Introduction to MART Development Team

8/8/2019 Introduction to MART Development Team

1/12

Introduction to MART Development TeamIndias Leading Rural Consultancy


2/12

MART

Established in 1993 MART has emergedas Indias leading Rural Consultancy

Firm

Follows philosophy of Social Heart &

Business Mind to offer marketing

solutions Working both in Corporate and Social

sectors

Team of 50 professionals having all

India presence offices in

Bhubaneswar and Kolkata Have provided expertise in Nepal,

Afghanistan, Mozambique and

Bangladesh.

NGO

Corporate

Government

Fourth

Sector

OrganizationBusine

ss

Mind

S

ocial

Mind

Business

Heart

Social

Heart


3/12

ResearchDiagnosis of Business Problem through user centric methods

- value chain, opportunity sensing, KAP , product market

Strategy

Developing Strategy for Effective Decision Making

Piloting

Demonstration of strategy through incubation in contained geography

Scale Up

Strategic implementation in large geography evolving sustainable

business models

Training

Rural Sensitisation, Capacity building and Handholding

Our Services


4/12

HealthcareFood &

Agribusiness

TelecomBanking &Finance

Livelihoods &Market Access

FMCG &Durables

Sector of Work


5/12

Our Journey

1989Gramshree mela

1995National Study on Haats (weekly market) and Melas

1998 Creation of MARTs 3M livelihoods promotion model

2000Co-created Project Shakti with HUL

2003National Study on Rural Insurance

2005The Rural Marketing Book 2005ICT in Bangladesh

2006Status of Rural ICT in India, Microsoft India

2007Livelihood Management Agency, KUSP, A DFID funded project

2007Creation of Collective marketing model

2008Cannes Festival

2009Introduce Rural Marketing in Bangladesh

2009 - Pradeep Kashyap as President RMAI

2010Pioneered the Inclusive Marketing Approach


6/12

InnovativeCo- Creation

INCLUSIVE MARKETING

Marginalized

SustainableIncomes

Partnerships

Inclusive Marketing

Inclusive Marketing is an

approach that looks at themarginalized not only BOP

consumers but also asproducers/ suppliers. Thisapproach uses innovative

co-creation andappropriate partnershipsoffering promise to add

economic value to goodsand services contributed

by the marginalized. It

therefore impacts povertypositively by improving thequality of life of the

marginalized.


7/12

Large Scale BDS Facilitation by MART

BDS Intervention Impact People BenefitedGramShree Exhibitions for sale of

rural products in cities since 1989

300 exhibitions,

sale Rs.500 mn

1,00,000 producers

3M Model (Micro Finance, Micro

Market, Micro Planning) for

livelihoods promotion

CB and SED focus,

User manual in 3 languages

50,0 00 entrepreneurs

(NABARD, APRLP,

WORLP, MPDPIP...)

Haat (weekly market) promotion in

AP & MP

20 new haats started 75,000 buyers

4,000 entrprreneurs

Collective marketing of agri and

forest produce

Increase income and village

level marketing systems

7,500 householders in

500 villages

Rural Super Bazaars under APRLP and

DPIP MP

10 shops started by MACS 10,000 SHG members

Capacity Building of INGO, Bilateral

Projects, NGOs, Govt. staff etc.

Capacity on Market led

approach

Over 5000

professionals


8/12

Collective Marketing

An Initiative by MART impactinglives of 7500 tribal families in Orissa


9/12

10 15 %

5 -10%

5%

5%

Marketable surplus clustersidentified

Collectivization to achieveeconomies of scale

Drying, cleaning, sortingpackaging to add value

Direct linkages with bigger towntraders

Linkages with organised privatecompanies in cities

AdditionalPrice

Realization

Secondary Community InstitutionParticulars Impact

States Orissa and Jharkhand

Districts 10

No of Villages 500

No of SHG

members

7500

Turn over

(USD)

1.5 million

Products Tamarind, Mahua,Char, Niger, Lac,

Vegetables, Cow pea,

Cashew, MinOr

millets, Cotton etc.

The Model and Impact


10/12

Our Social Sector Clients
http://www.alertnet.org/redir/mem_out_aaindia/http:/actionaidindia.orghttp://www.oxfam.org.uk/http://www.dfid.gov.uk/


11/12

Our Corporate Sector Clients


12/12

Thank You!

Introduction to MART Development Team

Documents