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Introductio n to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009
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Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Jan 29, 2016

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Page 1: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Introduction to Marketing

TLC

By Mrs. Rees

Elk Ridge Middle School

©2009

Page 2: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

The Four P’s of Marketing

ProductPricePromotionPlace

Page 3: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Product

What are it’s marketable characteristics Who is your target market?

Definition: What you are selling.

Page 4: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Target Market

How narrow or wide is your target?

Definition: Who you are selling to.

Page 5: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Who is the Target Market?

Page 6: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Who are these ads targeting?

Page 7: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Price Definition: How much the consumer is charged.

What happens if you charge too much? Too little?

How do you determine value? Production Cost – cost of making the item Selling Price – amount you are charging the customer Profit – amount you are making after subtracting the production

cost from the selling price.

Page 8: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Promotion Definition: Ways to attract interest in the

product. How will you make your product

memorable? How will you package and advertise your

product?

Page 9: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Slogans

“We can do that.” “A rainbow of flavor.” “The nighttime, sniffling,

sneezing, coughing, aching, stuffy head, fever, sleep better to feel better medicine.”

“They’re magically delicious.” “Get more.” “I’m lovin’ it…” “Challenge Everything” “Don’t bother me, I’m eating.” “You can do it. We can help.”

Definition: A phrase used to remind the consumer of the product.

Page 10: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

LogosDefinition: A picture or symbol that represents the product or company being advertised.

Page 11: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Jingles

Mr. Clean Mazda Taco Bell Little Caesars Clapper Chia Pet Meow Mix Rice Crispies Budweiser Folgers Oscar Meyer

Definition: Catchy short songs used to remind the consumer of the product.

Page 12: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

Place Definition: Where the product is sold.

CountriesCitiesStoresLocation within store

Page 13: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

What’s wrong with these ads?

Page 14: Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.

The End