INTRODUCTION TO HUMAN RESOURCE MANAGEMENT
Human Resource Management and Human Resource Development
Definition:
HRM is the process of managing people in organizations in a
structured and thorough manner. This covers the fields of staffing
(hiring people), retention of people, pay and perks setting and
management, performance management, change management and taking
care of exits from the company to round off the activities. This is
the traditional definition of HRM which leads some experts to
define it as a modern version of the Personnel Management function
that was used earlier.We have chosen the term art and science as
HRM is both the art of managing people by recourse to creative and
innovative approaches; it is a science as well because of the
precision and rigorous application of theory that is required.Human
Resource Development (HRD) means to develop available manpower
through suitable methods such as training, promotions, transfers
and opportunities for career development. HRD programs create a
team of well-trained, efficient and capable managers and
subordinates. Such team constitutes an important asset of an
enterprise. One organisation is different from another mainly
because of the people (employees) working there in. According to
Peter F. Drucker, "The prosperity, if not the survival of any
business depends on the performance of its managers of tomorrow."
The human resource should be nurtured and used for the benefit of
the organisation.Uses of Human Resource Management in an
organization:Human Resource Management (HRM) is the function within
an organization that focuses on recruitment of, management of, and
providing direction for the people who work in the organization. It
can also be performed by line managers.Human Resource Management is
the organizational function that deals with issues related to
people such as compensation, hiring, performance management,
organization development, safety, wellness, benefits, employee
motivation, communication, administration, and training.HRM is also
a strategic and comprehensive approach to managing people and the
workplace culture and environment. Effective HRM enables employees
to contribute effectively and productively to the overall company
direction and the accomplishment of the organization's goals and
objectives.Human Resource Management is moving away from
traditional personnel, administration, and transactional roles,
which are increasingly outsourced. HRM is now expected to add value
to the strategic utilization of employees and that employee
programs impact the business in measurable ways. The new role of
HRM involves strategic direction and HRM metrics and measurements
to demonstrate value.The Human Resource Management (HRM) function
includes a variety of activities, and key among them is
responsibility for human resources -- for deciding what staffing
needs you have and whether to use independent contractors or hire
employees to fill these needs, recruiting and training the best
employees, ensuring they are high performers, dealing with
performance issues, and ensuring your personnel and management
practices conform to various regulations. Activities also include
managing your approach to employee benefits and compensation,
employee records and personnel policies. Usually small businesses
(for-profit or nonprofit) have to carry out these activities
themselves because they can't yet afford part- or full-time help.
However, they should always ensure that employees have -- and are
aware of -- personnel policies which conform to current
regulations. These policies are often in the form of employee
manuals, which all employees have.HRM is widening with every
passing day. It covers but is not limited to HR planning, hiring
(recruitment and selection), training and development, payroll
management, rewards and recognitions, Industrial relations,
grievance handling, legal procedures etc. In other words, we can
say that its about developing and managing harmonious relationships
at workplace and striking a balance between organizational goals
and individual goals.
Advantages / Importance of HR:Meeting manpower needs: Every
Organisation needs adequate and properly qualified staff for the
conduct of regular business activities. Imaginative HRP is needed
in order to meet the growing and changing human resource needs of
an organisation.Replacement of manpower: The existing manpower in
an Organisation is affected due to various reasons such as
retirement and removal of employees and labour turnover. HRP is
needed to estimate the shortfall in the manpower requirement and
also for making suitable arrangements for the recruitment and
appointment of new staff.Meeting growing manpower needs: The
expansion or modernisation programme may be undertaken by the
enterprise. Manpower planning is needed in order to forecast and
meet additional manpower requirement due to expansion and growth
needs through recruitment and suitable training programs.Meeting
challenges of technological environment: HRP is helpful in
effective use of technological progress. To meet the challenge of
new technology existing employees need to be retrained and new
employees may be recruited.Coping with change: HRP enables an
enterprise to cope with changes in competitive forces, markets,
products, and technology and government regulations. Such changes
generate changes in job content, skill, number and type of
personals.Increasing investment in HR: An employee who picks up
skills and abilities becomes a valuable resource because an
organisation makes investments in its manpower either through
direct training or job assignments.Adjusting manpower requirements:
A situation may develop in; an organisation when there will be
surplus staff in one department and shortage of staff in some other
department. Transfers and promotions are made for meeting such
situations.Recruitment and selection of employees: HRP suggests the
type of manpower required in an organisation with necessary
details. This facilitates recruitment and selection of suitable
personnel for jobs in the Organisation. Introduction of appropriate
selection tests and procedures is also possible as per the manpower
requirements.Placement of manpower: HRP is needed as it facilitates
placement of newly selected persons in different departments as per
the qualifications and also as per the need of different
departments. Surplus or shortage of manpower is avoided and this
ensures optimum utilization of available manpower.Training of
manpower: HRP is helpful in selection and training activities. It
ensures that adequate numbers of persons are trained to fill up the
future vacancies in the Organisation.
HR TOPICS - FUNCTIONS
Recruitment and Selection Process
Complete Recruitment life cycleLevels of CompaniesTechnologies
and DomineerPortal ExplanationExplanation of Job Description and
Analyzing of RequirementSourcing of Profiles from PortalsScreening
of profiles as per the requirementCalling the CandidatesFormatting
of profiles and Trackers PreparationMaintenance of DatabaseTraining
and DevelopmentConcept of Training and DevelopmentTraining Needs
Identification ProcessDesigning Annual Training PlansTraining
ExecutionDesigning Employee Development InitiativesDesigning
Supervisory Development ProgramsDesigning Management Development
ProgramsWhat is Training ROI and how to CalculateIntroduction to
Best Trainer Skills, Knowledge and AbilitiesInduction and
OrientationHow to Design Induction Programs and ExecutionHow to
Design on the Job Training Programs and MonitoringHow to evaluate
effectiveness of Induction and on the Job Training
ProgramsProbation Confirmation and HR RoleTeam Management
SkillsUnderstanding What is a TeamUnderstanding Team Development
StagesWhat is your Team Membership OrientationHow to improve your
effectiveness as Team MemberWhat is Team LeadershipUnderstanding my
Orientation
Human Resource (or personnel) management, in the sense of
getting things done through people, is an essential part of every
managers responsibility, but many organizations find it
advantageous to establish a specialist division to provide an
expert service dedicated to ensuring that the human resource
function is performed efficiently.
People are our most valuable asset is a clich, which no member
of any senior management team would disagree with. Yet, the reality
for many organizations are that their people remain under valued,
under trained and under utilized.
