Introduction to Hospitality Industry (Powerpoint)

KHHM1043 Introduction to Hospitality Industry

KHHM1043 Introduction to Hospitality IndustryPresented for Miss Lau Sing Yew 1TITLE:5-STARS HOTEL

SHANGRI-LA HOTEL KUALA LUMPURVSSHERATON IMPERIAL HOTEL KUALA LUMPUR S

INTRODUCTIONWhat is HOSPITALITY INDUSTRY???

One of the largest industries in the worldThird largest employer of labour in worldwideEncompasses a wide range of businesses

COMPANY PROFILE Shangri-La Hotel Kuala Lumpur 11 Jalan Sultan Ismail, Bukit Bintang 50250 Kuala Lumpur.

COMPANY PROFILESheraton Imperial Hotel Kuala Lumpur Located at Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia.

HISTORYThe most opulent establishments in Malaysias capital

2010 - World Luxury Hotel Awards global winner in the Luxury Business Hotel category

The luxury hotels worldwide were regarded as the pinnacle of achievement

The awards congratulate hotels that have taken the extra step and differentiate themselves from good to exceptional hotels.

SHANGRI-LA HOTEL KUALA LUMPURHISTORYSHERATON IMPERIAL HOTEL K.L

Has more than 70 years

2010 - Receives the 2009 Outstanding Care for Community award

2011 - Won a 2010 e-Marketer of the Year

2013 - Received award recognition as Top 25 Business Hotels throughout Asia

7FACILITIESSHANGRI-LA HOTEL K.L.SHERATON IMPERIAL HOTEL K.L.662 graced and amenities guest rooms

662 luxurious rooms

Leisure facilities - fitness room, sauna, spa treatment, swimming pool

Banquets, smoking area, conference and function rooms, souvenir shop, restaurants, mini bar

Laundry services, telephones services, clinic, beauty salon, safe-deposit box

385 guests room

Dining restaurants, caf and bar, lounge, poolside caf

Professional planners to tailor the wedding celebration or events

Outdoor swimming pool which is located at the fifth floor of the hotel

Mandara Spa with steam room, Jacuzzi, fitness center, sauna and also private treatment room

DEMAND OF SHANGRI-LA HOTEL K.L.With a good location, adequate facilities, best services, customers needs and wants are fulfilled.9DEMAND OF SHERATON IMPERIAL HOTEL K.L.TYPE OF GUEST THAT PATRONIZED 5 STARS HOTELSHANGRI-LA HOTEL K.L.SHERATON IMPERIAL HOTEL K.L. TouristLocal tourists and foreign touristsThey travel for non-business activities (recreation and visiting)

FamiliesThey look for a short break and place to relaxThey usually patronize the hotel during holidays. (Sometimes during weekends)

BusinesspersonsThey patronize the hotel for meeting or transaction purpose.They are generally willing to pay more

Walk-in GuestSuch as downstairs guests who are interested in serviceThey usually look for food and beverage service.

DelegatesMeeting and convention purpose.

ElderlyLook for a hotel with pleasant and environmental friendly.

S.W.O.T. ANALYSIS OF SHANGRI-LA HOTEL K.L.

S.W.O.T. ANALYSIS OF SHERATON IMPERIAL HOTEL K.L.COMPETITIVE ANALYSIS OF SHANGRI-LA HOTEL K.L.MISSION To delight our guests every time by creating engaging experiences straight from our heartsVISIONTo be the first choice for guests, colleagues, shareholders and business partnersBasic strategy used : DIFFERENTIATION PLAN=> Offers different branding hotels with special Asian services model.

Many hotels surrounded Shangri-La Hotel K.L.

Divides the business into many segments Increase revenue - Offer low budget brands of hotelCOMPETITIVE ANALYSIS OF SHERATON IMPERIAL HOTELConsistently go beyond their guests anticipation for products and servicesExceed guests expectations, improving and developing their communitiesFocus on good quality of services to the guests

PROMOTIONAL ANALYSIS OF SHANGRI-LA HOTELGolden Circle members can enjoy 50% discount for a room

Offer a Holiday in Style from MYR610 per night

10% discount for the moon cake purchase for Privileged Card and Health Club members PROMOTIONAL ANALYSIS OF SHERATON IMPERIAL HOTELSummer Escape Package-comes with 50% discount

Two nights package-20% discount per room by using credit card to pay

Purchasing two or above packages of spa and body treatment will get discount below MYR300 during Hari Raya AidilfitriSURVIVAL TECHNIQUES OF SHANGRI-LA HOTELInvesting heavily in training, and offer a multiple of programme for all levels

Every employees bring their core values of life for the guest

Nurture a new generation of hospitality specialty equipped with the flexibility, innovative skills, and service ethos SURVIVAL TECHNIQUES OF SHERATON IMPERIAL HOTELLet customers turn every moments into memorable new experiences

A lot of policies act as another survival techniques

Offer for an outstanding associates experience world-class training, exceptional benefits and strategic career development

CONCLUSIONBoth hotel are suitable for people who like to travel

To increase profit and expand hotel business internationally, they need loyalty customers and faithful employees