Introduction to pManifold's Health Practice

Intro to Health Practice

Catalyzing emerging business models through

STAKEHOLDER ENGAGEMENT | CONSULTING | RESEARCH

7/20/2013 1 © pManifold. All rights reserved.

Market Intelligence | Performance Improvement | Feasibility Studies | Strategies

http://www.pmanifold.com/

About you and about us…

Research

Consulting

Stakeholder Engagement

7/20/2013 © pManifold. All rights reserved. 2

Partnering Value Creation!

Corporate Strategy Teams

Business Owners & Managers

Investment Companies

Strategy Consulting Boutiques

Non-profits, Startups

You pManifold

We are an Information and

Advisory Services company catalyzing emerging business

models

Utility

• Power Distribution Franchisee

• Water utility Privatization

• Waste Management

Clean Technology

• Solar

• Energy Efficiency and ESCO

Health

• KPO - Dedicated Team

• Business , Customer & Market Research

• New Market Entry

• Licensing support

• Partnership development

• Financial modeling

Infra

• PPP models

Education

• Higher Education Privatization

ICT

• Tier-2/3 City Expansion

About pManifold Health Practice

Research

Consulting

Stakeholder Engagement

Customer Intelligence (Patient Satisfaction Surveys)

Market Research, industry reports

Business Performance Monitoring, Analytics & Improvements

Service Level Benchmarking

Go-To-Market Strategies

Financial Modeling & Bid Advisory

Vendor Database & Solutions/Services grading

Stakeholder Engagement - Conferences, Workshops, Blogs etc.

pManifold Health Practice

. . .

Our team

Health Practice Core Team

• Godwyn Francis - Leads pManifold’s health and life-sciences team initiatives. 10+ years of experience spread across research, consulting, project delivery, business management, transaction processing and business process simplification. Has engaged with top management of most major health sector companies in India and global, and has previously worked with companies like Prudential plc, Accenture and Tata Retail Enterprise

• Nidhi Bansod – MBA, BSc – Business Analyst contributing to projects in Health practice. Her work includes business prospecting, preparation of whitepapers, syndicated research reports and social media management. She has worked with companies like 2S Consulting and Lupin Pharma

• Madhavi Peddada – MPhil, MSW. – Business Analyst actively driving business research and continuously builds marketing intelligence within the practice. Has 6+ years of experience in Business research, operations, and process training. She has earlier worked with HSBC

• Shashank Vora – MBA, New York Univ. – Business Analyst contributing to projects in Health practice focusing on managed patient satisfaction programs for hospitals along with research and consulting assignments at pManifold. Has 4.5+ years of experience which also includes Flex consulting

Domain Experts

• Dinesh Jain - Global Business Leader with 28 years of industry experience and Founder Agaami Inc, USA – a LifeSciences consulting company.

• Z.I. Shahzad - Business Leader and Founder – Corazon Pharma. Over 30 years of Indian Pharma Industry exposure in Brand Management, Marketing and Business Management.

• Rahul Bagdia – Co-Founder

• BE VNIT, MS Umich -

• Leads overall strategic business development and key accounts in Utility practice.

• Faiz Wahid – Co-Founder

• BE VNIT, MS BITS Pilani, MBA HEC Paris

• Leads overall delivery and handles strategic planning and consulting assignments at pManifold.

Globally connected, Locally immersed, functionally diverse, Knowledge driven …

Business Partners pManifold maintains links with established business partner consultants who have strong domain experience and their own teams to deliver upon assignments of larger magnitude.


pManifold Founding Team

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Our Offerings in Health Practice Focused on the ‘Business’ side of Healthcare / Lifesciences