The market place for talented, skilled people is competitive and
expensive. Taking on new staff can be disruptive to existing
employees. Also, it takes time to develop cultural awareness,
product / process / organization knowledge and experience for new
staff members.
FUNCTIONS OF HUMAN RESOURCE MANAGEMENT
Following are the various functions of Human Resource Management
that are essential for the effective functioning of the
organization:
1. Recruitment
2. Selection
3. Induction
4. Performance Appraisal
5. Training & Development
Recruitment
The process of recruitment begins after manpower requirements
are determined in terms of quality through job analysis and
quantity through forecasting and planning.
Selection
The selection is the process of ascertaining whether or not
candidates possess the requisite qualifications, training and
experience required.
Induction
a) Induction is the technique by which a new employee is
rehabilitated into the changed surroundings and introduced to the
practices, policies and purposes of the organization.
WHAT IS PERFORMANCE APPRAISAL?
Performance Appraisal is defined as the process of assessing the
performance and progress of an employee or a group of employees on
a given job and his / their potential for future development. It
consists of all formal procedures used in working organizations and
potential of employees. According to Flippo, Performance Appraisal
is the systematic, periodic and an important rating of an employees
excellence in matters pertaining to his present job and his
potential for a better job.
CHARACTERISTICS
1. Performance Appraisal is a process.
2. It is the systematic examination of the strengths and
weakness of an employee in terms of his job.
3. It is scientific and objective study. Formal procedures are
used in the study.
4. It is an ongoing and continuous process wherein the
evaluations are arranged periodically according to a definite
plan.
5. The main purpose of Performance Appraisal is to secure
information necessary for making objective and correct decision an
employee.
PROCESS
The process of performance appraisal:
1. Establishing performance standards
2. Communicating the Standards
3. Measuring Performance
4. Comparing the actual with the standards
5. Discussing the appraisal
6.Taking Corrective Action
LIMITATIONS
1. Errors in Rating
2. Lack of reliability
3. Negative approach
4. Multiple objectives
5. Lack of knowledge
Purposes of performance appraisalAppraisal of the performance of
the employees is carried out for two major purposes, namely,
administrative purpose and self improvement and self development of
employees and is shown in Fig. 3.1.
Promotion and placement of employees
One of the major administrative purposes of performance
appraisal is to promote the employees taking into account of their
competence and performance over certain period of service. Quality
and quantum of work performed serves as the basis for promotion in
cases when promotions are giving by merits. Appraisal system
identifies whether the employee can be assigned higher positions in
the organization. The promotion on the basis of appraisal is in the
interest of both the management an employee. Performance appraisal
is useful for posting the right candidate within the organization.
The performance appraisal is not useful for the initial placement
but is useful for the subsequent placements.
Transfers and demotionsIn organization, certain personnel
actions, namely, transfer, demotions, disciplinary actions and
discharges are required to be taken by the management. Such actions
need to be taken in a fair and impartial manner. The performance
appraisal reports can be used for taking final decisions on such
activities. The suitable employee can be identified for new
assignments or deputation by evaluating the performance
appraisal.
Wages and salary paymentWage or salary payment is normally
linked with performance appraisal. Wage increase is based on the
performance appraisal reports. Better performance in the managerial
level is normally rewarded by additional salary payment. For
judging the performance of executives, periodical appraisal is
essential. It is also useful for allocating rewards to deserving
employees.
Training and manpower developmentPerformance appraisal is useful
for validating the selection for specialized training and
development programmes. Appraisal helps to identify the skills and
competences and also the weakness in the employee. The appraisal
enables management to identify the areas of training programme to
be organized in future. The need for executive training for
managers in the new placements is organized after evaluation of
performance appraisal. The appraisal helps to identify requirement
of in-house or institutional training. Performance appraisal is a
useful tool of evaluating training and development needs of the
organization.
Personnel researchPerformance appraisal serves as a feedback to
management in the area of personnel research. The human capital in
the organization can be measured and forecasted based on the
appraisal. The manpower replacement procedure can be initiated for
the retiring personnel in the organization. The appraisal is one of
the components used for the manpower demand forecast. The valuable
information in the appraisal can be used to measure motivation and
satisfaction in employees.
Favorable impact on employeesThe performance appraisal creates a
favourable impact on employees. The appraisal is a tool for
identifying talented persons, promotions, training and salary
fixation. The employees will be motivated to score high in the
appraisal system for receiving incentives or better placement. The,
appraisal will help to take a meaningful decision in transfer and
promotions. In brief, performance appraisal gives favourable impact
on employees. Performance appraisal improves the morale and offers
opportunities of career development.
Miscellaneous administrative purposes of appraisalThe
miscellaneous administrative purposes are (i) to confirm the
service probationary of the employees after the completion of
probationary period successfully, (ii) to improve communication and
cooperation between superior and subordinates and (iii) to
determine whether HR programmes, namely, selection, training and
transfers are effective or not.
Self improvement of employeesIn addition to administrative
purpose, performance appraisal facilitates self improvement and
development of employee. Appraisal suggests the weakness and
shortcomings of the employee. It serves as feed back to the
employee. Appraisal is followed by discussion between the rater and
employee in a spirit of cooperation and mutual understanding.
Counseling of employees for improving their performance is
conducted by post appraisal interviews. Performance appraisal is
important and useful for the organization to achieve long term
goals. Performance appraisal helps to improve, grow and develop for
higher positions in the organization.Approaches of Performance
appraisalThere are two approaches in performance appraisal, namely,
informal approach and systematic approach. Informal approach is
conducted whenever the supervisor feels it is necessary. The
day-to-day working relationship between a manager and employee
offers an opportunity for the judgment of employee performance. The
judgment of informal approach is communicated on job or on coffee
time conversation. Frequent internal feedback to employees can
avoid surprises when the formal evaluation is
communicated.Systematic appraisal is used when the contact between
the manager and the employee is formal and system is in place to
report managerial impressions and observations on employee
performance. Its aim is to support administrative and developmental
decisions.Timing of appraisalA regular time interval is a feature
of systematic appraisals that distinguishes them from informal
appraisals. The appraisals are conducted once or twice in an year.
The companies in high technology or software field conduct
appraisal in every six months so that the employees are promoted
more frequently. This results in reduction in turnover of
employees. In Apollo, the appraisal is conducted in every
year.Objectives of performance appraisalTo review the performance
of the employees over a period of timeTo judge the gap between
actual and desired performanceTo help the management in exercising
organizational control.Helps to strengthen the relationship and
communication between superior and subordinatesTo diagnose the
strengths and weakness of the individuals so as to identify the
training and development needs in the futureTo provide feedback to
the employees regarding their past performanceProvide information
to assist in the other personal decisions in the
orgnaisation.Provide information to assist in other personal
decisions in the organizations.To provide clarity of expectations
and responsibilities of the functions to be performed by
employeesTo judge the effectiveness of the human resource
functions, namely, recruitment, selection, training and
development.To reduce the grievances of the employeesTo calibrate,
refine and reward the performance of the employee.To focus the
progress in performance of employees.
