Introduction to eMpulseHigh Quality Services –Delivered! 2 eMpulse delivers high quality services at value for money pricing High Quality is achieved by using advanced process management

From Voice of Customer to Execution

Introduction to eMpulse

High Quality Services – Delivered!

2

eMpulse delivers high quality services at value for

money pricing

High Quality is achieved by using advanced process

management framework and domain expertise

Value for money pricing is achieved by executing process

at lower cost global locations

24X7X365 Coverage to support your business round the

clock and help you scale

www.empulseglobal.com

Providing Consulting, IT, BPO, Big Data and Marketing services for

Companies

eMpulse Services

3

Process Consulting

Digitization & IT

Business Process Outsourcing (BPO)

Big Data & Advanced Analytics

Digital Marketing & Market Research


Understand Your

Business Better

Execute to Your

Customer Needs

One Stop Shop for Improving your EBITDA and Equity Valuation.

Some of our clients have doubled EBITDA within 2-3 years

Prioritize you Business Levers

0. Process Consulting

The Improvement Levers:

Process – Technology - Outsourcing

5

Three levers can help enhance company’s operations and increase Net Income – 1. Process

Improvements, 2. Technology Optimization and 3. Competent Talent @ right cost.

A rigorous framework ( Tripletan) is used to ensure appropriate execution of these three

operational levers.

Trip

leTa

n Process

Improvements

Technology

Optimization

Business Process

Outsourcing

Evaluate the current processes

using Value Stream Mapping and

develop improvement

opportunities

Deploy right fit technology that

improves the business processes.

Automation can reduce process

costs and increase consistency

Take advantage of global skill

and capabilities arbitrage to

reduce cost and also improve

delivery capabilities


Execution Led by Process Consulting

6

Dep

loym

ent

Roa

dmap An end to end value stream

assessment is conducted to pick

the correctly prioritized list of

projects. This is typically done

within a week’s time.

Assessment

The high priority value streams

from the assessment is selected

and a Mega Kaizen is conducted

to get some early wins. This can

be done within 6 weeks. ROI is

positive by this time

Execution Kaizen

This typically involves training,

deployment of smaller products

and working towards getting the

company self sufficient in

Continuous Improvement

Roll Out

Cash Positive Within a

QuarterGreater than 10 times

ROI

Build Your LeadersImproved Customer

Satisfaction

The Execution of the improvement is guided by rigorous operational process consulting led by

competent team. An assessment followed by execution kaizen and stabilization of the processes helps

achieve the goals.


Focused improvement opportunities for Digitization, MIS and BPO

generated from multi layered end to end Value Stream Analysis during

assessment

www.empulseglobal.com7

E-commerce Supply Chain

Future State - Value Stream Map


Strategic Projects Relationships - Example


Model

SMED

Planning &

SchedulingSmaller

Batches EOQ

Labor

Arbitrage

Digital Factory:

Production, Yield, SPC, TOC

TOCDowntime

Supply Chain

Energy &

Water

Setup SMED

Yield

Work Level

LoadingRework

Weight

Optimization

Layout

Design

Forecasting

Value Stream Mapping

Advanced

Analytics

OEE

Automation 2.0

Digital

MarketingMarket

Research

Coverage

10

eMpulse is a company with global reach. We provide support to

customers in many countries

A capable core team of 100+ delivering services round the clock

Automate your Processes

1. Digitization & IT

eMtech

12

A technology execution platform

Don't spend extra $ on Big ERP for features you never use

Don’t compromise by buying SaaS solutions that are in silos

Designed to fit your business needs

Don’t make your business adapt to the software

Let software adapt to your process

Integrated across processes

Budget Friendly

Affordable customization

Modular ramp up


Digitization Goal of ZP2 (Zero Paper Process).

