Introduction to hospitality fifth edition john r. walker Chapter 10: Recreation, Theme Parks, and Clubs.

introduction to hospitality

fifth editionjohn r. walker

Chapter 10: Recreation, Theme Parks, and Clubs

Introduction to HospitalityFifth EditionJohn Walker

Copyright ©2009 by Pearson Education, Inc.Upper Saddle River, New Jersey 07458

All rights reserved.

Chapter 10 Recreation, Theme Parks, and Clubs• Recreation, Leisure, and Wellness• Government-Sponsored Recreation• Commercial Recreation• Theme Parks• Size and Scope of the Industry• Key Players• Clubs• Club Management• Types of Clubs• Noncommercial Recreation• Trends




Recreation, Leisure, and Wellness

• The word recreation is defined as the use of time for therapeutic refreshment of one’s body or mind

• Recreation allows people to have fun together and form lasting relationships built on the experiences they have enjoyed together– This recreational process is called bonding

• Leisure is best described as time free from work, or discretionary time




Government-SponsoredRecreation

• Various levels of government that constitute government-sponsored recreation are intertwined, yet distinct, in the parks, recreation, and leisure services

• Government raises revenue from income taxes, sales taxes, and property taxes

• Additionally, government raises special revenue from recreation-related activities such as automobile and recreational vehicles, boats, motor fuels, transient occupancy taxes (TOT) on hotel accommodations, etc.– The monies are distributed among the various

recreation- and leisure-related organizations at the federal, state/provincial, city, and town levels




National Parks

• The National Parks Service was founded in 1916 by Congress to conserve park resources and to provide for their use by the public in a way that leaves them unimpaired

• The system’s current roster of 367 areas covers more than 80 million acres of land

• More than 272 million visitors go to the parks each year




Commercial Recreation

• Recreation management came of age in the 1920s and 1930s, when recreation and social programs were offered as a community service

• Commercial recreation—often called eco- or adventure tourism—provides residents and visitors with access to an area’s spectacular wilderness through a variety of guided outdoor activities




Theme Parks

• Began with Knott’s Berry Farms:

– During the 1920s in Buena Park, California, Knott’s Berry Farm was a berry farm and a tea room

– Business grew and different attractions were added to the site

– Today, Knott’s Berry Farms is owned by Cedar Fair Entertainment Corporation




Size and Scope of the Industry• Theme parks and attractions vary

according to theme—which might be historical, cultural, geographical, and so on

• Some parks and attractions focus on a single theme; others focus on multiple themes

• There is an abundance of theme parks located throughout the United States




Walt Disney World• Includes:

– Magic Kingdom

– Epcot

– MGM Studios

– Animal Kingdom

• 25 lighted tennis courts, 99 holes of championship golf, marinas, swimming pools, jogging, bike trails, water skiing, and motor boating




Magic Kingdom

• More than 40 major shows and ride-through attractions

• 7 lands include: – Main Street USA– Adventureland– Frontierland– Liberty Square– Fantasyland– Mickey’s Toontown Fair– New Tomorrowland




Epcot

• Epcot is a unique, permanent, and ever-changing world’s fair with 2 major themes: Future World and World Showcase




MGM Studios

• 50 major shows, shops, restaurants, ride-through adventures, and backstage tours

• Combines real working motion picture, animation, and television studios with exciting movie attractions




Animal Kingdom

• Focuses on nature and the animal world around us

• Guests can go on time-traveling rides and come face-to-face with animals from the prehistoric past to the present




Universal Studios• Guided tours on its famous movie sets • Most formidable competitor facing the

Disney Corp.• One reason for Universal’s success is its

adaptation of movies into thrill rides• Another is their commitment to guest

participation • Largest movie studio and theme park is

Universal Hollywood




Anheuser-Busch Companies

• Largest corporate-owned theme/animal park company in the United States

• Leader in conservation and education • Dedicated to preserving marine life and uses

innovative programs to research various wildlife dilemmas

• Includes:– Sea World– Busch Gardens– Adventure Island– Water Country– Sesame Place– Discovery Cove




Hershey’s• 1900s: Started producing mass quantities of milk

chocolate—resulting in immediate success• The following decades brought many product line

expansions– 1907: Milton Hershey opened Hershey Park as a leisure

park for employees of Hershey’s Company– 1908: The park started its soon-to-be huge expansion– The park continued to add more rides and attractions; as

the park continued to expand, the company decided to open the park’s doors to the public

– 1971: The park underwent redevelopment to turn the small regional park into a large theme park




Regional Theme Parks• Dollywood:

