1 Presented by: Coryon Redd [email protected]www.linkedin.com/in/cory onredd Win the Internet Marketing Game Introduction to Online Marketing ew this presentation online at: tp://www.coryon.com/ignitor-spring-2015 Sierra Commons Ignitor Course Fall 2015
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Introduction to Online Marketing - Sierra Commons Ignitor
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Who is your Market?BrandingWhat is your Mission? - Why Are You in Business?Manage your Message – Takes Time and EffortFeatures vs. BenefitsMarketing is Not Selling!
What is Online Marketing?
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Let’s Start with the Basics• Start with a persuasive website• Website visits from many sources
Search Engines (SEO)Social Media
Pay for It – Facebook, Sponsored SearchVideoEmailLots More OptionsPromote in Social Media
Can you SimplifyYour Online Marketing?
Make a Plan
Start with Lessons from Search Engine Optimization
4 Simple Steps to SEO
Keyword ResearchCompetitor ResearchWebsite Design and Landing PagesEnter the Google Popularity Contest
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People are Searching for your Business…Right Now!
What are Keywords? The Exact Ways People Search Google
What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends Ubersuggest.org is good too.
What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website? Create Keyword-Focused Landing Pages
Consume Social ContentSurvey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors
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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Social signals from popular social sites Links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
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Why does Google PageRank Matter?
It does matter, but it’s complicated…• Key to Google figuring out which pages are important.• How does your website do in the Google Popularity
Contest?• PageRank not a reliable indicator…
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Link Quality depends on:• Content of page – Is the link related, natural?• PR of linking page (scale of 0-10)• Keywords in links can help but be careful!
Google PageRankPageRank reflects the quantity and quality of incoming links. Links vote for better websites.
searchengineguide.com/orbidex/2002/0207_orb1.html
In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.
Find your business on Google Maps search or add your business to Google Local https://www.google.com/business/placesforbusiness/
• Find your business and verify • Edit your description• Add a photos / videos, coupons• Assign business categories• Ask for reviews from customers• Track your clicks• Consider Google Adwords Express
Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.
Main Factors for Better Ranking• Claim your listing• Customize your listing• Address in the city of the search• List in the right categories• Number of citations• Linking to your webpage• Customer reviews• Keywords in business name
and Places page
Go to http://moz.com/local-search-ranking-factors for more info