Introduction to media gcse

Media Studies=Learning about the media

Media Studies

Media Studies students can:

Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate

Subjects & Jobs

Subjects Jobs

Film & Screen StudiesDigital Film Contemporary Media PracticeMedia & Communication (event & exhibition, new media, journalism, media photography, public relations)Film & TV ProductionGraphic DesignCreative MediaBroadcast MediaAdvertisingArt & DesignFashionJournalism & Mass CommunicationMedia & English Literature, Media & English Language

Technical production crew – cameraman, editor, sound specialist, lighting specialist, screenplay/script writer, special effects etc)Film & Television criticRadioNewspapersInternet: Digital & Interactive MediaMagazinesVideo game design & developmentJournalismPhotographyPublishingCorporate Development Media & Music

Important considerations

Time consuming subject: Filming/ using photo-editing software lunchtimes/after-school or evenings/weekends

Needs to fit in with other GCSE choices

Must be a team player: a lot of group work

Useful ( but not essential) to have access to a computer, editing software (GIMP is a free Photoshop style program), a USB stick/hard drive to store your work safely

Some people say it’s easy, others wouldn’t – 40% of your mark is a challenging written exam

Unit B321: The Individual Media Studies Portfolio This is a controlled assessment unit, 25–30

hours, internally assessed and externally moderated. 120 marks, 30% of the total GCSE marks

Candidates produce an individual portfolio containing a comparative analytical assignment, a production exercise and a planning and evaluative commentary. The comparative analytical assignment is based on at least two media texts from a selection of set topics produced by OCR

Unit B323: Textual Analysis and Media Studies Topic (Moving Image) 40% of the total GCSE1hour 45 minutes written paper 80 marks

This is an examined unit where candidates in Section A analyse and respond to an unseen moving image extract.

In Section B, candidates answer questions based on Institution and Audience through the study of Television Comedy.

Unit B324: Production Portfolio in Media Studies This is a controlled assessment unit, 25-30

hours, internally assessed and externally moderated. 120 marks, 30% of the total GCSE marks

Candidates can either work individually or in groups to produce a major practical production from a selection of set briefs. Within this, each individual produces their own evidence of research and planning alongside an individual evaluation of their finished product

Class Blog

Using Blogger to create a coursework blog of your own and to access homework and lesson notes from your teacher’s blog

Example of how a blog looks: http://lcmedia2.blogspot.co.uk

Institution

This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title.

RepresentationThe way real life is presented on television, on the radio, in newspapers and magazines is known as Representation.Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping.Places, gender, social class can also be represented.

Audience

People who listen, watch, read or use media texts are called the audience.

Audiences are grouped together by gender, age, how much money they earn and what they like.

Institutions work hard to make their media texts appeal to the right audience.

TV Codes and Conventions

Television uses these codes and conventions.

Moving Image – camera shots, camera movements

Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it

(film, drama, news programme) Narrative – what happens in the programme

Code and Conventions

Each media text uses different codes and conventions which the audience learn to recognise and understand.

Media students know what those codes and conventions are.

Media students are able to talk about Language (codes and conventions) to help them analyse any media text.

Plenary – twitter square

1) 1 thing you learned from today’s presentation 2) 1 reason why you want to take media

# to write down a key phrase from today’s presentation at the end (positive or negative) i.e. #ilovemakingfilms #editingisnotmyfav

Tools to analyse Media texts= The Four Key Concepts Language Institution Audience Representation

MEMORY JOG – people say the media is full of lies and its true there are many tricks to get the audience’s attention.

LIAR This should help you.

Language

What type of media is this?

How do you know?

Language

What kind of media is this?

How do you know?

Language = Codes and Conventions Media texts follow the same rules

depending on what kind of media platform they use.

Magazines follow the rules of Print. Layout Colour Image Text

These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.

Task

In pairs, look at the media text and talk about Language and Audience.

1.What type of media is it?2.What kind of media language does it

use?3.Who is the audience and how do you

know it would appeal to that group of people?