For Hospitals

• Service Quality Improvement

• Patient Satisfaction Surveys

• Employee Satisfaction Surveys

For Lifesciences / Pharma

• Business Strategy

• Business performance Benchmarking

• Business and Market Research

• Market Intelligence Reports

• Competitive Research

For Service Providers

• Database & Solutions/Services grading

• Analysis of Portfolio and Opportunities identification

• Capability Profiling

• Building Value proposition - Elevator pitch and Business Proposals

Cross Functional

• Growth Initiatives

• New market and deal identification

• Go –to—Market, Entry strategy

• Investment Analysis

• Business Model Assessments

• Financial Modeling & Bid Advisory

Industry Reports

Trend Analysis

Entry Strategy

Demand Sizing

Deal Trackers

Financial Model Customer Studies

Satisfaction Survey

Customer Behavior Studies

Company Profiling

Partner Research

Competitor Tracking Go-to Market

Competitive Landscape Assessment Due Diligence

Opportunity Analysis Report


Whitepapers

Selected Case Studies

in

Health Practice


Case Study

Client

Client Problem

Solution Approach

Results

**Data has been sanitized and meant for Illustrative purposes only

Dedicated team (KPO unit) for Business Development and Research

• Client wanted to setup offshore team to augment Research, Business Development and Operations in India to churn more technology licensing and market entry business thus adding more value at optimum cost


A boutique strategy consulting company in Life sciences, based in US

• pManifold set up a dedicated and competent team with 1 FTE, scaled to 3 FTE in 12 months, working with client’s US team on a continuous basis.

• The team undertakes research on market segments including biotech, pharma, medical devices etc elaborating on market size, competitive landscape assessments, market analysis and monitoring of companies in such domains.

• The team supports in prospecting buyers of new technologies which include leading Lifescience companies across markets in India, Asia, Latin America, US

• The team also competently writes whitepapers , regular newsletters for social engagement of the client’s customers & syndicated research reports

• Client Top management and consultants are now able to focus on client relationships and strategizing for growth while the research, analysis , content development , client projects delivery and business development is taken care offshore by pManifold Team, enabling the client to do much more.

• Increase in visibility, credibility and accessibility for client though an improved website, Presentations, whitepapers, research reports and monthly newsletters, Proactive Linked group activity, Social media management

• Better reach to prospects owing to intensive business development activities enabling client to increase growth target 2x of annual revenue in the first year itself

• 400% increase in productivity at high quality with heavy decrease in cost of resources resulting in cost advantage to the customers of the client

• Increase in appreciation by customers of the client

• Better business management owing to use of several standard tools and applications for project management and reporting used at pManifold

1

Case Study

Client

Client Problem

Solution Approach

Results


Global NPV of Technology (in USD Million)

(P) Pessimistic Scenario

Discount rate 8.60%

Year 2012 2013 2014 2015 2016 2017 2018

Time 0 1 2 3 4 5 6

Revenue from Sale of NPTP POC devices - - 20.30 23.62 32.06 40.80 24.93

Revenue from Sale of Treated Cuvette - - 450.00 614.87 815.48 1,021.15 657.19

Total Cost of NPTP POC devices - - 4.10 5.66 7.69 9.78 5.98

Total Cost of Treated Cuvettes - - 175.00 387.88 514.43 644.17 414.57

Commercialisation Costs 400.00 - - - - - -

Total Cash Inflow - - 470.30 638.49 847.54 1,061.96 682.11

Total cash Outflow 400.00 - 179.10 393.54 522.12 653.96 420.55

Net Cash Flow -400.00 - 291.20 244.95 325.43 408.00 261.56

Discount Factor 1.00 0.92 0.85 0.78 0.72 0.66 0.61

Discounted Cash Flow -400.00 - 246.91 191.24 233.96 270.09 159.44

NPV 1,524.77

Assessment of Global Net Present Value (NPV) for commercializing new Technology in Cardiac Diagnostic market

• Client wanted to commercialize ground breaking technology in the MI Diagnostics field, and wanted to know its commercial potential so that suitable licensing fees and model could be determined and also value could be showcased to buyers


A company investing into a team of scientists in Latin America

• pManifold involved a team of 1 senior consultant part time and 1 business analyst full time to conducted primary and secondary research involving domain specialists to capture current market scenario.