Let us contribute the environment while increasing profits

Supporting Digital Transformation


• Integrated MIS Dashboard

• Cloud Hosted

• Delivered via web and mobility

• Big Data and Advanced Analytics

PIMS

• Technology supporting

core processes

• Packaged Solutions

• Custom Solutions

• Big ERP resource support

(eg: Microsoft Dynamics

AX)

Work Flow & ERP

• Mobility enabled processes

• Process Automation

Solutions

• Robotic Process

Automation (RPA)

Process Automation

Ready Solutions

Holistic portfolio

Development Support Staff Augmentation

Custom Software

Development

Support for Existing

Software

Full time staff at

affordable price

A DCB

eMtech Digital Ecosystem

14

CRM

Incident Management

eMsales

SEE

M –

Sale

s an

d M

arke

ting

End

to

End

Man

agem

ent

ERP – Field Dispatch

ERP – Manufacturing

ERP – Project Mgmt

eMboard – Work Flow

eMboard – Scrum

Time

Tracker

Warehouse (WMS)

Electronic Asset Mgmt/

CMMS - Maintenance

Quality - QMS

SPC

ERP – Workflow

ERP – Supply Chain Purchasing & Inventory

T

People

Equipment Parts2

1

3

PI – Process

PI – AMOS

PI – Projects Pro

cess

Im

prov

emen

t

HRM

Accounting & Finance

Employee Portal

PIMS

Capabilities

• Mobile and Web

• Workflow

• Q for Work

• Automation

• BI/ MIS

• Alerts

• Approvals

• Forms

• Document Management

• Analytics

• Offline Mode

• Kanbana

• Barcode

Resource Scheduling and

Management

Del

iver

y O

pera

tion

s

Product Management

POS

eCommerce

Cus

tom

er P

orta

l

Technologies Supported


Software ApplicationsPHP, .Net, Java, JavaScript, JQuery, AJAX, Backbone, Marionette, Angular JS, Node JS

DatabasesSQL Server, SSIS, MySQL, RDBMS, Hadoop Environment,

Oracle, SAP

BISAS, MSBI Tools, Pentaho

BI, Tableau, Minitab, Domo, Dundas

IT SupportHelp Desk, Security,

System Administration

Mobile AppsIOS, Android, Windows

Mobile, Hybrid

CRMSalesforce.com, Microsoft Dynamics, Oracle CRM,

Zoho

IT Operating Model


Cloud based Environment: Proficient in Cloud technology deployed for

all Enterprise Resource Planning

Development.

Strong processes for requirements

gathering, release management,

documentation and other key framework

elements

Rigorous Framework

Superior Tech Support: 24/7 system administrator support

to maintain continuity of processes

Remote Access: Remote Desktop and Systems

monitoring to enable a virtual delivery

engine

Applications Development:

Cost-effective In-house Application

Development

Strong model that delivery projects on time and on budget

Regular Updates:

Monthly and weekly reports on

progress in IT projects.

Alignment to Business:

A very effective process to stay aligned

with the business requirements of the

client organization

eMpulse IT Delivery Engine


Organization:

Alignment to organizational needs of the

client are given high importance

A strong alignment to business processes

that allow for IT to ensure high ROI on

implementation of projects

Alignment to Business

Technology

Technologies that are state of the art and

fit for purpose are deployed in projects

Accountability:A strong team culture that uses Agile

development methods and holds people

accountable

Governance & Metrics:

A comprehensive view of project

progress via a management

operating model

A delivery engine that is focused on Value

People & Talent:

Process & Work Structure:

Who do we need, how many, at what

experience, and with what skills? What

is the best model that gives us the

quality resources at the right cost?

What is the sequence of activities by

which we do our work, in what kind of

units, and with what policies? How do

we protect our IP?

Empulse Agile Development Process

18www.empulseglobal.com

To ensure that Agile Inspect & Adapt processes are leveraged properly which includes :

Retrospective Meetings

At the end of each sprint, the team has produced a coded, tested and usable piece of software accomplished during the sprint.

Daily stand-ups

A daily synchronization between team members, informing team mates of work updates.

Sprint backlog

List of tasks identified by the Scrum team to be completed during the. sprint

Software testing is a process used to

identify the correctness, completeness

and quality of developed computer

software.

Testing Team will plan corresponding to the requirements given by the client and prepare Test plan and Test cases.

