Introduction to Online Marketing Spring 2015

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Presented by:

Coryon [email protected]/in/coryonredd

Win the Internet Marketing GameIntroduction to Online Marketing

View this presentation online at: http://www.coryon.com/placer-intro-spring-2015

Placer School for AdultsSpring 2015

Can Online MarketingGrow Your Business?

What is Internet Marketing?

Let’s Start with the Basics:

Search Engines (SEO)Social MediaVideoEmailPay For It – Sponsored Search, FacebookLots More Options

• Start with a persuasive website• Website visits from many sources

What is Content Marketing?

Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting

Content Marketing is:

Content Marketing isn’t:

Tools to Research Your Market:

Survey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors

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Founder of Batteries4less.com& Coryon.com Internet Marketing

Over 15 years on the top of Google.

Hundreds of #1 Rankings on Google

Who is Coryon Redd?

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PART 1 - We’re Ready to Roll!

What will be covered:• What a website is supposed to do and how to do it!• Real world examples and low hanging fruit.• Lots of references for you to learn on your own.• http://youtu.be/hF515-0Tduk - Succinct description of SEO• How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…)

What is Marketing?

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Here’s What!Marketing 101 (in 1 slide)

Who is your Market?

Branding

What is your Mission? - Why Are You in Business?• Simon Sinek TED Talk - goo.gl/4OMRpr

Manage your Message – Takes Time and Effort

Features vs. Benefits

Marketing is Not Selling!

Can you SimplifyYour Online Marketing?

Make a Plan

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Is my Business Ready to Compete Online?

Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Planner

Keyword Planner is part of Google Adwords

Determine Products and ServicesDo competitor research to help guide and inspire you.

Determine Business FeasibilityIs being in business worth the risk? Can I do it?

Resources and Your WhyDo I have enough time, knowledge, passion, work ethic and money to succeed? What’s your WHY?

• (Directly) sell your goods or services?

• Generate leads (potential sales)?

• (Simply) provide contact info?

• Build relationships with other websites

What do you want your website to do for you?

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Brainstorm a list of competitive advantages:

Class Exercise

What makes your business special?

Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productReliableWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA

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• Wide audience reach

• Reach local audience

• Lots of resources and support

• No cost per click for SEO

• Targeted traffic

• High conversion rates

• http://youtu.be/DwZnzclAkHA - Watch the video

Why Do Search Marketing?

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A Brief Overview ofSearch Engine Optimization

4 Simple Steps to SEO

Keyword Research

Competitor Research

Website Design and Landing Pages

Enter the Google Popularity Contest

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Set Goals for Your Success

Better Website

Learn It Yourself

Top Rankings on Google

More Online Traffic

More Revenue, More Profit

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How does Google Crown a Winner?Incoming links and social engagement

Get the Votes that Matter…Social signals from popular social sitesLinks from quality, related websites

Not the Ones that Piss Google OffGoogle can smell out low quality links

Winning the Google Popularity Contest

Google is an 800 lb Gorilla

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Online Marketing Glossary

• SEM / SEO – Search Engine Marketing

• Organic vs. PPC – Pay Per Click

• Keyword – One Keyword or Phrase

• Landing Pages• Tag –Title, Headers (H1), Meta Tags

• SERP – Search Engine Results Page

• Google PageRank

• Linkjuice – External, internal links

• Wireframe• ROI – Return On Investment• Content Marketing

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People are Searching for your Business…Right Now!

What are Keywords?The Exact Ways People Search Google

What are People Searching for?Use the Google Keyword PlannerAlso Check Out Google.com/trends

What are Target Keywords?The Most Important Keywords – Relevancy and # of Searches

What does it mean for my Website?Create Keyword-Focused Landing Pages

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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like

Excel.Go back to Keyword Planner with more specific searches and

download again.Create a keyword spreadsheet with groups of keywords that

will be used for landing pages.

Keyword Research Best Practices

Login with an email address used for a Google Adwords Account.

Start searches look at related keywords then narrow down searches.

The lens of SEO Sharpens All of Your Internet Marketing

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Content is King

Blogging, Video, Web Pages, & More

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Distribution is Queen

Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is your Ace in the Hole

Win the Game and Make More Money

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Internet Marketing Resources

Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video

Moz.com SEO for Beginners Guide• http://www.seomoz.org/beginners-guide-to-seo

SEMPO Learning Center• sempo.org/learning_center/

Discover what really works in optimization• marketingexperiments.com

Online marketing magazines / articles• practicalecommerce.com• webpronews.com

SEO Glossary• seoglossary.com/

Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors

Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com

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Homework

Keyword Research – Create a spreadsheet with top keywords for your websiteCompetitive Advantages – Brainstorm with friends, associates and familyRead about Google PageRank and the importance of link building

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Next: Google PageRank and Local Search

PageRank reflects the quantity and quality of incoming links. Links vote for better websites.

searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 – Or go to shortened URL -goo.gl/9Gh3ghttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ - Short URL = goo.gl/Ovyf3en.wikipedia.org/wiki/PageRank - Optional reading - detailed article about PageRankhttp://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginner’s Checklist for SEO – Short URL = goo.gl/FL14I

Read these articles to learn more about PageRank and SEO

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THANK YOU

Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/placer-intro-fall-2014