Introduction to Marketing: Marketing (HSEB 10+2) (Lecture 1.1)

1

Review Lecture 0.1 Assignment 3: Marketing for you in 10 words!

Course Objectives, Evaluations and Examination Reviews

1.1 Introduction to MarketingKAUSHAL RAJ SAPKOTA

FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL

3

4

5

Myths of Marketing Marketing is just creativity, data doesn’t matter!

‘First mover always wins’

Advertising and marketing are the same

Marketing is based on rules

Sales people are not the part of the marketing process Development of Marketing Strategy

A grand marketing plan means success in sales.

6

Marketing

Marketing is the process of researching into and identifying consumer needs, and applying appropriate

Price, Product, Place and Promotion strategies to satisfy those needs profitably.

(Integrated Marketing Mix)

7

Getting the mix right

8

End of the lecture Assignment 4:

Marketing in 25 words and phrases!

Thought for the day:

 “The consumer is not a moron; she is your wife.” – David Ogilvy