[Webinar] An Introduction to Content Marketing, SEO and Social Media Marketing www.boulderseomarke.ng.com | 720.263.1736 | [email protected].com February 27, 2014 Laura Lear Vice President of Marketing Medical Group Management Association Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing
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Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing
The purpose of content marketing is to attract and retain customers by consistently creating relevant and valuable content with the intention of enhancing the consumer’s behavior. Content marketing is an ongoing process that needs to be integrated into a company’s overall marketing strategy. When communicating with your customers and prospects you want to deliver information that helps the reader solve an issue or learn more about your company, products or services in a non-salesy way. If you are able to provide valuable content to your target audience, they will ultimately consider your business when it’s time to make the purchase.
So where does search engine optimization (SEO) and social media marketing fit into all SEO, Social Media and Content Marketing Trainingof this? Creating high quality content for your website is only part of the game, but getting your potential customers to find and read your content is ultimately what you’re trying to achieve. Your content needs to be optimized so that Google and other search engines will list it in their search results. The higher you rank in organic searches, the more traffic you’ll get to your website. And by incorporating social media marketing into your online marketing mix, you’ll increase your chances of getting your content found by a multitude.
In this interactive online session, Laura and Chris will discuss the principles and many best practices of content marketing; they’ll share proven and tested search engine optimization and social media marketing tactics and strategies, and you’ll also learn how to develop and execute an online marketing strategy and how to measure the results of your online marketing efforts.
The webinar targets business owners, marketing professionals, online marketing professionals, SEO consultants and anyone interested in learning more about content marketing, SEO and social media marketing.
Presenters ------------ Laura Lear, Vice President of Marketing at Medical Group Management Association (MGMA) and Chris Raulf, online marketing expert and founder of Boulder SEO Marketing
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Transcript
[Webinar] An Introduction to Content Marketing, SEO and Social Media Marketing
February 27, 2014 Laura Lear Vice President of Marketing Medical Group Management Association Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing
Agenda
• Introduc*on to Content Marke*ng • Campaign Based Content Marke*ng
– Crea*ng search engine op*mized content around an online event
• Search Engine Op*miza*on • Social Media Marke*ng • Track and Measure Results • Bonus SEO Tip • Ques*ons and Answers
About Us Laura Lear Vice President of Marketing Medical Group Management Association • LinkedIn: hDp://www.linkedin.com/in/lauralear • TwiDer: hDps://twiDer.com/lauralear Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing • LinkedIn: hDp://www.linkedin.com/in/chrisraulf • TwiDer: hDps://twiDer.com/swisschris • Google+: hDps://plus.google.com/+ChrisRaulf
Guest-‐Speakers are lead magnets Customers -‐ Success stories, best prac*ces, etc. Industry experts -‐ Unbiased -‐ Credibility Partners -‐ Tab into their network = More leads
Webinar Planning Phase: Start to Integrate Search Engine Op.miza.on
– Know your target keywords
– Then… start to drac op*mized content: • Webinar descrip*on • Blog post(s) • Social media messages • Press release • Content for doc sharing sites such as SlideShare, DocStoc, etc.
– +/-‐ 500 words – Include a link to another related page on your site – If possible, add an image and include an alt tag with a target keyword – Place keyword(s) in applicable H1, H2 & H3 heading – Try to include an important target keyword in the first paragraph as well as the last
– Op*mized meta tags: • Title • Descrip*on • Keywords