Introduction to Green-e Marketplace and Renewable Energy Claims April 26th, 2012 Orrin Cook Green-e Marketplace Manager Center for Resource Solutions 415-561-2206.

Introduction to Green-e Marketplaceand Renewable Energy Claims

April 26th, 2012

Orrin CookGreen-e Marketplace ManagerCenter for Resource [email protected]

Presentation Roadmap

Introduction to Renewable EnergyFrom Purchase of Renewable Energy to PromotionOverview of Green-e Labeling ProgramBenefits of Green-e Marketplace and Green-e logoQ&A

How Renewable Energy is Defined

Wind Small Hydro

Solar Geothermal

Biomass Wave/Tidal

National Electricity Mix

Source: U.S. Department of Energy, Energy Information Agency (EIA), 2010 data

More Renewables

Renewable Energy: REC + electricity

Renewable Energy Certificates are renewable energy. RECs are tracked, traded, sold, and retired. You buy a REC, you’re buying renewable energy.

Top 20 U.S. Green Power Purchasers

1. Intel Corporation2. Kohl’s Department Stores3. Microsoft Corporation4. Wal-Mart (TX & CA)5. Whole Foods6. Staples7. City of Houston, TX8. Starbucks9. City of Austin, TX10. Hilton Worldwide

11. McDonald’s USA12. HSBC N.A.13. U.S. Department of Energy14. City of Dallas, TX15. Lockheed Martin16. Cisco Systems17. U.S. Air Force18. U.S. Environmental Protection Agency19. District of Columbia20. TD Bank, N.A.

Tell your story.

90% of consumers worldwide want more renewable energy1

80% of U.S. consumers indicated that they care about the use of renewable energy2

50% of consumers worldwide would pay extra for products based on renewable energy3

Consumers want more information about the renewable energy used in the production of brands

Green Marketing Basics

1 Global Consumer Wind Study. TNS. 20112 LOHAS Consumer Trends Database. NMI. 20083 Consumer Attitudes About Renewable Energy: Trends and Regional Differences. NREL and NMI. 2011

- 51 Companies- 394,000 MWh

- 100% usage for 9 out of 10 participants

Program Participants

• Allows use of Green-e logo to promote purchase– Minimum purchase or generation

requirements– Fee to use trademarked logo– Verification of purchases and percent of

use claims• Logo can be used on consumer goods

manufactured with 100% renewable energy

Verification of Renewable Energy and Use of Green-e certification mark

Types of Renewable Energy Claims Available under Green-e Marketplace

On ProductOrganization or CompanyHeadquartersElectric VehiclesRe:print

Organizations

Products Facilities

Vehicles

Types of Verification and Claims

Re:print

Communicating Your Commitment

TradeshowsPrint Collateral

Product Labels

Websites

Branding

CONTACT

Requirement: 100% Headquarters + 100% Product Manufacturing

On Product

Over 500 Products

The Benefits of

Green-e RecognitionBBMG Study: Green-e Recognition at 21% Nationally

Opening Doors

Great River Organic

Buywell Coffee

Quarterly Webinars

Video Interviews

Case Studies

Product Advocacy

Standards Advocacy

Consumer Protection

Fee Schedule

Orrin CookManager, Green-e MarketplaceCenter for Resource Solutions415-561-2106orrin|at| resource-solutions.org

@greenemarktplc

CenterForResourceSolutions

Resources

www.green-e.org/marketplaceFind out how to put the Green-e logo to use for your organization

www.resource-solutions.orgGet the latest research and reports from CRS, including the recently published study, Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers

www.epa.gov/grnpowerJoin EPA’s Green Power Partners and Climate Leaders

www.epa.gov/grnpower/buygpU.S. EPA’s Guide to Purchasing Green Power

www.ftc.govComply with the Federal Trade Commission’s Green Guides

www.renewableenergymarkets.comRenewable Energy Markets annual conference