spaces

Introduction to Spatial Design II, 11.3.:

– Interactive & Responsive Spaces– Installations & Objects– Mobility

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SCENOGRAPHY

– MISE-EN-SCENE– LIGHT

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MISE-EN-SCENE

VARIABLES:BALANCE, SHAPE, FORM, GROWTH, SPACE, LIGHT, COLOR, MOVEMENT, DYNAMICS & EXPRESSION

– RUDOLF ARNHEIM, ART AND VISUAL PERCEPTION, 1954

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L’ECLISSE, MICHELANGELO ANTONIONI, 1962 (Watch also Deserto Rosso by M. Antonioni)

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BARRY LYNDON, STANLEY KUBRICK, 1975

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Once upon a Time in America, Sergio Leone, 1984

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Once upon a Time in America, Sergio Leone, 1984

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Text2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

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2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

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2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

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Text2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

Page 17: Introduction to Spatial Design I

2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

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2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

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2001: A Space Odyssey Scenography, Stanley Kubrick, 1968

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STORYBOARD: ALFRED HITCHCOCK, THE BIRDS, 1963

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STEAMBOAT WILLIE, DISNEY, 1928

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LIGHT

– USING LIGHT– COLOR

FILM ART: AN INTRODUCTION, DAVID BORDWELL, 1979A JOURNEY INTO LIGHT WITH MAX KELLER, MAX KELLER & ALEXANDER HICK, 2006MASTERS OF LIGHT, DENNIS SCHAEFER, LARRY SALVATO, 1986VITTORIO STORARO: WRITING WITH LIGHT, VITTORIO STORARO, 2002

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MEET ME IN ST. LOUIS, VINCENTE MINELLI, 1944

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Text

Terry Richardson, 2012

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A CLOCKWORK ORANGE, STANLEY KUBRICK, 1971

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BLADE RUNNER, RIDLEY SCOTT, 1982

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FAT CITY, JOHN HUSTON, 1972

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THE DARJEELING LIMITED, WES ANDERSON, 2007

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MILDRED PIERCE, MICHEAL CURTIZ, 1945

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EDWARD HOPPER

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IN COLD BLOOD, RICHARD BROOKS, 1967

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BARRY LYNDON, STANLEY KUBRIK, 1975

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AN EXPERIMENT ON A BIRD, JOSEPH WRIGHT OF DERBY, 1768

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MAGDALEN WITH THE SMOKING CANDLE, GEORGE DE LA TOUR, 1640

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IL CONFORMISTA, BERNARDO BERTOLUCCI, 1970

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https://vimeo.com/21604065

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BARRY LYNDON, STANLEY KUBRICK, 1973

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BARRY LYNDON, STANLEY KUBRICK, 1973

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Design with Sunlight

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COLOR IS LIFE; FOR A WORLD WITHOUT COLOR APPEARS TO US AS DEAD. COLORS ARE PRIMORDIAL IDEAS, THE CHILDREN OF LIGHT.

– JOHANNES ITTEN

COLOR

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DICK TRACY, WARREN BEATTY, 1990

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HARALD KUEPPERS, THE BASIC LAW OF COLOR THEORY, 1981JOHANNES ITTEN, THE COLOR (DIE FARBE), 1944WASILY KANDINSKY, POINT AND LINE TO PLANE, 1926

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THE SEARCHERS, JOHN FORD, 1956

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REAR WINDOW, ALFRED HITCHCOCK, 1954

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Id Lab, MAF - Museo Arti Femminili, 2008

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Optional Read:Shadow Play: The Participative Art of Scott Snibbe by Lucy Bullivant in: Architectural Design 4dsocial: Interactive Design Environments, July 2007

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EXHIBITION SPACES

– THEME– EXHIBITION GRAPHICS– EXPERIENCING SPACE

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Theme: MVRDV, Clothes house at Triennale milano, Casa per tutti, 2008

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Theme: Triennale di Milano, Casa per Tutti, 2008

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Theme: Atelier Brückner, La moneta dell' Italia unita, 2011

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On the occasion of the 150th anniversary of the founding of the state of Italy, the Italian central bank Banca d'Italia is presenting this illustrious anniversary show, inviting the visitor on a varied parcours.

The sound-filled main area monetary unification, radiating a dignified gold, is determined by cube shapes. At the centre there is a three-dimensional sculpture onto which a specially designed 17minute film is projected. A detailed timeline, which features integrated exhibits encompasses the entire exhibition space. Individual, thematically

arranged media stations allow the visitor to become interactively immersed in history.

