Introduction to innovation programme

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INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION

INNOVATION PROGRAMME

WELCOME

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Housekeeping

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About Us

• About

– Warwick

– WMG

– SMEs

– Me

Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,

BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml

European Space Agency http://smeprojects.esa.int

MARK SWIFT

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Purpose of the day

• Launch Innovation Programme cohort #3• Raise awareness of new technology, methods, tools• Stimulate demand for innovation:

– UK Government recognises that it needs to be created andencouraged…

• Escape confines of restrictions and barriers and look for newopportunities

• Understand what we can do for you1. Intensive day two programme2. Identifying future projects

• Rallying Call for projects…

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Agenda

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What is IIPSI?

International Institute for Product and Service Innovation

• Purpose– Help understand customers and users better and emotional response;

– Prototype new products for example using Additive LayerManufacturing;

– Use digital (Internet) to launch as well as develop market ready productsand services

• IIPSI must have IMPACT– Business growth

• Fully funded until end of June 2015 (initially)

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Product and Service Innovation

Digital

PeopleProduct

IIPSI

New Productopportunities

New Digital deliveryplatforms

Digital industry approach toproduct innovation

Design for User Experienceand testing marketresponse

Design for User Experience / testing market response

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What's the structure of iIP

Feasibility studies, proof of market, proof ofconcept, assistance with funding applications

Intensive company projects - prototyping,identifying markets, internships

Marketleading

products &services

Expansionthrough R&D

Awareness briefing, case studies,demonstrationsRaising

Awareness

TODAY

In-depth workshops, advanced technicaldemonstrators, hands on…

Embeddingcapability

DAYTWO

30+places

peryear

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Why do you matter to us?

1. Ability to be flexible and innovative

2. Ability to create jobs and reduceunemployment

3. Significant size of the sector (99.8% of UKfirms and just under 50 per cent of jobs)

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Common Challenges?

We are beginning tosaturate our existing

markets…

We have a great ideabut don’t have the

resources to developit…

Where do we get newideas from?

How do Iprototype a new

product?

How do weaccess new

knowledge andtechnology?

What do the nextgeneration products,materials or services

look like?

How do I gauge marketreaction?

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Alternative applications & perspectives

“If I’d asked my customers what they wanted, they’d have said afaster horse.” Henry Ford?

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Summary

• Rallying call to get involved 30 spaces per year• Impartial view, confidential environment• Unique, high profile facility for the region• Range of SME services• Think about priorities (Day 2)• No such thing as a free lunch!

– Short forms

– Baseline monitoring

• Feedback and Evaluation

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NPD Journey

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Idea to Innovation

• Best Idea - current thinking doesn’t have tobe perfect

• Innovation is the result• The process is creativity• To make this happen takes courage• Pressures within business inhibit – IIPSI is an

opportunity to escape confines of restrictions andbarriers and look at new opportunities

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The Programme

• Creating

• Building

• Learning

• Solving

• Grow your business; product or service

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Product & Service Lifecycle support

Development & Introduction Growth Maturity Decline

Sale

san

dp

rofi

t

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Where’s your focus?

• Get into small groups (3-4) and talk about;“What’s the one thing you’re taking fromtoday and where is your future focus?”

– People (Experience Led)

– Product (Polymer)

– Digital

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Next Steps

1. Talk to us about a specific projects that willhave economic impact on your business

2. Choose your Day 2 sessions to help growyour business or develop a product / service

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PeopleCarolyn Parkinson

ProductDr Ben Wood

DigitalDr Xiao Ma

Experience Led Innovation

toolkitDigital Prototyping Smarter Social Media

Digital User Experience Visualising your Product Facebook

Designing for User

Experience

Adding functionality to yourproduct

Twitter

Design for EmotionLow Volume Manufacture

LinkedIn

Day Two Structure

• Practical• In-depth• Hands on• Advanced technical demonstrators• Access to academics and researchers

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Questions

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Innovation Programme Next Steps…..

• 16th May: New Product DevelopmentDiscovery

• 22nd May: People Centred Innovation

Other dates coming soon…..

Get the dates in your diary and sign up at

http://wmgsme.eventbrite.com/

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Lets get started

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Project Enquiry + Information

First Floor (HERE)

1530-1600Close optional 5 minute intensive

clinics (one to ones)