Introduction to social media southeast leadership '10

Locals Speak: Locals Speak: Introduction to Social Introduction to Social

Networking Networking Louisiana Association of EducatorsLouisiana Association of Educators

Sharon Terrell-Director of Communications & Sharon Terrell-Director of Communications & TechnologyTechnology

It is the age of engagement…It is a communication revolution!

Did you know 4.0?

Web 1.0Web 1.0

One way communicationControlled creator content Static web pages

• Interactive communication• Living, user-created content • Moving away from static web

pages

Keeping members up-to-date and using recurring communications keeps them in the loop.

This communication encourages every member to become an active, engaged participant in the organization.

Communicating with Communicating with Members Members

• Social media websites are free, web-based services that build online communities of people who share interests and activities

• Real time

• Easy to use

• Mass broadcast

Characteristics of Social Media:

•Authentic voice & transparency•Give information in real-time•Efficient distribution•Can track activity•Help shape state education electronic communications policies •Members/prospective members are SN users; meet them where

they are•Engage university education students- current & potential

members•Allows for effective, creative mass communication•Engage in important dialogue•Gives members a forum•Entertaining•Place for re-purposing of good material for members•Free (or low-cost) promotion of your local •Build networks for the members •Create your own people highway

Why Use Social Why Use Social Networking?Networking?

Social NetworkingSocial Networking

Facebook is a social networking site that was originally intended for college students, but today anyone can join the network.

Its’ purpose remains the same -- giving people a way to share information in an easy and entertaining way.

Post news articles of interest to members, forum for great conversation about education issues.

You will also have non-members in your network.

BloggingBlogging

•Online journaling that focuses on a particular interest•Don’t need technical knowledge as sites use templates•The blogger uses a conversational style with a distinct personality & voice•If a blogger is representing an association, they must align their philosophy •Great space to post biting commentary about issues in your state’s education landscape. Make sure that one person takes this task. Read many blog sites prior to starting your own blog.•Remember-most peoople are “lurkers” & do not post, but they are reading

Note: The recommendation for social media activity is 3 postings per week (at least)

BloggingBlogging

UniServ Director-Aurelia Young’s BlogUniServ Director-Aurelia Young’s Blog

Social BookmarkingSocial Bookmarking

Del.icio.us is a free service that offers people online storage for their bookmarks, enabling them to share information easily.

Social Social BookmarkingBookmarking

Flickr was launched in 2004, was acquired by Yahoo in 2005, and is the world's most popular repository of images and photographs for online photo management.

Flickr allows users to store up to 100MB of images per month for free and allows paid subscribers ($25 per year) unlimited storage.

Photo SharingPhoto Sharing

Ping.fm is a free social networking and micro-blogging web service that enables users to post to 40 social networks simultaneously, including Blogger, Facebook, Twitter, Delicious, & Flickr.

SlideShare is the world's largest community for sharing PowerPoint presentations.

Individuals & organizations upload presentations to share their ideas.

Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs & websites.

Post PowerPoints instead of sending or copying; very efficient and green.

YouTube is a video sharing website on which users can upload and share videos; it is viral in nature.

Free micro-blogging platform Writing in 140 character blasts called

tweets, people communicate with one another

Creators married Short Code Messaging, SMS (short message service) with creating social groups

Viral Concept Many Twitter Applications:

Tweet Deck - track & format tweets HootSuite - schedule tweets TwitPic - post pics directly to Twitter

TwitterTwitter

Be transparent (why you’re really on Twitter) Make your message relatable to your members Provide value to your follower Spread the word about your participation Real time legislative information from capitol Tweet links to good information for members Retweet tweets from others you are following Short reminders

Don’t use Twitter to push ads or brand messaging Don’t just Tweet but also follow others to join in or

start a conversation Don’t be boring! Don’t tweet anything about clients, co-workers,

friends, etc. Don’t divulge personal information

Building Your Twitter Building Your Twitter CommunityCommunity

Designed for ease of posting on SN websites

Great tool to use on the “fly”Low price - $150Low production value, but

authenticEasy to grab testimonials in the

fieldUse for rallies & other

association events & functionsUses AA batteriesGreat tool for an associationGet testimonials to post on

YouTubeGet video of leadership for

posting

A fun, low cost ($6 per month) tool to send out e-cards to members.

Choose from hundreds of ecard, scrapbooking, and slideshow designs for every occasion. It can be used for invitations to association events, meetings, etc.

SafetySafetyWhen used appropriately, social networking sites can be a valuable, powerful tool for professional development, sharing of resources, and social interaction. But, be careful and thoughtful about the information you share, and with whom you share it.

Most social networking sites have privacy settings to allow you to control who can see your profile, pictures, and content.Remember all postings with these tools are very “public”A few simple tips to encourage social networking safety:

Think before you postEach time you post a photograph or information on the web, make sure you would gladly show it to the following people:

Your motherYour studentsYour superintendentThe editor of The New York Times

Dive into Dive into Social Social

NetworkingNetworking!!

LAE and NEA are currently exploring ways in which we can use this exciting new concept.

Second Life was started in 2003 as an online virtual world by Linden Labs in San Francisco.

Membership is free as users create avatars — characters that are used to move around and interact in the virtual world.

Second Life is a fast-growing digital world filled with people, entertainment, education venues, experiences and opportunity.

Future of Social Media?Future of Social Media?

Three Important Concepts about Second Life for us:

1. For locals and state associations: Can save $$$ holding AR, field staff meetings, etc. on Second Life.

2. For locals and state associations: Exciting new technology used to build student membership and a tool for them to use for meetings as well.

3. Exciting, Immersive Teaching Environment

Shakespeare Globe Theatre

St. Basil’s Cathedral, Red Square, MoscowLenin’s Tomb

The Louvre

Alpine Executive Center

Second Life classroom