The space entitled Manufacturing Coins and Banknotes completely submerged in a deep blue colour provides an insight into the history of the minting and printing processes, whereas the treasure chamber, designed like a vault room, deals with the aesthetic qualities of coins that are important artistically as well as in terms of the history of Italy. In the futuristically designed space entitled Money today, the visitor can use an eleven metre-long media table to explore today's monetary networks

and find out about the current banking system: 17 different touch points serve as an invitation to call up the interactively processed contents.

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Theme: Atelier Brückner, La moneta dell' Italia unita, 2011

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Theme: Atelier Brückner, La moneta dell' Italia unita (Manufacturing Coins and Banknotes), 2011

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Theme: Atelier Brückner, La moneta dell' Italia unita (Money today), 2011

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Theme: Atelier Brückner, La moneta dell' Italia unita (Money today), 2011

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We are living longer. We are decreasing in number. We are getting

more diverse. The exhibition "Zukunft leben: Die demografische

Chance" shows how the demographic change affects our lifes. It is

designed as a walk-in, unitized spacial installation. The modules have been designed as semi-transparent cubes, freely arranged in

space. An external, emotional narrative layer and precisely

prepared graphics, extending from the inside of the modules to the

outside, overlap each other optically. The colourful graphic

design elements and large-format portrait photographs (Uwe Ditz

and Annet van der Voort) contribute to the attractive three-

dimensional image, which introduces visitors emotionally to the

theme of the exhibition. In addition, integrated media stations

invite them to take part in a form of playful interaction.

Scenographic accents within the ensemble are the dance performance

"Kontakthof" by Pina Bausch, which is projected onto panels of

wrinkled fabric, thus giving concrete expression to the relevant

theme of aging. As well as there is a walk-in demography pyramid

that portrays 100 years of change in population growth and serves

as the sculptural starting point of the exhibition.

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Atelier Brückner, Zunkunft leben- Die demografische Chance, 2013

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Atelier Brückner, Zunkunft leben- Die demografische Chance, 2013

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Atelier Brückner, Zunkunft leben- Die demografische Chance, 2013

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Atelier Brückner, Zunkunft leben- Die demografische Chance, 2013

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Atelier Brückner, Zunkunft leben- Die demografische Chance, 2013

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Graphics: L2M3, Ruhr Museum, 2010

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Graphics: L2M3, Ruhr Museum, 2010

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Graphics: L2M3, Ruhr Museum, 2010

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Graphics: L2M3, Ruhr Museum, 2010

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Experiencing Space: Tomas Saraceno, Cloud Cities, 2011

http://www.youtube.com/watch?v=bLKn13lC8xY

http://www.youtube.com/watch?v=-VWAeLxq8gE

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Tomas Saraceno, Sketch, 2011

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Tomas Saraceno, Sketch, 2011

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Tomas Saraceno, Sketch, 2011

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Tomas Saraceno, Sketch, 2011 / http://tomassaraceno.com/MET/Bicocca/gallery.html

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EVENT, TRADE FAIR AND RETAIL SPACES

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bulthaup b3 / Shifting Contexts, curated by Mike Meiré, 2012 http://www.bulthaup.com/shiftingcontexts/index.html

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SPATIAL DESIGN: EVERY MONDAY, 10.30 – 17.00

what we do:– three weeks research & concept phase– two Lectures (Introduction I & II) (10.30 – 12.00)– one concept session «Spatial design concepts» (11.3., 14.30 – 16.30)– one Workshop «Interactive Spaces» (18.3., 10.00 – 18.00)– texts for reading will be provided– research & reading discussion (13.30–14.30)

what you will have to do:– define your project (mobile exhibition)– written concept (1–2 pages) for your mobile exhibition and how it is part of the overall branding of the typewriter museum– project–plan and schedule for the project phase

material:– Server: smb://ubz01dfs.unibz.it -> projects -> B1:Der Schöne Schein– lectures & texts on the blog: http://pro2.unibz.it/www.designbolzano.it/

Deadline 27.3 (Concept-presentation)

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TO DO 4.3.:

research online:– spatial design– spatial design agencies and designer– spatial design awards & conferences– most interestingly designed exhibitions of 2012– watch 2001: A Space Odyssey (S. Kubrick)

reading:– Tim Brown: Design Thinking (Harvard Business Review 2008) (text is on our blog, we will discuss it on the 11.3.)

material:– Server: smb://ubz01dfs.unibz.it -> projects -> B1:Der Schöne Schein– lectures & texts on the blog: http://pro2.unibz.it/www.designbolzano.it/

concept (until 27.3):– be understandable and clear– be correct with sources and references– start writing immediately, then always add on

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GO!