Introduction to Social Marketing

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Introduction to Social Media Marketing

View this presentation online at: http://www.coryon.com/sbdc-social-2015

Coryon [email protected]

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Beware: Big Box of Text to Follow

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The Center is sponsored through the cooperative efforts of the U.S. Small Business Administration, California State University Chico Research Foundation, and the Sierra Business Council. A Small Business Advisory Board made up of business, government and educational representatives provides guidance and up-to-date information on issues that impact small businesses. Serving the El Dorado, Placer, Plumas, Nevada, Sierra, Lassen and Modoc counties; the Center utilizes a network consisting of resource partners, business development programs, and professionally trained consultants. Our consultants identify specific needs and provide guidance to small business owners that assist them with achieving profitability and long term sustainability.

About the SBDC

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SBDC Mission

Our mission is to help emerging and existing businesses become successful utilizing one-to-one business consulting, workshops, a reference library and resource partners. To accomplish this we assist our clients with job creation/retention, capital infusion, increased revenue, increased profitability and long term business sustainability. Learn more at SierraSBDC.com

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Scary Copyright Warning

© 2011 -2015 by the Sierra California Small Business Development Center - Truckee. All rights reserved.No part of this publication may be reproduced or used in any form or by any means, graphic, electronic or mechanical,including photocopying, recording, taping, or information storage and retrieval systems without written permission.

Can Online MarketingGrow Your Business?

What is Marketing?

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Here’s What!Marketing 101 (in 1 slide)

Who is your Market?BrandingWhat is your Mission? - Why Are You in Business?Manage your Message – Takes Time and EffortFeatures vs. BenefitsMarketing is Not Selling!

Targeting Your Market

Survey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors

Tools to Research Your Market:

How Are You Reaching Your Market?

Traditional Advertising (Print, Radio, etc)Customer ReferralsNetworking and Joint VenturesCold Calling and SalesInternet Marketing

Marketing Channels:

What is Online Marketing?

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Let’s Start with the Basics• Start with a Persuasive Website• Website Visits from Many Sources

Search Engines (SEO)Social Media

Pay for It – Facebook, Sponsored SearchVideoEmailLots More Options…

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SBDC Mentor, Entrepreneur & Teacher

Founder of batteries4less.com and Coryon.com Internet Marketing

Over 15 Years on the Top of Google

Solar Consultant at SunPower by AES

Who is Coryon Redd?

What is Content Marketing?

Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

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Social Networking Sites: • Facebook, Linkedin, Google+Micro Blogging- TwitterVideo and Multimedia• Youtube, Pinterest, Instagram, FlickerLocal• Google Local, Yelp, Foursquare

• Can You Create Good Content?• Can You Answer Questions?• Can You Post Regularly?

Social Media Platforms

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Why do social marketing? • Find business leads and advice• Look Professional, Look Good• Build prestige – Content is King• Tie social media together• Participate in Groups, Blogs & Forms

• Ask questions, answer questions• Build your business network

• Ask your connections to introduce you

Social Media Marketing and your Business

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Why Bother?• Is Your Market on Facebook?

Is your Business Engaging?• Can You Create Good Content?• Can You Answer Questions?• Can You Post Regularly?

Facebook – The Big Picture

Facebook BasicsPost Interesting, Valuable ContentPost Regularly

Plan Out your ContentUse Pictures and VideoPromote in Social Media

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Do you Have a Strategy?• Make a Plan and Keep at it

Can Facebook be an Easy Addition?• Facebook Can Be Simple• Post Regularly and Comment

Do Likes Really Matter?• Not Really, Unless You are Marketing to Them

Facebook Strategy

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• Hashtags connect your posts to a topic• #organic, #grassvalley, #etc• Democratic Organization System of Content• Well Established on Twitter and Growing on

Facebook

• Tagging – Link to Pages and Friends• @Coryon Redd – Links to a Friend• @Grass Valley, California – Links to Any Public Page

Hashtags and Tagging

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Facebook ReferencesThe Basics – Facebook Help from Facebook

facebook.com/marketing

facebook.com/help/382987495087424/ - Pages helpFacebook Marketing Bible

gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles

mashable.com/category/facebook-marketing-seriesArticle with Good Tips to Get Started – Includes Examples

blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/Facebook Marketing for Small Businesses

socialmediaexaminer.com/facebook-marketing-for-small-business/The Sizes for All Images on Facebook

jonloomer.com/2014/01/20/facebook-image-dimensions/

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• Linkedin is Facebook for business• Social interactions and networking • Key Parts – Profile, Messages, Updates, Groups• Over 200 million members worldwide… and growing• Linkedin profiles act as resumes in the digital age• Free for most features and paid membership adds features• Learn more: learn.linkedin.com/what-is-linkedin/

What is ?