Performance Appraisal for different workgroupsWorkforce
alignment empowers managers and employees by creating ownership and
commitment in the organisation's success by aligning goals and
development to overall strategy and objectives. Furthermore,
organisations taking a competence-based Performance Appraisal
approach achieve better business results, get more engaged
employees and increased retention.
Performance Appraisal permits to build, streamline, and deliver
strategic initiatives across recruiting, on-boarding, performance
appraisals, competence assessments, learning and development,
succession planning and more.Goal alignment & Performance
AppraisalFeedback and recognitionDevelopment planningReports and
AnalyticsFlexible forms
Goal management functionality shows each employee how their
individual performance goals align and support the organisation's
strategy. By setting SMART goals (Specific Measurable Achievable
Realistic Timely) and activities to achieve these, managers and
employees get a practical and concrete tool to ensure they are on
the right course.Performance Appraisal simplifies and streamlines
the entire employee performance evaluation and can be used
standalone or integrated with any of the other modules to deliver a
complete cloud-based, performance driven human capital management
solution.
HR professionals: Get the most convenient and cost-effective way
to conduct performance evaluations, align and track goals, track
employee profiles, develop critical competence and more. Now, HR
can play a strategic role in helping the organisation build a
world-class workforce that is aligned and delivering on the
business strategy.
Management: Get a single system that keeps the organisation
aligned. They can see how employee goals are aligned with those of
the organisation, know where performance gaps exist and how they're
being addressed, and ensure the organisation has the skills it
needs to succeed.
Managers: Get a convenient and powerful tool for aligning and
tracking goals, managing employee performance, providing meaningful
feedback and coaching, and supporting employee development.
Employees: Get their own personalized page where they can access
their appraisals, goals, development plans and more, in just a few
clicks. Employees feel more connected and engaged because they know
what's expected of them and can see how they're helping the
organisation succeed.
METHODS OF PERFORMANCE APPRAISAL
The foregoing list of major program pitfalls represents a
formidable challenge, even considering the available battery of
appraisal techniques. But attempting to avoid these pitfalls by
doing away with appraisals themselves is like trying to solve the
problems of life by committing suicide. The more logical task is to
identify those appraisal practices that are (a) most likely to
achieve a particular objective and (b) least vulnerable to the
obstacles already discussed.
Before relating the specific techniques to the goals of
performance appraisal stated at the outset of the article, I shall
briefly review each, taking them more or less in an order of
increasing complexity.
The best-known techniques will be treated most briefly.
Essay appraisal
In its simplest form, this technique asks the rater to write a
paragraph or more covering an individual's strengths, weaknesses,
potential, and so on. In most selection situations, particularly
those involving professional, sales, or managerial positions, essay
appraisals from former employers, teachers, or associates carry
significant weight.
.
GRAPHIC RATING SCALEThis technique may not yield the depth of an
essay appraisal, but it is more consistent and reliable. Typically,
a graphic scale assesses a person on the quality and quantity of
his work (is he outstanding, above average, average, or
unsatisfactory?) and on a variety of other factors that vary with
the job but usually include personal traits like reliability and
cooperation. It may also include specific performance items like
oral and written communication.
FIELD REVIEWThe field review is one of several techniques for
doing this. A member of the personnel or central administrative
staff meets with small groups of raters from each supervisory unit
and goes over each employee's rating with them to (a) identify
areas of inter-rater disagreement, (b) help the group arrive at a
consensus, and (c) determine that each rater conceives the
standards similarly. .
FORCED-CHOICE RATINGLike the field review, this technique was
developed to reduce bias and establish objective standards of
comparison between individuals, but it does not involve the
intervention of a third party.
MANAGEMENT BY OBJECTIVESTo avoid, or to deal with, the feeling
that they are being judged by unfairly high standards, employees in
some organizations are being asked to set - or help set - their own
performance goals. Within the past five or six years, MBO has
become something of a fad and is so familiar to most managers that
I will not dwell on it here.
RANKING METHODSFor comparative purposes, particularly when it is
necessary to compare people who work for different supervisors,
individual statements, ratings, or appraisal forms are not
particularly useful. Instead, it is necessary to recognize that
comparisons involve an overall subjective judgment to which a host
of additional facts and impressions must somehow be added. There is
no single form or way to do this.
The best approach appears to be a ranking technique involving
pooled judgment.
The two most effective methods are alternation ranking and
paired comparison ranking.
1. Alternation ranking:
Ranking of employees from best to worst on a trait or traits is
another method for evaluating employees. Since it is usually easier
to distinguish between the worst and the best employees than to
rank them, an alternation ranking method is most popular. Here
subordinates to be rated are listed and the names of those not well
enough to rank are crossed. Then on a form as shown below, the
employee who is highest on the characteristic being measured and
the one who is the lowest are indicated. Then chose the next
highest and the next lowest, alternating between highest and lowest
until all the employees to be rated have been ranked.
2. Paired-comparison ranking:
This technique is probably just as accurate as alternation
ranking and might be more so. But with large numbers of employees
it becomes extremely time consuming and cumbersome.
Both ranking techniques, particularly when combined with
multiple rankings (i.e., when two or more people are asked to make
independent rankings of the same work group and their lists are
averaged), are among the best available for generating valid
order-of-merit rankings for salary administration purposes.
ASSESSMENT CENTERSSo far, we have been talking about assessing
past performance. What about the assessment of future performance
or potential? In any placement decision and even more so in
promotion decisions, some prediction of future performance is
necessary. How can this kind of prediction be made most validly and
most fairly?
360 DEGREE FEEDBACK
Many firms have expanded the idea of upward feedback into what
the call 360-degree feedback. The feedback is generally used for
training and development, rather than for pay increases.
Most 360 Degree Feedback system contains several common
features. Appropriate parties peers, supervisors, subordinates and
customers, for instance complete survey, questionnaires on an
individual. 360 degree feedback is also known as the multi-rater
feedback, whereby ratings are not given just by the next manager up
in the organizational hierarchy, but also by peers and
subordinates. Appropriates customer ratings are also included,
along with the element of self appraisal. Once gathered in, the
assessment from the various quarters are compared with one another
and the results communicated to the manager concerned.