Bug reports will be prepared and the identified defects are resolved.


Requirements

Analysis Design Coding Testing Deployment

Maintenance

Requirements Analysis Test PlanTest Case Developm

ent

Test Executi

on

Test Cycle closure

Test Results Analysis

New Assigned Resolved Re opened Closed

eMpulse Software Testing Process

Test Methodologies

Overview

UnitTesting

Iteration/Regression Testing

Usability Testing

Final Release Testing

Reports

Bug Details

Documents

Test Cases

Execute your Processes

2. Business Process Outsourcing

(BPO)

What is Business Process Outsourcing?


Business Process Outsourcing (BPO) is arbitraged work performed at a lower cost global location

eMpulse has deep domain expertise in various SMB process areas. Because of scale, the client might not have this in-house (eg: Analysts, Bookkeeping…)

Cost for performing process is 3-5 times lower when compared to USA, UK labor costs

Quality of outsourced processes is typically higher because of higher SLA standards

eMpulse operates BPO from its Bangalore and Mysore - India centers

Global Outsourcing Domains


Technology Outsourcing Process Outsourcing Capability Outsourcing

Glo

bal

Out

sour

cing

Cat

egor

ies

Typically technology outsourcing is

done for a combination of reasons

including cost arbitrage and skill

arbitrage

Many processes are location agnostic.

Progressive companies harness this

potential by moving processes to global

location for scaling and cost arbitrage

Some capabilities are not available in

abundance in a particular location.

Companies that learn to use capabilities

that exist in a global landscape benefit

from higher performance

Supply Chain outsourcing

Finance and Accounting

Healthcare Processes

Data Analytics and Reporting

Call Centers

IT Services

Purchasing Outsourcing

Engineering Outsourcing

eMpulse BPO Processes


Service Quality

Delivered using advanced Quality control

method with a compentant team having Six

Sigma skills

On Time Delivery

Focus on on time delivery to ensure that all

client processes performance meet or

exceeds expectations

Value for Money

Cost arbitrage that provides a very attractive

price point

Finance & Accounts

Sales and Marketing

Reports

www.erutanconsulting.com24

Rob

ust

Del

iver

y

Fram

ewor

k

Reports are designed for

Monthly, Weekly or Daily

clocks. Monitors the business

at multiple levels

Different Clocks

Provides total visibility to

business processes and brings the

entire company on the same page

in real time.

Business Visibility

Easy to use graphical designs

ensures that employees are able

rapidly generate actionable

decisions

Graphical

Custom

built

dashboards

Delivered via Cloud

or Off-Line

Smart Phones,

Computers and TabletsAdvanced Analytics

Software USed

Custom Designed MIS Reports are produced to monitor operations & sales

performance.

Highly skilled eMpulse Statisticans design and deliver reports

MIS Report Example: Daily YTT (Yesterday, Today,

Tomorrow) Report Delivered to Project Managers to make

decisions based on real time data


Historically, the PMs at

this client used “gut feel” to

manage their customers on

a daily basis.

eMpulse YTT Dashboard

on cloud, accessible by ipad,

allows them to make

actionable decisions

supported by data at rapid

speed.

Engineering Support


Mechanical EngineeringEmpulse has a team of very capable

engineers with bachelors and masters

degrees in Mechanical, Electrical,

Electronics, IE, Civil and Computer Science.

Competent Engineers

Electrical and Electronics

• WiFi Signal Analysis

• Quote Generation for Custom Work

Industrial Engineering

• Route Optimization

• Value Stream Mapping Support

Civil Engineering

• Engineering Drawings

• Cabling Design Support

• Structural Analysis

A competent team of engineers can deliver support to your core engineering team remotely

Staff Augmentation

Lower Cost

Ability to flex your engineering

bandwidth by gettting support during

periods of peak load

• AutoCad Drawings

• FEA Analysis

Lower cost support for routine non-

core engineering tasks so that the core

engineers can focus on higher end

engineering.

Engineering Outsourcing :

AutoCAD Design Services


Aut

oCA

D S

ervi

ces

Cost is 3-5 times lower when compared to USA ,UK labor costs. Low cost is achieved by executing process out of lower cost locations

Lower Cost

24X7 Coverage to support

your business round the clock.

