Introduction to Social Media for SMB

stephanie wiriahardja • @stephawie • december 2012

IN 2011,


IN 2011,SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA


43%

70%

spend 6+ hourson social media

of SMBs are onTwitter

ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012,

an increase of 66%from last year.

90%of SMBs are onFacebook


OBJECTIVETO INCREASE THE NUMBEROF SALES THROUGH SOCIAL MEDIA




$35on promoted adstargeting all of Canadafor this campaign

720x in 3 daysLiked


$35on promoted adstargeting all of Canadafor this campaign


Set up your dashboard

Be everywhere

Track all mentions

Be a source


NOT A SPRINT,IT'S A MARATHON.

social media is

<place Stephanie here>


Stephanie Wiriahardja• Community Celebratoire of HootSuite• Top 7 Nominee “Must Follow 2013” for Social Media Awards• Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor

Introduction to Social Media for SMB

Technology

mentor stephanie wiriahardja

campaignstephanie wiriahardja

sourcestephanie wiriahardja

social media isnot

promoted adstargeting

lean startup

small businesses madeup

vertical responsein