• Performed competitive benchmarking to assess a Relative Cost Benefit Index used later for determining product pricing.

• Projected annual demand for next ten years in three different scenarios - Pessimistic, Median and Optimistic across multiple disease categories.

• Forecasted Global Average Selling Price (ASP) and Cost associated with capex and opex

• Validated commercializing options and measured incremental financial scenario for potential license buyers

• Determined the Global Net Present Value (NPV) and created Financial model

• NPV of the technology and indicative licensing fees, along with several insights generated, served as conclusive guidance to the client for deal-making and negotiations.

• The client was delighted which also resulted in repeat assignment

2

Case Study

Client

Client Problem

Solution Approach

Results


Competitive Landscape Analysis in India to finalize Pricing strategy for a public listed Australian skincare products company

• Client’s customer, a public limited company in Australia needed to get a competitive landscape of prestige skin whitening, anti-ageing and body shaping market in India, to order to take a decision on their pricing strategy for Indian Market


A US based strategy consulting company in Life sciences

• pManifold involved a team of 1 senior and 1 junior researcher part time to conducted secondary research on web and primary research via in person visits to shops, mall and interviews with Industry professionals, Business owners, store managers, salon managers and doctors to assess market and collect data

• Identified Competitors and their product ranges with their Price points and feedback from stakeholders

• Prepared a crisp and concise report with data, analysis and Unit Price Map in MS- Excel format in an easy to understand and customized view.

• Performed competitive benchmarking to assess a Relative Cost Benefit Index and recommend potential product pricing ranges.

• As per client, the report was extremely helpful and enlightening in preparing for their trip to India, and proved essential in determining conclusively whether their product range is capable of selling in the Indian market at the equivalent of Australian retail prices

3

Product Comparable to Bioelixia Range Comparable to Bioelixia Category Price (AUD) Price (INR)Unit Size (Ml)

Price per

ml AUDBrand name/ RangeCompany

Superdefense SPF 25 Age Defense

Moisturizer High Performance Anti aging

Facial "day" anti-aging creams, with

retinolAUD 45.05

2,600.00 50 0.90 Clinique Clinique

Super Rescue Antioxidant Night

Moisturizer High Performance Anti aging

Facial "night" anti-aging creams,

with retinolAUD 45.05


Youth Surge SPF 15 Age Decelerating High Performance Anti aging Facial instant anti wrinkle creams AUD 62.37 3,600.00 50 1.25 Clinique Clinique

Youth Surge Night Age Decelerating

Night Moisturize High Performance Anti aging




Repairwear Laser Focus Wrinkle & UV

Damage Corrector High Performance Anti aging Facial instant anti wrinkle creamsAUD 56.31

3,250.00 30 1.88 Clinique CliniqueNew Repairwear Uplifting Firming

Cream

High Performance Anti aging


retinolAUD 79.70


Repairwear Lift SPF 15 Firming Day

Cream High Performance Anti aging


retinolAUD 79.70

4,600.00 50 1.59 Clinique CliniqueTotal Turnaround Visible Skin

Renewer

High Performance Anti aging Facial exfoliatorsAUD 43.75


H2O PLUS TOTAL SOURCE NIGHT

CREAM 50ML High Performance Anti aging



5,500.00 50 1.91 H2O Plus H2O Plus

H2O Plus Waterwhite Advanced

Brightening Lotion Skin whitening cream Skin whitening productsAUD 33.78

1,950.00 38 0.89 H2O Plus H2O Plus

H2O Face Oasis Ultra Hydrator High Performance Anti aging Facial anti-aging cleansers AUD 39.85 2,300.00 30 1.33 H2O Plus H2O Plus