Focus on time delivery to

meet client expectations on

performance

Scalable Resource

AutoCAD support for Mechanical and Civil Engineering.

Document QC Red line updatesDelayering of

componentsOriginal Design

Highly skilled engineers design

and deliver AutoCAD Designs.

Superior design quality

achieved by setting higher SLA

standards

Competent Team

AutoCAD Design Example: A

Building from Georgia


Raw Drawing

Provided in

PDF

AutoCAD

Design

delivered

overnight

Proof Concept (Drawing) from

client

Delayer the plan

According to the proof

Arrange the icons or equipment's

with SOP

Remove unnecessary

additional layer

Define the attributes for the

equipment

Design the missing parts

Publish AutoCAD Design

Sub Contractor AutoCAD Support

Example

Supply Chain Outsourcing


Supply chain management

• Route optimization

• Online transaction monitoringManagement of supply chain operations with

end to end solutions, that are very well

designed and help improve supply chain

process velocity

End to End Solutions

Vendor Management

• Tactical Procurement

• Delivery Tracking

Planning and Scheduling

• Master Scheduling

• Shop Scheduling

Trucking and Logistics

• GPS based solutions

• Safety Management,

• Driver Management

A strong team of Industrial Engineers driving efficient supply chain operations

Domain Expertise

Responsive Delivery

Team with an advanced background in

supply chain and logistics designing

oursourincg solutions

A responsive team working 24X7 that is

in synce with the high velocity and

accuracy needs of the supply chain

Operations Process Support


Pictures and PDF Forms• Picture Validation

• Processing scanned froms

Opportunity for cost arbitrage on non

core operations tasks eMpulse maintains

rigorous Quality Control and deadlines

monitoring

Cost Effective & Quality

Quality Desk Audits

• Desk Audits for Compliance

• Serial Number Audits

Transcriptions and Voice

• Transcriptions of key meetings

• Call quality auditing

Transactions and Data Entry

• Monitoring and managing workflows

• Uploading documents into portals

• Data Entry tasks

Reduces the Burden on your Operations to allow you to focus on things that are important

Flex Capacity

24X7 Coverage

Support client operations to help

increase capacity for sudden work load

spikes

A responsive team working 24X7

supporting both day and night shifts

Finance & Accounts Outsourcing


Accounts Receivable

Supporting non core activities of finance by

eMpulse allows client to focus on higher end

tasks

Finance & Accounts Tasks

Accounts Payable

• Vendor Payment management

• Entering Vendor Invoice

Book Keeping• Cost Entry in QuickBooks

• Ledger Maintenance

Taxes

• USA and Canada Taxes

• Cloud based support

Helps reduce the burden of lower end tasks from the client teams

Focused on Quality

Responsive Team

Ensuring the level of focus on quality

that is required by the CFOs office so

that errors don’t generate inefficiencies

• Invoice Generation & Distribution

• Payment Tracking

Highly responsive to the needs of

clients both in terms of on-time-

delivery as well as reaction to new

needs

SEEM: Sales & Marketing


Sales and Marketing End to

End Support

Sales and Marketing End to End

Management (SEEM )

Framework helps with the growth

execution of the company

ensuring that there is a holistic

focus on all the key areas of Sales

and Marketing.

Focus on Selling and not

Administration

Sales and Customer Service teams

spends significant time (>50%) on

non-customer-touch administrative

tasks.

Helps core team focus on selling

Customer Service

Process Management

Helps monitor and support the

existing customer base to ensure

that satisfaction is at highest level

and organic revenue growth can

be generated proactively.

Rigorous Growth Execution Engine

Sales Activity Support

Digital & Traditional Marketing

Lead Generation and Enrichment

CRM Technology Enabled

Execution Aligned to Growth Strategy

Strategy Alignment of Growth Activity

Products and Pricing

Analytics and Reporting

Sales Operating System

Call Center

33

Serv

ices Inbound calls supports

customer who have queries

regarding purchase or support

for existing products and

services.