Another technique that is useful for coaching purposes is, of
course, MBO. Like the critical incident method, it focuses on
actual behavior and actual results, which can be discussed
objectively and constructively, with little or no need for a
supervisor to "play God."
Advantages
Instead of assuming traits, the MBO method concentrates on
actual outcomes. If the employee meets or exceeds the set
objectives, then he or she has demonstrated an acceptable level of
job performance. Employees are judged according to real outcomes,
and not on their potential for success, or on someone's subjective
opinion of their abilities.
The guiding principle of the MBO approach is that direct results
can be observed easily. The MBO method recognizes the fact that it
is difficult to neatly dissect all the complex and varied elements
that go to make up employee performance.
MBO advocates claim that the performance of employees cannot be
broken up into so many constituent parts, but to put all the parts
together and the performance may be directly observed and
measured.Disadvantages
This approach can lead to unrealistic expectations about what
can and cannot be reasonably accomplished. Supervisors and
subordinates must have very good "reality checking" skills to use
MBO appraisal methods. They will need these skills during the
initial stage of objective setting, and for the purposes of
self-auditing and self-monitoring.
Variable objectives may cause employee confusion. It is also
possible that fluid objectives may be distorted to disguise or
justify failures in performance.
Benefits of Performance Appraisals
Measures an employees performance.Helps in clarifying, defining,
redefining priorities and objectives.Motivates the employee through
achievement and feedback.Facilitates assessment and agreement of
training needs.Helps in identification of personal strengths and
weaknesses.Plays an important role in Personal career and
succession planning.Clarifies team roles and facilitates team
building.Plays major role in organizational training needs
assessment and analysis.Improves understanding and relationship
between the employee and the reporting manager and also helps in
resolving confusions and misunderstandings.Plays an important tool
for communicating the organizations philosophies, values, aims,
strategies, priorities, etc among its employees.Helps in counseling
and feedback.Rating Errors in Performance Appraisals
Performance appraisals are subject to a wide variety of
inaccuracies and biases referred to as 'rating errors'. These
errors can seriously affect assessment results. Some of the most
common rating errors are: -
Leniency or severity: - Leniency or severity on the part of the
rater makes the assessment subjective. Subjective assessment
defeats the very purpose of performance appraisal. Ratings are
lenient for the following reasons:
a) The rater may feel that anyone under his or her jurisdiction
who is rated unfavorably will reflect poorly on his or her own
worthiness.
b) He/She may feel that a derogatory rating will be revealed to
the rate to detriment the relations between the rater and the
ratee.
c) He/She may rate leniently in order to win promotions for the
subordinates and therefore, indirectly increase his/her hold over
him.
Central tendency: - This occurs when employees are incorrectly
rated near the average or middle of the scale. The attitude of the
rater is to play safe. This safe playing attitude stems from
certain doubts and anxieties, which the raters have been assessing
the rates.
Halo error: - A halo error takes place when one aspect of an
individual's performance influences the evaluation of the entire
performance of the individual. The halo error occurs when an
employee who works late constantly might be rated high on
productivity and quality of output as well ax on motivation.
Similarly, an attractive or popular personality might be given a
high overall rating. Rating employees separately on each of the
performance measures and encouraging raters to guard against the
halo effect are the two ways to reduce the halo effect.
Rater effect: -This includes favoritism, stereotyping, and
hostility. Extensively high or low score are given only to certain
individuals or groups based on the rater's attitude towards them
and not on actual outcomes or behaviors; sex, age, race and
friendship biases are examples of this type of error.
Primacy and Regency effects: - The rater's rating is heavily
influenced either by behavior exhibited by the ratee during his
early stage of the review period (primacy) or by the outcomes, or
behavior exhibited by the ratee near the end of the review period
(regency). For example, if a salesperson captures an important
contract/sale just before the completion of the appraisal, the
timing of the incident may inflate his or her standing, even though
the overall performance of the sales person may not have been
encouraging. One way of guarding against such an error is to ask
the rater to consider the composite performance of the rate and not
to be influenced by one incident or an achievement.
Performance dimension order: - Two or more dimensions on a
performance instrument follow each other and both describe or
rotate to a similar quality. The rater rates the first dimensions
accurately and then rates the second dimension to the first because
of the proximity. If the dimensions had been arranged in a
significantly different order, the ratings might have been
different.
Spillover effect: - This refers lo allowing past performance
appraisal rating lo unjustifiably influence current ratings. Past
ratings, good or bad, result in similar rating for current period
although the demonstrated behavior docs not deserve the rating,
good or bad.
ROLES IN THE PERFORMANCE APPRAISAL PROCESS
a) Reporting Manager
Provide feedback to the reviewer / HOD on the employees
behavioral traits indicated in the PMS Policy Manual
Ensures that employee is aware of the normalization /
performance appraisal process
Address employee concerns / queries on performance rating, in
consultation with the reviewer
b) Reviewer (Reporting Managers Reporting Manager)
Discuss with the reporting managers on the behavioral traits of
all the employees for whom he / she is the reviewer
Where required, independently assess employees for the said
behavioral traits; such assessments might require collecting data
directly from other relevant employees
c) HOD (In some cases, a reviewer may not be a HOD)
Presents the proposed Performance Rating for every employee of
his / her function to the Normalization committee.