H2O+ Sea Pure Perfecting Eye Cream High Performance Anti aging Eye fluids and serums AUD 27.72 1,600.00 15 1.85 H2O Plus H2O Plus

H2O Face Oasis Dual-Action High Performance Anti aging Facial exfoliators AUD 21.34 1,232.00 120 0.18 H2O Plus H2O Plus

H2O+ Night Oasis Overnight Eye High Performance Anti aging Eye fluids and serums AUD 28.98 1,673.00 15 1.93 H2O Plus H2O Plus

H2O Plus Sea Results Instant Eye High Performance Anti aging Eye fluids and serums AUD 67.13 3,875.00 48 1.40 H2O Plus H2O Plus

H2O Sea Results Deep Sleep Recovery

Serum High Performance Anti aging



1,511.00 30 0.87 H2O Plus H2O Plus

H2O AquaFirm Intensive Lift Serum High Performance Anti aging Facial instant anti wrinkle creams AUD 34.65 2,000.00 30 1.16 H2O Plus H2O Plus

H2O Waterwhite Advanced

Brightening Cleansers High Performance Anti aging Facial anti-aging cleansersAUD 29.45

1,700.00 118 0.25 H2O Plus H2O Plus

Average Price per ml AUD All

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Skin

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Body Shapers 1.08 0.15 0.18 0.07 0.24 0.37 0.18 0.32

Anti-cellulite products 1.08 0.15 0.18 0.07 0.24 0.37 0.18 0.32

High Performance Anti aging 2.86 1.20 1.22 0.63 1.50 1.02 3.36 1.26 1.47 2.13 3.35 2.76 1.90

Eye fluids and serums 3.85 2.18 2.78 2.82 0.81 4.68 1.73 3.91 4.27 3.00

Facial "day" anti-aging creams, with retinol 3.81 1.15 0.47 0.45 1.22 0.86 0.71 1.11 1.70 2.43 1.39

Facial "night" anti-aging creams, with retinol 3.61 0.76 0.53 0.39 0.83 0.86 1.06 1.32 1.72 0.89 1.14 1.19

Facial anti-aging cleansers 0.12 0.12 0.61 0.13 0.59 0.16 0.29

Facial anti-aging serums, with retinol 3.36 0.60 2.02 1.64 2.43 3.64 2.28

Facial exfoliators 0.20 1.46 1.31 0.82 0.18 0.79

Facial instant anti wrinkle creams 3.87 0.96 0.85 0.87 1.56 0.69 1.16 0.80 1.45 2.15 1.43

Hand creams 0.39 2.17 0.19 0.91

Lip serums 1.70 22.28 2.69 4.38 7.76

Skin whitening cream 1.77 1.09 0.94 0.87 1.18 0.89 1.33 1.15

Skin whitening products 1.77 1.09 0.94 0.87 1.18 0.89 1.33 1.15

Grand Total 2.46 1.09 1.13 0.65 1.50 0.94 3.36 1.23 1.30 1.61 2.09 2.76 1.68

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Case Study

Client

Client Problem

Solution Approach

Results


Qualitative and Quantitative Primary research at Hospitals to support creation of Star based Energy Benchmarking system

• Client needed to collect energy consumption profiles of hospitals and hotels across various segments for qualitative and quantitative analysis and creation of benchmarking system for commercial buildings in India.


An Environment consulting company contracted by BEE, MoP, USAID

• pManifold involved a team of 1 senior full time interact with Hotels and Hospitals in its designated areas of Central and North East India to understand and compile their electricity consumption profile along with supporting documentation for validation.

• Identified information sources and contacts and prospected the organizations to educate them about the project and its potential benefits so as to establish cooperation in providing detailed information as desired in the 50 data point questionnaire.

• Performed Field Data collection & Validation and liaised with central coordination team to report results on regular basis.

• pManifold’s team voluntarily improved the client’s process of data collection and also delivered highest number of validated data-points across 10 national teams, in the shortest time.

