An Introduction to LinkedIn Media Alex Charraudeau – Media Solutions Consultant Amsterdam September 2013 Last update: January 8, 2013
Introduction to LinkedIn media - From LinkedIn Amsterdam #Staffing event
Jan 13, 2015
Evolution of Recruitment Marketing
Introduction to Social Media
How People Use LinkedIn
Where do you fit in?
Introduction to Social Media
How People Use LinkedIn
Where do you fit in?
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An Introduction to LinkedIn MediaAlex Charraudeau – Media Solutions ConsultantAmsterdam September 2013
Last update: January 8, 2013
UED BRAND & MARKETING 2
Alex Charraudeau
Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email
marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn
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Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fit in?
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Times are changing
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“The best recruiters act like marketers…”
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Fish where the fish are
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Know what they want
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Bring them in…
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How do people use LinkedIn?
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Bring them in…
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Bring them in…
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Bring them in…
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Bring them in…
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Bring them in…
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How does it compare to other places?
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Passive applicants?
Where are you today?
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Staffing companies are shifting to more efficient strategies
CRM/ ATS reliance, Reactive
Sourcing excellence, team-wide pipelining
Internal and external talent engagement
Post-and-pray Targeted engagementEngage everywhere,
including mobile
Employees as niche brand ambassadors
Success metrics
World class marketing of brand
Talent data guides business strategyDeveloping
Foundational
Strategic
Early emphasis on passive talent/ Biz Dev
Job board and social recruiting
Defined Unique Selling Proposition
Traditional
Segment-specific campaigns
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Staffing companies are becoming more strategic
Reactive:Labor-intensive
Applicant quantity focusReq to req process
Developing
Foundational
Strategic
Traditional
Strategic:Efficient
Quality of placement focus Proactive pipeline-based process
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How can you plan for success?
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Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Establish the business objectives
3. Research your audience and think of a strategy
4. Create tactics for each channel
5. Analyse, measure, iterate, analyse, measure, iterate
UED BRAND & MARKETING
Alex Charraudeau
Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing,
email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn
ABC
(Always be connecting)LinkedIn
Google+28
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