HOD also plays the role of a normalization committee member
Owns the performance rating of every employee in the
department
d) HR Head
Secretary to the normalization committee
Assists HODs / Reporting Managers in communicating the
performance rating of all the employees
e) Normalization Committee
Decides on the final bell curve for each function in the
respective Business Unit / Circle
Reviews the performance ratings proposed by the HODs,
specifically on the upward / downward shift in ratings, to ensure
an unbiased relative ranking of employees on overall performance,
and thus finalize the performance rating of each employee
PERFORMANCE RATING PROCESS
EXCEPTIONAL CONTRIBUTOR (EC)
Performs consistently and substantially above expectations in
all areas
Achieves a final score greater than or equal to 115%
Consistently delivers on stretch targets
Is proactive
Spots and anticipates problems, implements solutions
Sees and exploits opportunities
Delivers ahead of time
Sees the wider picture-impacts across business
Focuses on whats good for the business
Seen as role model by others
Recognized as exceptional by other functions as well
Motivates others to solve problems
Develops others
Provides open and honest feedback
Able to establish and lead cross-functional teams
SIGNIFICANT CONTRIBUTOR (SC)
Performs above expectations in all areas
Achieves final score between 100-114%
Versatile in his/ her area of operation
Develops creative solutions and require little / minimal
supervision
Sets examples for others
Take ownership of own development
Coaches others
Demonstrates business initiative
Is self motivated
Supportive team player
Leads own team very effectively
Demonstrate functional initiative
RECRUITMENT
According to Edwin Flippo, "Recruitment is the process of
searching for prospective employees and stimulating them to apply
for jobs in the Organisation."Recruitment is a continuous process
whereby the firm attempts to develop a pool of qualified applicants
for the future human resources needs even though specific vacancies
do not exist. Usually, the recruitment process starts when a manger
initiates an employee requisition for a specific vacancy or an
anticipated vacancy.It is the process to discover sources of
manpower to meet the requirement of staffing schedule and to employ
effective measures for attracting that manpower in adequate numbers
to facilitate effective selection of an efficient working
force.Recruitment of candidates is the function preceding the
selection, which helps create a pool of prospective employees for
the organisation so that the management can select the right
candidate for the right job from this pool. The main objective of
the recruitment process is to expedite the selection
process.Recruitment is almost central to any management process and
failure in recruitment can create difficulties for any company
including an adverse effect on its profitability and inappropriate
levels of staffing or skills. Inadequate recruitment can lead to
labor shortages, or problems in management decision making and the
recruitment process could itself be improved by following
management theories. The recruitment process could be improved in
sophistication with Rodgers seven point plan, Munro-Frasers
five-fold grading system, psychological tests, personal interviews,
etc. Recommendations for specific and differentiated selection
systems for different professions and specializations have been
given. A new national selection system for psychiatrists,
anesthetists and dental surgeons has been proposed within the UK
health sector
Need for RecruitmentThe need for recruitment may be due to the
following reasons / situationsVacancies: due to promotions,
transfers, retirement, termination, permanent disability, death and
labour turnover.Creation of new vacancies: due to growth, expansion
and diversification of business activities of an enterprise.In
addition, new vacancies are possible due to job respecification.The
recruitment and selection is the major function of the human
resource department and recruitment process is the first step
towards creating the competitive strength and the strategic
advantage for the organisations. Recruitment process involves a
systematic procedure from sourcing the candidates to arranging and
conducting the interviews and requires many resources and time. A
general recruitment process is as follows:Identifying the
vacancy:The recruitment process begins with the human resource
department receiving requisitions for recruitment from any
department of the company. These contain: Posts to be filled Number
of persons Duties to be performed Qualifications required
Preparing the job description and person specification.Locating
and developing the sources of required number and type of employees
(Advertising etc).Short-listing and identifying the prospective
employee with required characteristics.Arranging the interviews
with the selected candidates.Conducting the interview and decision
making
The HR Role in Recruitment changed and HRM:Decides about the
design of the recruitment processes and to decide about the split
of roles and responsibilities between Human Resources and Hiring
ManagerDecides about the right profile of the candidateDecides
about the sources of candidatesDecides about the measures to be
monitored to measure the success of the processA traditional role
of HR in Recruitment was an administrative part of the whole
process. The HRM was responsible for maintaining the vacancies
advertised and monitored, but the real impact of HRM to the
performance of the whole recruitment process was minimal.But as the
role of Human Resources in the business was increasing, the HR
Strategy was changed. From making the process working to the real
management of HR Processes and the Recruitment Process was the
first to manage.The role of HR in Recruitment is very important as
HRM is the function to work on the development of the recruitment
process and to make the process very competitive on the market. As
the job market gets more and more competitive, the clearly defined
HR Role in Recruitment will be growing quickly. HRM is not a
function to conduct all the interviews today, the main role of
Human Resources is to make the recruitment process more attractive
and competitive on the job market.
Scope of HR Recruitment:HR jobs are one of most important tasks
in any company or organization.To structure the Recruitment policy
of company for different categories of employees.To analyses the
recruitment policy of the organization.To compare the Recruitment
policy with general policy.To provide a systematic recruitment
process.It extends to the whole Organization. It covers corporate
office, sites and works appointments all over India.It covers
workers, Clerical Staff, Officers, Jr. Management, Middle
Management and Senior Management cadres.A recruitment agency
provides you with career counseling which renders a crystal clear
picture of what are the possible career options out there for you
and which job option suits you the best.Objective of HRTo obtain
the number and quality of employees that can be selected in order
to help the organization to achieve its goals and
objectives.Recruitment helps to create a pool of prospective
employees for the organization so that the management can select
the right candidate for the right job from this pool.Recruitment
acts as a link between the employers and the job seekers and
ensures the placement of right candidate at the right place at the
right time.Recruitment serves as the first step in fulfilling the
needs of organizations for a competitive, motivated and flexible
human resource that can help achieve its objectives.The recruitment
process exists as the organization hire new people, who are aligned
with the expectations and they can fit into the organization
quickly.Advantage of Outsourcing Recruitment/Hiring of
ConsultancyTraditionally, recruitment is seen as the cost incurring
process in an organization. HR outsourcing helps the HR
professionals of the organisations to concentrate on the strategic
functions and processes of human resource management rather than
wasting their efforts, time and money on the routine
work.Outsourcing the recruitment process helps to cut the
recruitment costs to 20 % and also provide economies of scale to
the large sized organizations.The major advantages of outsourcing
performance management are:
The advantages accruing to the corporate are:Turning the
management's focus to strategic level processes of HRMAccessibility
to the expertise of the service providersFreedom from red tape and
adhering to strict rules and regulationsOptimal resource
utilisationStructured and fair performance management.A satisfied
and, hence, highly productive employeesValue creation, operational
flexibility and competitive advantageTherefore outsourcing helps
both the organisations and the consultancies to grow and perform
better.
Changing Role of Recruitment Intermediaries:Recruitment
consultancies, agencies or intermediaries are witnessing a boom in
the demand of their services, both by the employers and the job
seekers. With an already saturated job market, the recruitment
intermediaries have gained a vital position acting as a link
between the job seekers and the employers.But at the same time, one
of the major threats faced by this industry is the growing
popularity of e-recruitment. With the changing demand, technologies
and the penetration and increasing use of internet, the recruitment
consultancies or the intermediaries are facing tough competition.
