Introduction to Electronic Media

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The syllabus should be seen as signposts to assist in the exploration in the world Media studies.

These points in the syllabus are not mutually exclusive or linear. It aims to structure inquiries

and not to limit them. The rights of addition or deletion of some components of the syllabus lies

ultimately with the teacher of the concerned subject.

SCHOOL OF MEDIA STUDIESSRTM UNIVERISTY, NANDED

M.A. /M.Sc. In Electronic MediaSyllabus



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Title of the Course: M.A./M.Sc. Electronic Media

Preamble of the Syllabus:

M.A./M.Sc. In Electronic Media is one of the newly developed courses in SRTM

University. It is designed to provide in-depth understanding of contemporaryElectronic media industry. The course provides students an opportunity to explorethe horizons of ‘Electronic Media’ by enabling them with technical and aestheticalskill sets. The course is open to students regardless of their bachelor degree

background.

In the rapidly changing environment of the media and Communication, thisprogram introduces Students to a dynamic mix of theoretical and criticalapproaches and to a range of practical experience across the sector. Students willdevelop an understanding of the way content is produced and consumed in themulti-platform and digitized environment of media industries.

Students will learn about new critical approaches being developed in order tounderstand the processes of production, circulation and consumption. The courseenables students to develop their own focused area of interest. And ultimately theycan pursue their carrier in diverse fields like broadcasting to journalism, Television,digital web production, E-content writing, and corporate communication toadvertising.

Objectives of the course:

To understand the world of Electronic Media

To train students reflect values that link the global with the local

To become well-versed in the basics of Media Studies.

To learn about the latest production techniques.

To practice and think about communication theory and research critically.

To focus on mass media in general and electronic media in particular.

Special Emphasis on recent advances in the fast changing field of Media

Comprehend Production process, techniques, resource requirements & follow

up.

Understand process, techniques, resources, aesthetic, technical

requirements, and follow up of Television Production. Demonstrate the applications of multimedia authoring tools for multimedia

presentations.

Develop awareness of system configuration requirements and techniques of

Audio and Video Studios.

Understand the requirements, processes, methods and techniques of

electronic media & journalism.

Develop scripts for a variety of formats popular with electronic media,



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Develop awareness with reference to Advertising, Corporate Communication

and Marketing.

Perform web designing and production.

Develop Graphics and Animation for electronic media.

Understand media laws and ethics established for electronic media

Instructions for the Students

The students seeking admission to M.A./M.Sc. In Electronic Media course is herebyinformed that they are supposed to adhere to the following rules:

1.

A minimum of 70 % attendance for lectures / practical is the pre-requisite forgrant of term.

2.

There shall be tutorial / practical / surprise test / home assignment /referencing of research papers / seminar / Media house visits / training courseas a part of internal assessment in each semester. The students are supposed toattend all the tests.

Eligibility and Admission:

Student with any undergraduate/Bachelor’s degree is eligible for this course.Admissions will be given as per the selection procedure / policies adopted by theSchool, in accordance with conditions laid down by the SRTM University.Reservation and relaxation will be as per the Government rules.

Examination:

[A] Pattern of Examination

Evaluation of Students:1)

Students will be evaluated for 125 marks for each paper. This will include endsemester examination for 50 marks and in-semester assessment for 50 marks(internal) and external practical for 25 marks making a paper worth 5 credit.

2)

Student has to obtain 40% marks in the combined examination of In-Semester

and End-3)

A student cannot register for third semester if s/he fails to complete the 100%

credits of the first semester.4)

Internal marks will not change. Student cannot repeat internal assessment. Ifstudent misses internal assessment examination, s/he will have second chancewith the permission of the concerned teacher. But it will not be right of thestudent. It will be the discretion of the concerned teacher and internaldepartmental assessment committee.

5)

There shall be revaluation of answer script of end semester examination, but notof internal assessment papers.

6)

Internal assessment answer scripts may be shown to the concerned student butnot end semester answer script.