• On a broad level it helped establish an energy benchmarking system for commercial buildings in India

4

5. What Type of Hospita l i s this? Primary Care Secondary Care Primary Care Tertiary Care Secondary Care Tertiary Care

6. What Type of Hospita l i s this?Multi Multi Multi Multi Multi Multi

17. a) If Bui lding Indoor Environmental Qual i ty (IEQ) i s

monitored, then describe the IEQ monitoring system/process . NA NA na NA NA NA

18. What i s the total number of beds in the Hospita l? 120 51 163 51 47 61

18. a) How many Private Patient Beds are present in the

Hospita l? 15 10 48 7 4 20

18. b) How many Duplex Patient Beds are present in the

Hospita l? 12 6 18 10 10 4

18. c) How many General Ward Patient Beds are present in the

Hospita l? 63 26 42 18 16 14

18. d) How many Operation Theater beds (Non-Emergency) are

present in the hospita l? 3 1 0 2 2 3

18. e) How many ICU beds are present in the Hospita l? 21 5 45 6 10 15

18. f) How many Emergency beds are present in the hospita l? 3 0 6 2 2 2

18. g) How many Recovery beds are present in the hospita l? 3 3 4 6 3 3

19. How many Inpatients are admited in the hospita l per year?25990 10950 35695 11000 13380 13359

20. How many Outpatients come to hospita l per Year? 10950 7300 35000 3500 21600 9126

21. What i s the number of Permanent Staff in the Hospita l? 130 80 400 120 50 70

22. What i s the number of Vis i ting Staff in the Hospita l? 15 20 160 80 60 15

23. Is the catering/meal service in the hospita l outsourced? No Yes Yes No No Yes

23. a) How many Meals are served per Year in the Hospita l?2190 NA NA 8000 3200 NA

24. Is the laundry service in this Hospita l outsourced? No Yes Yes No Yes Yes

24. a) What i s the total number of sheets and towels in a year

sent out to laundry? 109500 54750 255500 15120 36500 18250

24. a) Unit Numbers Numbers Numbers Numbers Numbers Numbers

25. Does the Hospita l outsource any other services (that uti l i ze

energy and are not accounted for in the other energy-related

questions)?*NO No No No NA No

Unit Ki logram Ki logram Ki logram Ki logram Ki logram Ki logram

Total kWh Used by the faci l i ty(Elctrici ty purchased from grid and

Electrici ty generated from Diesel Generator/Gasol ine

Generator)

608606 129375 749220 70000 145923 130125

Unit Ki lowattHour Ki lowattHour Ki lowattHour Ki lowattHour Ki lowattHour Ki lowattHour

kWh/m2 (Bases on total bui l t up area) 297.7718392 87.03630689 201.6134241 50.23158194 98.16888123 56.02615372

kWh/Overnight Patient 23.41692959 11.81506849 20.98949433 6.363636364 10.90605381 9.740624298


Let’s get in touch…

Join us in our conversations at,

Power Distribution Franchisee

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Connecting talent & Making Local companies discoverable

pManifold Insights Premium & Free Reports,

Presentations, and more…

pManifold Community Blog Articles, technical notes.

Talk to us or drop by…

Godwyn Francis

+91 787-501-6957

[email protected]

Faiz Wahid

+91 88056-55069

[email protected]

India (Main office)

Crystal Plaza, Level 2

276 Central Bazaar Road,

Ramdaspeth, Nagpur - 10

Maharashtra, INDIA

http://www.pmanifold.com

USA (Liaison Office)

2020 Calamos Ct.,

Suite 209

Naperville,

IL 60653, USA

Mr. Dinesh Jain

+1 630-853-3520

[email protected]

Let’s deploy our insights and actions for your business to improve and grow!


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http://www.pmanifold.com/


Introduction to pManifold's Health Practice

Business

business research

business management

business prospecting

strategic business development

bsc business analyst

shahzad business leader

research client

competitive research