– In 1961, a small attraction with a Civil War theme called Rebel Railroad opened its doors to the public

• This attraction is now known all across the world as Dollywood

• The name came about in 1986 when Dolly Parton became a co-owner of the park

• LegoLand:– Owned and operated by the Lego Group – Marketed toward young families




Regional Theme Parks• GatorLand:

– Started when Owen Godwin built an alligator pit in his backyard

– After World War II, Godwin bought a 16-acre plot located off Florida’s second most traveled highway

– Provides a close-up view of Florida’s animals in their native habitat

• Wet n’ Wild:– First major water park in the U.S.– In 1998, owner Goerge Millay sold the Orlando

Park to Universal Studios Recreation Group




Clubs• Private clubs are places where

members gather for social, recreational, professional, and fraternal reasons

• Many clubs are designed around a housing development where the neighborhood can utilize the services of the club (golf, tennis, pool)




Clubs

• Many of today’s clubs are adaptations of their predecessors—mostly from England and Scotland

• The Royal & Ancient Golf Club of St. Andrews, Scotland, founded in 1758, is recognized as the birthplace of golf




Size and Scope of Club Industry

• 14,000 clubs in America:– Country and city clubs– 6,000 country clubs

• When the total resources of all the clubs are considered (land, buildings, equipment, thousands of employees, etc.), we are talking billions of dollars of economic impact




Club Management• Similar to hotel management

– The main difference between club management and hotel management is that with clubs the guests feel as if they are the owners

– Another difference is that most clubs do not offer sleeping accommodations

• Members pay an initiation fee and annual dues• Club Managers Association of America:

– Goal is to advance the profession of club management by fulfilling the educational and related needs of the club managers




Club Management Structure• Articles of incorporation and bylaws determine structure:

– Members:• Members elect the officers and directors of the club• The club president is the lead member or official in

policymaking• The vice president is groomed for the role of president

– Executive Committee:• Activities, grounds, and funding

– Treasurer:• Gives advice on financial matters

– General Manager:• Day-to-day operation• Asset management• Preserving and fostering the club culture

– Secretary:• Records minutes of meetings• Takes care of correspondence




Figure 11-1 Core Competencies of a General Manager




Country Clubs

• Nearly all country clubs have one or more lounges and restaurants, and most have banquet facilities

• Some country clubs charge for an initiation fee—some as much as $250,000!




Country Clubs• Country clubs have 2 or more types of

membership – Full membership enables members to

use all the facilities all the time– Social membership only allows

members to use the social facilities– Other forms of membership can include

weekday and weekend memberships




City Clubs

• Predominantly business oriented

• Vary in size, location, type of facility, and services offered

• Some of the older, established clubs own their own buildings—others lease space




Other Types of Clubs• Professional Clubs: For people in the same

profession• Social Clubs: Allow members to enjoy one

another’s company; members represent many different professions, yet they have similar socioeconomic backgrounds

• Athletic Clubs: Gives city workers and residents an opportunity to work out, swim, play squash and/or racquetball, and so on

• Dining Clubs: Generally located in large city office buildings

• University Clubs: Private clubs for alumni or alumnae




Other Types of Clubs• Military Clubs: Cater to noncommissioned

officers and enlisted officers• Yacht Clubs: Provides members with

moorage slips, where their boats are kept secure

• Fraternal Clubs: Includes many special organizations, such as the Veterans of Foreign Wars, Elks, and Shriners

• Proprietary Clubs: Operate on a for-profit basis; owned by corporations or individuals; individuals wanting to become members purchase a membership, not a share in the club




Noncommercial Recreation• Noncommercial recreation includes:

– Voluntary organizations, which are nongovernmental, nonprofit agencies, serving the public-at-large or selected elements with multiservice programs that often include a substantial element of recreational opportunity (i.e., the YMCA)

– Campus Recreation programs include involvement by campus recreation offices, intramural departments, student unions, residence staffs, or other sponsors

– Armed Forces Recreation provides well-rounded welfare and recreational programs for military personnel

– Employee Recreation promotes employee efficiency through recreational activities

– Recreation for special populations involves professionals and organizations who serve groups such as those with mental illness, mental retardation, or physical challenges




Trends • An increase in all fitness activities• A surge in travel and tourism• In addition to a continuation of traditional

recreation and leisure activities, special programs targeted toward at-risk youths and latchkey children are also being developed

• Several additional products in the commercial sector

• Additional learning and adventure opportunities for the elderly, such as Elderhostel




The End

Introduction to hospitality fifth edition john r. walker Chapter 10: Recreation, Theme Parks, and Clubs.

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