Introduction to Marketing

INTRODUCTION TO MARKETING

CONTENTS

DEFINITION OF MARKET MEANING OF MARKETING DEFINITION OF MARKETING NATURE OF MARKETING DEFINITION OF MARKETING MANAGEMENT APPROACHES TO THE STUDY OF MARKETING DIFFERENCE BETWEEN MAKETING AND

SELLING BRANDING,PRICING,SALES

PROMOTION,PACKING &PACKAGING. MARKETING MANAGEMENT CONCEPTS MARKETING FUNCTIONS

DEFENITION OF MARKETAccording to ‘‘Philip koplar’’ –”A market is an

area for potential exchange”.

According to ‘American Marketing Association’ –”A market is an aggregated demand of the potential buyer for product of service.

Meaning of Marketing

Marketing is a process discovering and transmitting consumer needs and wants into product and service specification , creating demand for this products and service and then intrude expanding this demand

According to AMA ‘‘ Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer’’.

According to Duddy and Reizan ‘‘ Marketing is the economic process by which goods and services are exchanged and their values determined in terms of money prices.’’

Definition of Marketing

NATURE OF MARKETING

Marketing is consumer-oriented process Market starts and ends with the

customer(C2C) Marketing is the guiding element of business Marketing is a system Marketing is a goal-oriented process Marketing is a process of exchange Marketing is a process

According to AMA ‘‘Marketing Management is the process of planning and executing the conception , pricing , promotion and distribution of goods , services and ideas to create exchange with target groups that satisfy customers and organisation objectives.”

According to Philip Koplar ‘‘Marketing Management is the analysis , planning , implementation and control of program design to built , to create and maintain beneficial exchange and relationship with target market for the purpose of achieving organisational objective.”

Definition of Marketing Management

Commodity ApproachFunctional Approach Institutional ApproachManagerial or Decision ApproachSystem approaches

APPROACHES TO THE STUDY OF MARKETING

DIFFERENCE BETWEEN SELLING AND MARKETING

MARKETING SELLING1. Focuses on customer

needs.2. Being before production.3. Continuous after sales.4. Profits through consumer

satisfaction.5. Let the seller the aware.6. Long term perspective. 7. Consumer first than

product .

1. Focuses on sellers need.2. Being after production.3. Comes to an end with

sales.4. Profit through sales

volume.5. let the buyer be aware.6. Short term perspective.7. Product first then

consumers.

• Production Concept• Product Concept• Selling Concept• Marketing Concept• Social Marketing Concept

MARKETING MANAGEMENT CONCEPTS

The 8 Marketing Functions

BuyingSellingTransportingStoringStandardisation And GradingFinancingRisk TakingMarket Information

BRANDING PRICING SALES PROMATION PACKING AND PACKAGING

THANK YOU FRIENDS