Introduction to Online Marketing for Placer School - Fall 2014

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Presented by:Coryon [email protected]/in/coryonredd

Win the Internet Marketing GameIntroduction to Online Marketing – Part 2

View this presentation online at: http://www.coryon.com/placer-intro-fall-2014

Placer School for AdultsFall 2014

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Google Search Results are all about RelevancyLearn More at Google’s Webmaster Guidelines• https://support.google.com/webmasters/bin/answer.py?hl=en&answer=35

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PageRank – Quality of Incoming LinksBuild Your Reputation Through & Social Media

What’s Important to ?

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The Secrets to Success on Google

Google will reward pages that are:

Play by the rules of the game

Linked to from good websites

Content Rich

Well designed

Updated regularly

Keyword focused

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Building Landing Pages

Landing pages = Focused, Keyword-Rich Content

Figure Out Your Landing Pages in 4 easy Steps:1. Are There Enough Searches?2. Are Searches Relevant to my business?3. Are the landing pages logical? 4. Do I have time / money to build?

http://youtu.be/H0riar7tv_U

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How to build a website

What do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your

website should have.How much time do you have?What do you want to say?

Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.

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Website Organization Chart

Request sharing with Google Drive by emailing [email protected]

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What is my supposed to do? Website Sales Funnel

The end of the funnel – Call to action, shopping cart, contact form, etc.

The start of the funnel – Visitors getting to your website.

The middle of the funnel – Browse website and consider sale.

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Have an Internet Presence!

Effective websites are:

Persuasive

Branded

Easy to use

Competitive in the marketplace

Have something to say

Built around how people search

Socially active

Are you ready to stand out?

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What is Content Marketing?

Audience Focused

Communication

Branding

Relevant and Valuable

Informative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

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Marketing Strategy Starts with Content

Goals of Content Marketing:

Educate and Entertain

Link Bait for SEO

Build Trust and Relationships

Answer Questions

Branding

Generate Traffic, Leads and Sales

Find Your Audience, Plan Your Content

Who’s Your Audience?

Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey CustomersSocial Listening Tools

Google Alerts, Topsy.com, SocialMention.com

Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

Make your Blog the Hubof your Online Marketing

Spread the Word

Blogger Outreach

Answer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Linkedin, etc.

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

Case Study: Findinghappiness.com

Source: Findinghappiness.com/blog/

Goals for FindingHappiness.com

Educate and EntertainBuild Audience and Website TrafficIntegrated Marketing • Website, email, social media, SEO

Create and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.

Editorial Calendar (Oh no, it’s a spreadsheet)

Editorial Calendar (Oh no, still a spreadsheet)

Guest Blog Led to Hundreds of New Signups

Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

Create FocusTarget Your MarketPlan ContentMeasurement

=Simplified Marketing

The Big Picture

Don’t GetOverwhelmed

SimplifyYour Marketing

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Homework

Competitor Research – Who is on the top of Google and what can they teach you? Get Google Analytics and Google Webmaster Tools set up on your site.

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THANK YOU!