Inbound

Process support for both sales

and operations are provided by

eMpulse agents who operate on

behalf of the client’s

organization

Outbound

Several internal business

processes need support via voice,

especially supporting deployed

field employees who need support

from a central location

Internal Support

Global Support Responsive Cost EffectiveState of art Equipment

The processes supported by eMpulse are executed both via non-voice and/or voice based

processes. A seamless integration of the outsourced business processes is done with the

call center processes supported by state of the art infrastructure.


Know your customer better!

3. Big Data & Advanced Analytics

Analytics helps sort through raw market & process

data to convert them into actionable information.

35

Raw Data Analytics Actionable

Information

Analytics Services by eMpulse


1. Big Data Advanced Analytics

• Custom a-la-carte Big Data Advanced Analytics for understanding your business levers

2. PIMS Dashboards

• Daily-Weekly-Monthly MIS reports delivered to your mail, computer or mobile device to help data driven management

3. Self Service Platforms

• Self-Service platforms supported by data cubes for internal company analysts to perform advanced analytics

PIMS Dashboards Sample


Technologies Used

38

Analytics and Visualization;

Databases;


Analytics Capabilities

eMpulse offers highly insightful and

rigorous data analytics solutions

Some of the techniques include

Data mining

Data modelling

Customer Profiling

Multivariate and Logistic Regression

Forecasting & Trend analysis

Predictive modelling & ROI Modelling

Other advanced data analytics


Some Typical Analysis

40

Forecasting & Trend analysis

Supply chain optimization

Predictive modelling & ROI Modelling

Social Media Analytics

Production Optimization

Market Mix modeling

Market basket analysis

Other advanced data analytics


Road Map to Big Data Analytics


Data Preparation Data Analytics Business Interpretation

Final Report with Models

& Actionable Recommendations

Statistical Validation

Business Reasonable

ness Validation

Model Cross

Validation

Data Cleansing

Data Integrati

on

Data Evaluatio

nData Mining

SegmentationData

Modeling

Data source for analytics

42

Most common data sources for computer big data market analytics

Point of Sale (POS) cash register information

Customer Relationship Management (CRM) database

ERP systems

Other potential data sources for analytics

Inventory database

Shop database

SPC

IOT (GPS, Machine data…)

Any electronic storage device that has customer information embedded in it


eMpulse Big Data Analytics Capability

43

Business acumen savvy team

Knowledge of global markets

Analytics abilities with Ph.D level capabilities

Extensive data mining experience

Cost and quality advantage


http://www.lpw-design.com/art484/assets/sketches.jpg

http://www.lpw-design.com/art484/assets/sketches.jpg

Some Sample Big Data Analysis Visuals

44

1

4. Sales and Marketing End to End

Management

Engage your Customers

Sales Process End to End Management

(SEEM) SEEM helps manage the sale process in a scientific manner

ensuring higher ROI on sales activities

Sales is fully aligned and executed against; Business Strategy Other Marketing activities Product Portfolio

Integrated approach for People-organization-roles design Technology optimization Process design

A practical Sales Operating Model deployed to ensure execution

Continuous feedback look at tactical and strategic levels to help make corrections in direction rapidly

46


SEEM Framework


4713. Business Strategy

10. Sales and Marketing Strategy11. Customer Segments

4. Sales Lead

Database

Generation

5. Lead Enrichment1. Sales Person Activities

1a. Sales Assistant (SA) Activities – Admin Support

- Client Research, Routing, Sales Plan Compliance,.

