Introduction to Landscape Labeling John Recha 24 September 2013 Mbeya, Tanzania
Dec 16, 2014
Introduction to Landscape Labeling
John Recha24 September 2013Mbeya, Tanzania
What is landscape labeling?
A new marketing mechanism that can provide financial incentives to producers for practicing agriculture, fishing or forestry in ways that help to sustain biodiversity and ecosystem services while improving livelihood security.
A landscape label can encourage consumers who share these values to participate through their purchases and payments in management strategies that help promote a healthy landscape.
Opportunities with landscape labeling●Captures market values for existing social
and ecological assets in the landscape
●Scale up agroecological farming practices to benefit biodiversity conservation and local livelihoods
Opportunities with landscape labeling●Incentive for collaborative production and
marketing
●Incentive to define and mainstream best practices and standards
●Access new regional and export markets
What do we need to learn, discover and develop for landscape labeling to be
effective in Mbeya?