To retain and maintain their position in the recruitment market,
the recruitment intermediaries or consultants (as they are commonly
known) are witnessing and incorporating various changes in terms of
their role, functions and the services.According to a survey
amongst top employers, most of them agree with the growing
influence of technology and the Internet on the recruitment
processes. 70 per cent of employers reported the use of application
portal on their companys official website. Apart from that, the
emerging popularity of the job portals is also growing.But the fact
that the intermediaries or the consultants are able to provide
their expert services, economies of scale, up to 40 percent savings
in the recruitment costs, knowledge of the market, the candidates,
understanding of the requirements, and most importantly, the assess
to the suitable and talented candidates and the structured
recruitment processes. The recruitment intermediaries save the
organisations from the tedious of weeding out unsuitable resumes,
co-coordinating interviews, posting vacancies etc. give them an
edge over the other sources of recruitment.To retain their position
as the service providers in the recruitment market, the recruitment
intermediaries are providing vale added services to the
organisations. They are incorporating the use of internet and job
portals, making their services more efficient.Despite of the
growing use of the internet, the recruitment intermediaries are
predicted to continue dominating the recruitment market in the
anticipated future.
Recruitment Management SystemRecruitment management system is
the comprehensive tool to manage the entire recruitment processes
of an organisation. It is one of the technological tools
facilitated by the information management systems to the HR of
organisations. Just like performance management, payroll and other
systems, Recruitment management system helps to contour the
recruitment processes and effectively managing the ROI on
recruitment.The features, functions and major benefits of the
recruitment management system are 4explained below:Structure and
systematically organize the entire recruitment
processes.Recruitment management system facilitates faster,
unbiased, accurate and reliable processing of applications from
various applications.Helps to reduce the time-per-hire and
cost-per-hire.Recruitment management system helps to incorporate
and integrate the various links like the application system on the
official website of the company, the unsolicited applications,
outsourcing recruitment, the final decision making to the main
recruitment process.Recruitment management system maintains an
automated active database of the applicants facilitating the talent
management and increasing the efficiency of the recruitment
processes.Recruitment management system provides and a flexible,
automated and interactive interface between the online application
system, the recruitment department of the company and the job
seeker.Offers tolls and support to enhance productivity, solutions
and optimizing the recruitment processes to ensure improved
ROI.Recruitment management system helps to communicate and create
healthy relationships with the candidates through the entire
recruitment process.The Recruitment Management System (RMS) is an
innovative information system tool which helps to sane the time and
costs of the recruiters and improving the recruitment
processes.
HR Challenges in RecruitmentRecruitment is a function that
requires business perspective, expertise, ability to find and match
the best potential candidate for the organisation, diplomacy,
marketing skills (as to sell the position to the candidate) and
wisdom to align the recruitment processes for the benefit of the
organisation. The HR professionals handling the recruitment
function of the organisation- are constantly facing new challenges.
The biggest challenge for such professionals is to source or
recruit the best people or potential candidate for the
organisation.In the last few years, the job market has undergone
some fundamental changes in terms of technologies, sources of
recruitment, competition in the market etc. In an already saturated
job market, where the practices like poaching and raiding are
gaining momentum, HR professionals are constantly facing new
challenges in one of their most important function- recruitment.
They have to faceand conquer various challenges to find the best
candidates for their organisations.The major challenges faced by
the HR in recruitment are:Adaptability to globalization The HR
professionals are expected and required to keep in tune with the
changing times, i.e. the changes taking place across the globe. HR
should maintain the timeliness of the processLack of motivation
Recruitment is considered to be a thankless job. Even if the
organisation is achieving results, HR department or professionals
are not thanked for recruiting the right employees and
performers.Process analysis The immediacy and speed of the
recruitment process are the main concerns of the HR in recruitment.
The process should be flexible, adaptive and responsive to the
immediate requirements. The recruitment process should also be cost
effective.Strategic prioritization The emerging new systems are
both an opportunity as well as a challenge for the HR
professionals. Therefore, reviewing staffing needs and prioritizing
the tasks to meet the changes in the market has become a challenge
for the recruitment professionals.
Job Satisfaction of Employees - Introduction
Job Satisfaction Theory :
The father of scientific management Taylor's (1911) approach to
job satisfaction was based on a most pragmatic & essentially
pessimistic philosophy that man is motivation by money alone. That
the workers are essentially 'stupid & phlegmatic' & that
they would be satisfied with work if they get higher economic
benefit from it. But with the passage of time Taylor's solely
monetary approach has been changed to a more humanistic approach.
It has come a long way from a simple explanation based on money to
a more realistic but complex approach to job satisfaction. New
dimensions of knowledge are added every day & with increasing
understanding of new variables & their inter play, the field of
job satisfaction has become difficult to comprehend.
Employees Job Satisfaction Theory
- By Hoppock : The term employees job satisfaction was brought
to limelight by Hoppock (1935). He reviewed 32 studies on job
satisfaction conducted prior to 1933 & observed that job
satisfaction is a combination of psychological, physiological &
environmental circumstances that cause a person to say. 'I am
satisfied with my job'. Locke defines job satisfaction as a
"pleasurable or positive emotional state resulting from the
appraisal of one's job or job experiences". To the extent that a
person's job fulfils his dominant need & is consistent with his
expectations & values, the job will be satisfying.Job
Satisfaction - Definition
Job Satisfaction Definition
:One way to define satisfaction may be to say that it is the end
state of feeling. The word 'end' emphasises the fact that the
feeling is experienced after a task is accomplished or an activity
has taken place whether it is highly individualistic effort of
writing a book or a collective endeavour of constructing a
building. These activities may be minute or large. But in all
cases, they satisfy a certain need. The feeling could be positive
or negative depending upon whether need is satisfied or not &
could be a function of the effort of the individual on one hand
& on the other the situational opportunities available to
him.This can be better understood by taking example of a foreman in
an engineering industry. He has been assigned the task to complete
a special order by a certain, deadline. Person may experience
positive job satisfaction because he has been chosen to complete
the task. It gives him a special status & feeling that he has
been trusted and given a special task, he likes such kind of rush
job and it may get him extra wages. The same could be the sources
of his dissatisfaction if he does not like rush work, has no need
for extra wages. Each one of these variables lead to an end state
of feeling, called satisfaction.Job Satisfaction of Employees
Definition:Sinha (1974) defines employees job satisfaction an 'a
reintegration of affect produced by individual's perception of
fulfillment of his needs in relation to his work & the
situations surrounding it'.Major Theories of Job Satisfaction
There are 3 major theories of job satisfaction.(i) Herzberg's
Motivation - Hygiene Theory.(ii) Need Fulfilment Theory.(iii)
Social Reference-Group Theory.
Employees Motivation -
Herzberg's Hygiene Theory : Employees Motivation theory was
proposed by Herzberg & his assistants in 1969. On the basis of
his study of 200 engineers and accountants of the Pittsburgh area
in the USA, he established that there are two separate sets of
conditions (and not one) which are responsible for the motivation
& dissatisfaction of workers. When one set of conditions
(called 'motivator') is present in the organisation, workers feel
motivated but its absence does not dissatisfy them. Similarly, when
another set of conditions (called hygiene factors) is absent in the
organisation, the workers feel dissatisfied but its presence does
not motivate them. The two sets are unidirectional, that is, their
effect can be seen in one direction only.