3. Sales Activity Matrix 9. Marketing Plan

8. Sales

Mgmt(Weekly

meetings etc)

6. T

echn

olog

y -

CR

M

7. Sales Management Dashboard –YTT, Weekly, Monthly

2. Marketing Activities (Digital and Traditional)

2a. Marketing Assistant (MA) Activities: SEO, PPC, Blogs,

Facebook, Twitter, Google Plus etc

12. Big Data Analytics

14. Product Packages

Sales is a process, not purely art. SEEM brings

scientific structure and discipline


48% of Sales People Never Follow Up With a Prospect

25% of Sales people Make a Second Contact and Stop

12% of Sales People Only Make Three Contacts and Stop

ONLY 10% of Sales People Make More than Three Contacts

2% of Sales are Made on the First Contact

3% of Sales are Made on the Second Contact

5% of the Sales are Made on the Third Contact

10% of the Sales are Made on the Fourth Contact

80% of the Sales are Made on the Fifth to Twelfth Contact

1

2

3

4

5+

1

4a. Digital Marketing

Engage your Customers

We Help You To


Increase Brand

Awareness

Streamline

Campaigns

Generate Leads

Nurture Relationshi

ps

Analyze Results

Increase Sales


What’s Your Challenge?

Building Digital

Awareness and

Traffic to Website

Competition

Monitoring

Getting Social

Media

Engagements

Poor Open

Rates and

Click Rates

for NL

Getting Online

Sales Leads

Monitoring

Digital

Presence


Individual Customer’s Journey To Purchase


Influencing The Customer JourneyContent Creation

• Text

• Videos

• Audio

• Infographics

Social Media Interaction

• Facebook

• Twitter

• LinkedIn

• YouTube

• Google+

• Instagram

• Google Rating

• Yelp Rating

• Zomato Rating

• Text (Blogs and Posts)

Search Marketing

• SEO

• PPC

• Digital Ads

• PR and Media

• Directories

Direct

Marketing• E-mail

Marketing

• SMS

• WhatsApp

Reports/MIMS

• Web Analytics

• Social Media Analytics

• Sentiment Analysis

• Reputation Management

• Rating Analytics* Marketing Information Management System

Content

Dissemination

Owning Customer Journey


Customer State Our Intervention Channels and Tools

Awareness Inform about product;

Prompt a need message

Own website, SEO, blogs

on own website and third

party website, PR &

newspaper coverage,

social media posting

Research

(Interest)

Provide compelling

messaging; Enable

effective comparison

Own website, consumer,

report website, online

forums, specialized groups

Consideration Messaging targeted

influencers

Influencers on social

media, special groups

Purchase Lot of information on

right usage, and why it

was good decision to

buy;

Customer’s benefit

Own website, own social

media pages, customer

centric groups


What We Have DoneWe bring 100 man years of experience across domains in helping businesses

in their Digital Media journey. We are your partner in your sales and marketing

growth story. We embed our team within your operations and ensure 24/7/365

days support.

Our team is experienced across Digital Media solutions which includes:

Website Creations

Social Media Integration and Promotion

Search Engine Optimization and Marketing

Email Marketing

Mobile Marketing

Content Marketing

Building Analytical Tools to Support in Measuring Campaigns

We have rendered our services to industries such as:

IT

Media

Finance

Pharma

Real Estate

Education


Requirement Gathering

Problem Definition

SolutionDesign

Client Approval

Setup and Implementati

onMeasure

Our Process

Engagement Model


Our blended team model provides the best solution. We play to your

advantage.

Our typical team consists of:

Engagement Manager

Social Media Expert

Search Optimization Specialist

Content Writers

We use industry standard technologies and tools for Digital Marketing. Our

tools include:

PIMS

HubSpot

Hootsuite

Buffer

CMS (WordPress and others)

We would like to have one hour call with customer to assess his existing

digital media assets.

Adobe UI/UX

Designers

Web Developers

Statisticians for

MIMS

Digital Marketing Setup


Silver Package Gold Package Platinum Package

SEO enabled

WordPress based

website (Three page

website)

SEO enabled WordPress

based website (Eight

page website)

SEO enabled CMS based

website

Content creation for

website


website


website

Integration of social

media sites with

website (Two social

media channels)


media sites with website

(Four social media

channels)


media sites with website

(Five social media

channels)

Monthly Deliverables


Silver Package Gold Package Platinum Package

Three postings in a

week in two social

media channels

Daily social media

postings in all channels (One per channel)

Daily social media

postings in all channels (Two per channel)

