Introduction to Growth Hacking: How start ups use lean strategies to build global brands

Marketing Strategies for Lean Business

Jill Quick2 April | London

Quick Marketingwww.quick-marketing-co.uk

Introduction to Growth Hacking How start ups use lean strategies to build global brands

What is it?

“A growth hacker lives at the intersection of data, product and marketing” Aaron Ginn, blogger and growth hacker

“It is a set of disciplines learned through doing and out of necessity” Dan Martell, founder of Clarity

“You cannot sprinkle growth on top of the product as an afterthought” Blake Commagere, founder of Media Spike

Growth hacking uses

The hockey stick

You need to develop creative strategies and unconventional tactics in order to dramatically increase users of your as cheaply as possible.

The poster child

Ps I love you. Get your free Hotmail • Created by Sabeer Bhataia , Jack

Smith 1996• Going to go down normal route,

billboards, adverts • Timothy Draper had an idea to

boost sign up using referral

The poster child

When you launch your product or service

The startup curve

Step 1 Product market fit

Step 1 Product market fit

Step 2 Find your growth hack

*Source, Quick Marketing redesigned slide from @mattangriffel

Step 2 Find your growth hack

*Source http://discuss.tractionbook.com/t/bullseye-resources-chapter-2/10

Step 2 Find your growth hack

*Source http://discuss.tractionbook.com/t/bullseye-resources-chapter-2/10

Step 3 Going viral

There are 3 levers to get people to share and drive conversions:

Money Fame Access

Step 3 Going viral

Step 3 Going viral

Step 3 Going viral, other peoples networks

Step 4 Retention and Optimisation

Acquisition Activation Retention Revenue Referral

Step 4 Retention and Optimisation

Step 4 Retention and Optimisation

Acquisition

Activation

Step 4 Retention and Optimisation

Retention

Revenue

Referral

Step 4 Retention and Optimisation

Step 4 Retention and Optimisation

Measure conversions at each step

Step 4 Retention and Optimisation

Step 4 Retention and Optimisation

Testing Tools

People to follow

Twitter Dave McClure @davemcclure Dan Martell @danmartell Blake Commagere @commagere Sean Ellis @SeanEllis Ryan Holiday @RyanHoliday Mattan Griffel @mattangriffel Howard Kingston @howardvk Sofia Quintero @Sofiaqt Gabriel Weimbery @yegg Justin Mares @jwmares

Websiteswww.smartinsights.com/managing-digital-marketing/growth-hacking/

https://growthhackers.com/

http://www.startupremarkable.com/

Books