According to Herzberg following factors acts as motivators:
Achievement, Recognition, Advancement, Work itself, Possibility of
growth, & Responsibility.Hygiene factors are : Company policy
& administration, Technical supervision, Inter-personal
relations with supervisors, peers & Subordinates, Salary. Job
security, Personal life, Working Conditions, & Status.Herzberg
used semi-structured interviews (the method is called critical
incident method). In this technique subjects were asked to describe
those events on the job which had made them extremely satisfied or
dissatisfied. Herzberg found that events which led people to
extreme satisfaction were generally characterised by 'motivators'
& those which led people to extreme dissatisfaction were
generally characterized by a totally different set of factors which
were called 'hygiene factors'.Hygiene factors are those factors
which remove pain from the environment. Hence, they are also known
as job - environment or job - context factors. Motivators are
factors which result in psychological growth. They are mostly job -
centered. Hence they are also known as job - content factors.The
theory postulated that motivators and hygiene factors are
independent & absence of one does not mean presence of the
other. In pleasant situations motivators appear more frequently
than hygiene factors while their predominance is reversed in
unpleasant situations.Need Fulfillment Theory :Under the
need-fulfillment theory, it is believed that a person is satisfied
if he gets what he wants & the more he wants something or the
more important it is to him, the more satisfied he is when he gets
it & the more dissatisfied he is when he does not get it. Needs
may be need for personal achievement, social achievement & for
influence.
Career Development Need : Desires for career development,
improvement in one's own life standards, better education &
prospects for children & desire for improving one's own work
performance.
b) Social Achievement Need : A drive for some kind of collective
success is relation to some standards of excellence. It is indexed
in terms of desires to increase overall productivity, increased
national prosperity, better life community & safety for
everyone.
c) Need for influence :A desire to influence other people &
surroundings environment. In the works situation, it means to have
power status & being important as reflected in initiative
taking and participation in decision making.
In summary, this theory tell us that job satisfaction is a
function of, or is positively related to the degree to which one's
personal & social needs are fulfilled in the job situation.
Social References - Group Theory :
It takes into account the point of view & opinions of the
group to whom the individual looks for the guidance. Such groups
are defined as the 'reference-group' for the individual in that
they define the way in which he should look at the world and
evaluate various phenomena in the environment (including himself).
It would be predicted, according to this theory that if a job meets
the interest, desires and requirements of a person's reference
group, he will like it & if it does not, he will not like it.A
good example of this theory has been given by C.L. Hulin. He
measures the effects of community characteristics on job
satisfaction of female clerical workers employed in 300 different
catalogue order offices. He found that with job conditions held
constant job satisfaction was less among persons living in a
well-to-do neighborhood than among those whose neighborhood was
poor. Hulin, thus provides strong evidence that such frames of
reference for evaluation may be provided by one's social groups and
general social environment.To sum up, we can say, Job satisfaction
is a function of or is positively related to the degree to which
the characteristics of the job meet with approved & the desires
of the group to which the individual looks for guidance in
evaluating the world & defining social reality.
Employees Motivation, Attitude and Job satisfaction Relationship
:
Employees Motivation implies the willingness to work or produce.
A person may be talented and equipped with all kinds of abilities
& skills but may have no will to work. Satisfaction, on the
other hand, implies a positive emotional state which may be totally
unrelated to productivity. Similarly in the literature the terms
job attitude and job satisfaction are used interchangeably. However
a closer analysis may reveal that perhaps, they measure two
different anchor points. Attitudes are predispositions that make
the individual behave in a characteristic way across the
situations.They are precursors to behaviour & determine its
intensity and direction. Job satisfaction, on the other hand is an
end state of feeling which may influence subsequent behaviour. In
this respect, job attitude and job satisfaction may have something
in common. But if we freeze behaviour, attitude would initiate it
which job satisfaction would result from it.
Employees Morale & Job Satisfaction - Relationship :
According to Seashore (1959), Employees Morale is a condition
which exists in a context where people are :a) motivated towards
high productivity.b) want to remain with organization.c) act
effectively in crisis.d) accept necessary changes without
resentment or resistance.e) actually promote the interest of the
organization andf) are satisfied with their job.According to this
description of morale, job satisfaction is an important dimension
of morale itself.Morale is a general attitude of the worker and
relates to group while job satisfaction is an individual feeling
which could be caused by a variety of factors including group. This
point has been summarized by Sinha (1974) when he suggests that
industrial morale is a collective phenomenon and job satisfaction
is a distributed one. In other words, job satisfaction refers to a
general attitude towards work by an individual works. On the other
hand, morale is group phenomenon which emerges as a result of
adherence to group goals and confidence in the desirability of
these goals.
Job Satisfaction and Work Behaviour Relationship :
Generally, the level of job satisfaction seems to have some
relation with various aspects of work behaviour like absenteeism,
adjustments, accidents, productivity and union recognition.
Although several studies have shown varying degrees of relationship
between them and job satisfaction, it is not quite clear whether
these relationships are correlative or casual. In other words,
whether work behaviour make him more positively inclined to his job
and there would be a lesser probability of getting to an
unexpected, incorrect or uncontrolled event in which either his
action or the reaction of an object or person may result in
personal injury.
Job satisfaction and Productivity :
Experiments have shown that there is very little positive
relationship between the job satisfaction & job performance of
an individual. This is because the two are caused by quite
different factors. Job satisfaction is closely affected by the
amount of rewards that an individual derives from his job, while
his level of performance is closely affected by the basis for
attainment of rewards. An individual is satisfied with his job to
the extent that his job provides him with what he desires, and he
performs effectively in his job to the extent that effective
performance leads to the attainment of what he desires. This means
that instead of maximizing satisfaction generally an organisation
should be more concerned about maximizing the positive relationship
between performance and reward. It should be ensured that the poor
performers do not get more rewards than the good performers. Thus,
when a better performer gets more rewards he will naturally feel
more satisfied.
Job Satisfaction and Absenteeism :
One can find a consistent negative relationship between
satisfaction and absenteeism, but the correlation is
moderate-usually less than 0.40. While it certainly makes sense
that dissatisfied Sales Persons are more likely to miss work, other
factors have an impact on the relationship and reduce the
correlation coefficient. e.g. Organizations that provide liberal
sick leave benefits are encouraging all their Sales Persons,
including those who are highly satisfied, to take days off. So,
outside factors can act to reduce the correlation.