One blog a month Two blogs a month Four blogs a month

Monthly MIMS Monthly MIMS Monthly MIMS

Website maintenance

(Once a month)

Website maintenance

(Twice a month)

Website maintenance (Twice a month)

-- One email marketing

per month

Two email marketing per month

-- One 30sec video per

month

Two 30sec video per

month

-- Weekly MIMS Weekly MIMS

-- -- Infographics

-- -- SMS

À la carte Services


Content

Text (Blogs)

Video

Audio

Infographics

Social Media

Facebook

Twitter

LinkedIn

YouTube

Google+

Instagram

Paid Services

PPC

CPM

AdWords

Directories

Email and Mobile Marketing

Newsletters

EDM

SMS

WhatsApp

PR Activities

Press release

Interviews

Contributory articles


Performance Metrics

• Conversion rate

• Time to conversion

• Cost Per Conversion

Content Metrics

• Leads generated per offer

• Keyword performance

• Landing page

• Content conversion rate

Social Media Metrics

• Analytics

• Engagement

• Click through rate

Metrics

• Monitoring and analyzing the “right” metrics is a crucial step in lead generation strategy

MIMS – Market Information

Management System

Verticals


Retail

• Restaurants

• Medical and Dental

• Services (Dry Cleaners)

• Finance (CA)

Public Image

• Education

• Elections

• Law Firms

Small and Medium Business

• Staffing Companies

• Engineering

• Travel and Tourism

• Small Manufacturers

• Real Estate and Developers

Know your customer better!

4b. Market Research

MR Services for Indian Market

Market Sizing and Market Profiling

Product research

Advertising research

Mystery Customer Audits

Customer Satisfaction Surveys

Qualitative Research

Data Analytics

Large volume Pan India data collection

64

eMpulse Market Research

65

A leading player in the Indian Market Research Industry

Led by authors of the book “A Practical Guide to Market Research in India”

A viable alternative to the large MR service providers with Pan India coverage

Our positioning is high quality Market Research and Analytics output at a value for

money pricing

Some of the services

Helping companies launch brands and products in India

Information to manage marketing

Data to make product and service upgrades

Large scale all India data collection

Monitoring brand performance


A well Established Leading Indian Market Research Agency

Why eMpulse MR?

66

Leadership

Experience of more than 20 years in

Market Research across multiple sectors

and agencies

Pricing

Ability to provide high quality Market

Research output at a ‘value for money’

pricing

Experience

Mixed profile team with the right mix of

experience, energy and skills

Delivery

Growing acceptability in the market right

from MNCs to large Indian companies and

entrepreneurs


India Geographic Spread

67

- Head Office - Back End Office - Associate Offices

Head Office at Bangalore,

Karnataka

Back End Office at Mysore,

Karnataka

Associate Offices at Mumbai-

Maharashtra, Bengaluru-

Karnataka, Chennai-Tamil Nadu,

Hyderabad-Andhra Pradesh,

Ahmedabad-Gujarat, Pune -

Maharashtra, Kolkata-West

Bengal and Delhi

eMpulse MR operating model

68

Highly responsive to customer

Customized high quality service to every client

Delivery supported by rigorous EDMTM framework

Vision and Mission:

Our vision is to become a leading provider of outsourced Market Research Services and Analytics

Our mission is to provide high quality Market Research services and Analytics to businesses operating in the global marketplace

Key Differentiator Extraordinary results on assignments

Using extensive domain expertise

Coupled with business consulting background


Provide high quality Market Research output just like the bigger agencies at a much

lower pricing

How do we achieve our positioning

• Executives and senior professionals have extensive experience in working in top agencies

• Global Footprint bringing in the latest trends of the global MR industry

Experience of the Exeuctives and senior professionals

• Research Head Office based in Bangalore, a Leader for Market trend

• Back end operations are located in Mysore a Tier 2 city with cost arbitrage

Cost effective Geo Strategy


Market Research Project Summary 1

70

Client Project

Phillips Medical World’s leading medical device company. Helped evaluate

different types of medical equipments for feasibility and launch

in Indian market.

