Introduction to Entrepreneurship

Introduction to Entrepreneurship

Group AssignmentInstructor: J. Mather

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Use the library’s Entrepreneurship Subject Guide. Follow the next slides to access this.

From the main HVCC webpage (hvcc.edu) select “Library.”

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The Marvin Library is part of the greater Learning Commons.

Select “Dwight MarvinLibrary.”

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GYMNASIUMS

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1. Identify the NAICS code for this industry.

North American Industry Classification System

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Now what?

2. Identify two trade associations that would be valuable for your business.

a.

b.

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Go to your trade association sites and look around! Jobs, certification information, etc.

3. Identify two valuable resources that trade associations could provide this business.

a.

b.

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Option 1: Google “trade publications” and your business (for example “trade publications and gymnasiums”).

4. Identify two trade journals or magazines that would be valuable for your business.

a.

b.

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All of these library

databases are excellent for

entrepreneurs and you should

familiarize yourself with

them.

Under “Publication Type,” scroll down to “Trade Publication.”

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Try a subject search using your business.

You can play with this; you are not limited to subject searching. Try looking for your business in the title of the article. Remember to select “Trade Publication.”

Click on drop-down window.

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5. Identify three sources of statistical information for your business.

a.

b.

c.

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Find the average annual sales revenue.

6. For the past 3 years in the local area:

◦ Year: 2014 Annual Sales Revenue:

◦ Year: 2013 Annual Sales Revenue:

◦ Year: 2012 Annual Sales Revenue:

This is actually a five year report. The assignment calls for three years. You can

run either.

7. What is the sales growth rate for the industry and locally?

a. Industry:

b. Locally:

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Identify three trends for the industry in which you are competing.

A. BizMiner reports

B. Reference USA

C. Entrepreneurial Studies Source

D. Trade publications and associations

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Trends:Trade publications

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Trade Associations

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What is the size of the business you are planning to enter?

Use the NAICS Code data.

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Library Business Databases

Who are three of your competitors?

A. Albany Business Review (Book of Lists)

B. Reference USA***

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Years in business…

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The source(s) you will use for this depends on your target market.

Can you find three facts about your target market?

A. B. C.

Albany Business ReviewBizMinerBusiness Insights EssentialsEntrepreneurial Studies SourceReference USANews Databases

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Don’t be shy!