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• Easy to do• Find expert advice and build your tribe• Very large network of prospects, experts and employers• Generate leads and business by sharing your expertise• Answer questions to show your expertise• Improve SEO – Google is paying attention

Why do ?

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• Sign up for a free account• Optimize your profile• Import connections from email• Search for your business interest in groups• Set up a Company page

Getting Started

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• A Linkedin Profile is like a resume!• Good profile picture

• Head should fill most of frame• Include past job and education history• Use headline to sell yourself – 120 char• Fill out profile completely• Use keywords and get FOUND• Ask for recommendations and

endorsements

Setting Up & Optimizing Your Profile

• Set your public profile to show everything

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• Import contacts – Email & Facebook• Don’t invite non-users to join Linkedin

• Look through Linkedin recommendations• Connect with people you meet in

business and events• Use Linked Groups to meet people• Thank new connections with a brief message• Learn more: www.socialmediaexaminer.com/linkedin

-tips-business-building/

Building Connections

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• Linkedin Groups can be set up by any member

• Easier to find groups than to start a new one

• Look at Group Statistics • Members, Demographics & Activity

• Ask to join all relevant groups• Contract Group owner – Nicely!

• Ask about group and usage

Find Groups and Participate

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• Go to www.linkedin.com/company/add/show to add a company page

• Add Admin users to help• Add Products & Services – Name, category, image,

and description• Request recommendations for products or services• Learn more: learn.linkedin.com/company-pages/ or

www.youtube.com/watch?v=WLVZ2fselyo

Set up a Company Page

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Linkedin ReferencesThe Basics – Linkedin Help from Linkedin

http://help.linkedin.com/app/home/Hubspot – Lots and lots of Linkedin resources

http://www.hubspot.com/linkedin-for-business-marketing-hub/Marketingprofs – Another big list including articles, webinars and blog posts

http://www.marketingprofs.com/topic/all/linkedinB2B Marketing on Linkedin vs. Facebook

http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-resources/Local Linkedin Consultant, Christine Hueber -

http://christinehueber.com/category/linkedin/Linkedin Now Over 200 Million Users

http://blog.linkedin.com/2013/01/09/linkedin-200-million/Character limits in Linkedin Profile

http://community.linkedin.com/questions/4568/maximum-characters-counts-for-2013.html

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Why Bother?• Is SEO Important to your

Business?• Another Channel to Share your

ContentIs your Market on Google+

• It’s Growing (Google’s behind it)• Spend Some Time Consuming

Google+ Google’s Version of Facebook

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What the Heck is Twitter?• Microblogging – 140 Char• High Volume, More Informal• Hashtags and Mentions – Highly

Networked• Find and Connect with your Market,

Content, and Business Partners

TwitterShare your Message in 140 Characters

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Is Twitter Right for my Business?• Start by Using it

• Search for things related to your business• Distribution Channel for your Content• Join in the Networking – Tag, Retweet,

Mention, Hashtag

TwitterHow to Use It

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Yelp – The Basics• Kinda like the Yellow Pages

• Profile of your Business• Customer Reviews – Let Others Build Your Brand• Reviews Help Google Rankings

YelpReviews for Local Businesses

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Get Seen with YouTube• Create a Business Channel• Upload Videos• Second Largest Search Engine• Owned by Google• Answer Questions your Market is Asking• Helps with Google Rankings

YouTubeVideo Marketing is Huge

Consider Blogging as Hub to Online Marketing

The Lens of SEO Sharpens All of Your Internet Marketing

Should I Blog for Business?

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Here’s Why!Blog Marketing to Achieve Business Goals

Generate Traffic, Leads and SalesBuild Audience and InfluenceLink Bait for SEOAnswer Questions

Blogging BasicsBlog Should Be On your WebsiteUse Keywords in your Blogs (Don’t go nuts)

Set a Goal for Frequency of PostsPlan Out your ContentCheck Spelling and GrammarPromote in Social Media

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

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Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas

http://www.copyblogger.com/

Blogging glossary http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/

21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/

Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM ReferencesWhy a blog should have an editorial policy

http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html

Blog Commenting to increase PageRank

http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/

How to find dofollow blogs:http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/

Ad Age list of top marketing blogshttp://adage.com/power150/

2011 review of best blogging softwarehttp://blog-software-review.toptenreviews.com/

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THANK YOU AND HAPPY

MARKETING