Introduction to SEO for Businesses

An Introduction to SEO for Your Business

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Our Story

2006 2008 2010 2012 2014

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The Winning Combination

A combination of SEO and Social Media Marketing will give you more traffic, trust, brand awareness and most important more money and new business.

The longer you run the campaign the better results you get month by month.

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But you need to start at the beginning

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SEO = Search Engine Optimisation

Sponsored Listings

Via Paid Search

(30% of people click here)

Organic Search results

achieved through SEO

(70% of people click here)

Your Website Here

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How does SEO work?

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How does SEO work? (simplified)

Technical

Links Content

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Website Diagnosis

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Technical Check List

Fix and Optimise! Not just once… but we check every day for errors/changes and fix/optimise the website when necessary.

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The 2nd Step to Good SEO

Technical

Links Content

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Content is King

Blog Posts Articles

Video Clips Photographs

Webinars Social Media

Guides Tutorials FAQs

Infographics E-Books Competitions

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Start writing content NOW

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Build trust in your business

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The Most Important Part of SEO

Technical

Links Content

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What is a Link?

Example of a link on a website: Hello, and welcome to my website about Dogs. If you want to buy dog toys then visit our other website.

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High Quality Web

Directories

Article Creation and Syndication

Social Bookmarking

Forums and Blog

comments

Competitor Link Analysis

Events and Business

Partnerships

Editorial Websites

Creating Websites

Leveraging the Power of

Social Media

Base Level Links – Important in building a natural link profile and base to build from

Large Authority Websites

PR and Viral Marketing

High Quality Links

Different Link Building Methods Authority Links

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The Power of Links

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Google Fights Back

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Links are still important today

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But what is the key to building links?

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Build a Strong Brand…

…With Good Content. Make People WANT to Link and Talk about you

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Using the Power of Social Media

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Build a REAL Targeted Social Media Audience

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Post Daily Updates

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Engage with your Audience

• Build Trust in your brand

• Position yourself as the experts, the thought leader and the best in your industry

• Build loyal fans and customers

• Get your audience to promote your content naturally on their blogs, forums, websites and so on (how to build natural SEO links)

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Social Media Strategy

Build High Quality Audience Daily Social Media Updates Send to Landing Page(s)

Generate Sales

Find and Connect With Target Audience

Build natural SEO links by leveraging relationships with your audience and posting great content.

Questions?

Ashley Davis

E: [email protected] T: 0800 211 8511 M: 07889 177 749 W: www.studioSkyline.co.uk Twitter: @studioSkylineUK

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