Job Satisfaction and Turnover :
Job Satisfaction is also negatively related to turnover, but the
correlation is stronger than what we found for absenteeism. Yet,
again, other factors such as labour market conditions, expectations
about alternative job opportunities, and length of tenure with the
organization are important constraints on the actual decision to
leave one's current job.Evidence indicates that an important
moderator of the satisfaction-turnover relationship is the Sales
Person's level of performance. Specifically, level of satisfaction
is less important in predicting turnover for superior performers
because the organization typically makes considerable efforts to
keep these people. Just the opposite tends to apply to poor
performers. Few attempts are made by the organization to retain
them. So one could expect, therefore, that job satisfaction is more
important in influencing poor performers to stay than superior
performers.
Job Satisfaction and Adjustment :
It the Sales Person is facing problems in general adjustment, it
is likely to affect his work life. Although it is difficult to
define adjustment, most psychologists and organisational
behaviourists have been able to narrow it down to what they call
neuroticism and anxiety.Generally deviation from socially expected
behaviour has come to be identified as neurotic behaviour. Though
it may be easy to identify symptoms of neuroticism, it is very
difficult to know what causes. Family tensions, job tensions,
social isolation, emotional stress, fear, anxiety or any such
sources could be a source of neuroticism.Anxiety, on the other
hand, has a little more clearer base. It is generally seen as a
mental state of vague fear and apprehension which influences the
mode of thinking. Anxiety usually shows itself in such mental state
as depression, impulsiveness, excessive worry and nervousness.
While everyone aspires for a perfect state of peace and
tranquility, the fact is that some anxiety is almost necessary for
an individual to be effective because it provides the necessary
push for efforts to achieve excellence.Adjustment problems usually
show themselves in the level of job satisfaction. For long, both
theorists and practitioners have been concerned with Sales Persons'
adjustment and have provided vocational guidance and training to
them to minimise it's impact on work behaviour. Most literature, in
this area, generally suggests a positive relationship between
adjustment and job satisfaction. People with lower level of anxiety
and low neuroticism have been found to be more satisfied with their
jobs.
Determinants of Job Satisfaction :
According to Abrahan A. Korman, there are two types of variables
which determine the job satisfaction of an individual. These are
:
1) Organisational variables ; and2) Personal Variables.
Organisational Variable :
1) Occupational Level :The higher the level of the job, the
greater is the satisfaction of the individual. This is because
higher level jobs carry greater prestige and self control.2) Job
Content :Greater the variation in job content and the less
repetitiveness with which the tasks must be performed, the greater
is the satisfaction of the individual involved.3) Considerate
Leadership :People like to be treated with consideration. Hence
considerate leadership results in higher job satisfaction than
inconsiderate leadership.4) Pay and Promotional Opportunities :All
other things being equal these two variables are positively related
to job satisfaction.5) Interaction in the work group :Here the
question is : When is interaction in the work group a source of job
satisfaction and when it is not ? Interaction is most satisfying
when -(a) It results in the cognition that other person's attitudes
are similar to one's own. Since this permits the ready
calculability of the others behaviour and constitutes a validation
of one's self ;(b) It results in being accepted by others ; and(c)
It facilitates the achievements of goals.
Personal Variables :
For some people, it appears most jobs will be dissatisfying
irrespective of the organisational condition involved, whereas for
others, most jobs will be satisfying. Personal variables like age,
educational level, sex, etc. are responsible for this
difference.(1) Age :Most of the evidence on the relation between
age and job satisfaction, holding such factors as occupational
level constant, seems to indicate that there is generally a
positive relationship between the two variales up to the
pre-retirement years and then there is a sharp decrease in
satisfaction. An individual aspires for better and more prestigious
jobs in later years of his life. Finding his channels for
advancement blocked, his satisfaction declines.(2) Educational
Level :With occupational level held constant there is a negative
relationship between the educational level and job satisfaction.
The higher the education, the higher the reference group which the
individual looks to for guidance to evaluate his job rewards.(3)
Role Perception : Different individuals hold different perceptions
about their role, i.e. the kind of activities and behaviours they
should engage in to perform there job successfully. Job
satisfaction is determined by this factor also. The more accurate
the role perception of an individual, the greater his
satisfaction.(4) Sex :There is as yet no consistent evidence as to
whether women are more satisfied with their jobs than men, holding
such factors as job and occupational level constant. One might
predict this to be the case, considering the generally low
occupational aspiration of women.Some other determines of job
satisfaction are as follows:(i) General Working Conditions.(ii)
Grievance handling procedure.(iii) Fair evaluation of work
done.(iv) Job security.(v) Company prestige.(vi) Working hours
etc.
How Sales Persons Can Express Dissatisfaction
Sales Person dissatisfaction can be expressed in a number of
ways. For example, rather than quit, Sales Persons can complain, be
insubordinate, steal organisational property, or shirk a part of
their work responsibilities. In the following figure, four
responses are given along to dimensions : Constructiveness /
Destructiveness and Activity / Passivity. These are defined as
follow :
Exit : Behaviour directed towards leaving the organisation.
Includes looking for a new position as well as resigning.
Voice : Actively and constructively attempting to improve
conditions includes suggesting improvements, discussing problems
with superiors, and some forms of union activity.
Loyalty : Passively but optimistically waiting for conditions to
improve. Includes speaking up for the organisation in the face of
external criticism and trusting the organisation and its management
to 'do the right thing'.
Neglect : Passively allowing the conditions to worsen. Includes
chronic absenteeism or lateness, reduced effort, and increased
error rate.
Exit and neglect behaviours encompass our performances
variables-productivity, absenteeism and turnover. But this model
expands Sales Person response to include voice and loyalty,
constructive behaviours that allow individuals to tolerate
unpleasant situations or to revive satisfactory working
conditions.
The Importance of High Job Satisfaction :
The importance of job satisfaction is obvious. Managers should
be concerned with the level of job satisfaction in their
organisations for at least three reasons:(1) There is clear
evidence that dissatisfied Sales Persons skip work more often and
are more likely to resign ;(2) It has been demonstrated that
satisfied Sales Persons have better health and live longer ; and(3)
Satisfaction on the job carries over to the Sales Person's life
outside the job.Satisfied Sales Persons have lower rate of both
turnover and absenteeism. Specifically, satisfaction is strongly
and consistently negatively related to an Sales Person's decision
to leave the organisation. Although satisfaction and absence are
also negatively related, conclusions regarding the relationship
should be more guarded.