Evans Consoles A Canadian high end consoles company. Helped with decision of

launching the product line into the Indian market

Merittrac Merittrac is India’s largest skills assessment company. eMpulse

research helped brand decisions on two of their major brand

launches –MBA Certification and PSU Testing.

Religare Religare is one of India’s largest financial services company.

eMpulse profiled their business partners across the country and

also helped them understand customer satisfaction with their

financial products and services

http://www.broadviewmediacom.net/

http://www.broadviewmediacom.net/


71

Client Project

Spice eMpulse conducted a study to understand the reasons

for the decline in the market share of Spice in some key

markets.

Kurlon Kurlon is India’s largest mattresses company. eMpulse

conducted regular monthly brand compliance mystery

audit of their dealers across the country.

HCL eMpulse carried out a research study to evaluate the

opportunity for weather related VAS content on mobile

phones

Toyota Kirloskar eMpulse carried out a Mystery Customer Audit of

dealers in Bangalore in association with a partner

agency

http://www.stockwatch.in/stock-news/spice-communications

http://www.stockwatch.in/stock-news/spice-communications

http://laxmifoamfabrics.infobizline.com/authorized-dealers/

http://laxmifoamfabrics.infobizline.com/authorized-dealers/

http://www.rncet.com/hcl-k2-academy.html

http://www.rncet.com/hcl-k2-academy.html


72

Client Project

Interface Floor A French company that is a global leader in carpet tiles.

Conducted several research to evaluate the market and

product strategies before launch of a particular

product

Priya Cement One of India’s leading cement manufacturer. eMpulse

carried out an audit of their dealers in South India

Outdu eMpulse carried a research to evaluate TV display

screens in supermarkets and malls to help deploy their

technology brand

Universal

Transformers

Universal Transformers is one of India’s largest

transformers manufacturing company. eMpulse carried

out a customer satisfaction survey

http://www.cemexsteel.com/brands.html

http://www.cemexsteel.com/brands.html

http://www.logosdatabase.com/logo/outdu_77214195

http://www.logosdatabase.com/logo/outdu_77214195

http://www.utindia.in/index.php

http://www.utindia.in/index.php

http://www.nationalasthma.org.au/about-us/supporters

http://www.nationalasthma.org.au/about-us/supporters


73

Client Project

Arya Developers eMpulse carried out concept testing for a 500 apartment

project to refine the building details and brand positioning.

Danish Steel eMpulse carried out a market opportunity assessment for

high end hospital furniture premium brand products

Maharashtra

Metal Powders

eMpulse is carrying out an opportunity assessment for

autoclaved aerated concrete blocks that are used by the

construction industry

Bharati Airtel Conducted several studies to help refine the products and

services pre-launch and post-launch

http://www.bits360.com/clients.html

http://www.bits360.com/clients.html

http://andrewnewmandesign.com/skill/logo-design/

http://andrewnewmandesign.com/skill/logo-design/

http://widefide.com/internet-2/airtel-data-usage

http://widefide.com/internet-2/airtel-data-usage

EDM a

EDM b

EDM g

EDM d

Company Financials &

Fundamentals Linkage

Market Pulsing

Brand Strategy

Development & Realignment

Execution!

•Net Income Modeling

•Corporate Vision & Strategy

•Cash Flow

•Market Opportunity

EDM – Empulse Delivery Model … for New Projects

•Instrument Design

•Data Collection

•Coding, Data Entry, Data Cleansing

•Poke-Yoke & Inspection Based QC

•Data Analysis

Reporting

•Triack Interpretation

•Concept Generations

•Pugh Selection Model

•Reality Validation

•Metrics Dashboard

•Action Plan Development

•Action Plan Deployment

•Project plan

•Advertisement Campaign

•Triple constraint monitoring

•Brand Monitor

•Results quantification

Overall

Needs

Action

Plans

EDM – Empulse Delivery Model … for Market and Brand Monitoring

Brand and Market

Actions

Continuous

Monitoring

Continuous

Monitoring

Continuous

Monitoring

Action

Implementation

Continuous

Market Pulsing

Refine Direction

Update Action

Plans

Thank You