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[B] In-semester Examination:

Internal assessment for each course would be continuous and dates for each

tests/assignments will be pre-notified in the time table for teaching or placedseparately as a part of time table. Faculty members co-ordinate this activity withthe help of Head of Department

Theory/Taught Courses: Conducting only written tests should not be encouraged.More focus should be on non-written tests. Students should be encouraged toconduct various academic activities. A teacher must select a variety of theprocedures for internal assessment suggested like, Mid-term test, On-linetest/Computer based examination, Open book test (concerned teacher will decidethe allowed books), Tutorial, Surprise test, Oral/Viva-voce, Assignments, Review ofresearch paper, Seminar presentation, Journal/Lecture/Library notes etc.



4

M.A. /M.Sc. In Electronic MediaFirst Year (First Semester) 2013-14

Total Mark – 625 Credits -25

Paper No UniversityWritten

Internal ExternalPractical

TotalMarks

Credits

I 50 50 - 100 04

II 50 50 25 125 05

III 50 50 25 125 05

IV 50 50 25 125 05

V 50 50 25 125 05

Seminar 25 01

Total 250 275 100 625 25

Paper No Title of the Paper

I Introduction to Electronic Media

II Introduction to Creative WritingIII E-Media

IV Introduction to Television Production

V Communication Skills



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Paper I Introduction to Electronic Media

Objectives

To acquaint student with the concept, process and communication

To enable student to appreciate the potential and limitations of Masscommunication process.

To introduce students to the world of Electronic Media

Syllabus:

Unit 1: Nature and process of human communication, functions of communication,verbal and non-verbal communication, intra-personal, inter-personal, small group,public and mass communication.

Unit 2: Approaches to study Communication: Indian and Western perspectives

Two schools of communication studies

Unit 3: Framework of Mass Communication: Nature and process of MassCommunication, various issues in popular and academic discussions,Academic origin and concerns, Media as an important social institution

Unit 4: Media in everyday life: Characteristics of TV, Newspapers, Radio, internet asa mass medium, Introduction to New Media, Characteristics of New Media, Traditional vs. new media, New Media and Convergence, Blogging and twittering,

Citizen journalism

Unit 5: Brief history of radio and television in India, Public and private radiosystems, FM radio, Hem radio, Introduction to public and private televisionnetworks

References:

1.

Keval J. Kumar - Mass Communication in India Jaico, Mumbai.

2.

Denis McQuonil - Mass Communication Theory : An Introduction, Sage3.

H.R. Luthara, Indian Broadcasting4. P.C. Chatterjee, Broadcasting in India.



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Paper II Introduction to Creative Writing

Objectives:

To introduce the concept of creative writing

To familiarize students with the process of writing poetry, fiction & drama.

To prepare students to write for the media

To encourage students to write for publication.

Syllabus:

Unit 1: Introduction to Creative Writing

Creativity – Inspiration – Art – Propaganda – Madness, Imagination – Creative

Writing / Teaching of – Importance of reading

Unit 2: The Art and Craft of Writing

Familiarizing idioms, Phrases, Synonyms and antonyms, Tropes figures – style,

register – formal, informal usage – Varieties of English – language and gender – disordered languages – Playing with words – grammar and word order – tense and

time – grammatical differences.

Unit 3: Modes of creative writing

a) Fiction, non-fiction – importance of history – literary and popular fiction – short

story and novel – writing fiction for children – Children’s literature.

b) Drama – Plot – Characterization – Verbal and non verbal

Unit 4: Creative writing for the media

Opportunities for creative writing in Print media – Electric Media – Internet –

Advertising, style and variations

References:

1 Creative Writing: A Beginner’s Manual by Anjana Neira Dev, Anuradha Marwah

Swati Pal, Delhi, Pearson, Longmam, 2009

2 Elements of Literature : Essay, Fiction, Poetry, Drama Film, Robert Scholes,

Nancy R Comely, Carl H. Klaus, Michael Silverman, Delhi, 2007

3 Write from the Heart: Unkenling the power of your creativity, Hal Zina Bennet

California Wew, World Library, 2001

4 A Guide to Creative writing by Sylvan Barnet, William E. Cain, New Delhi,

Pearson, 2006



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Paper III E-Media

Objectives:

To make students aware of electronic medium and devices.

To introduce concepts of multimedia to students.

To develop IT skills among students. To give students hands on training to develop websites.

Syllabus

Unit 1: Introduction to E-Media

Electronic Devices: Mobile, iPod, tablet PC, laptop, desktop, palmtop, voice recorder,

digital camera, web camera

Unit 2: MS- Office: MS-Word, MS-Power Point, MS-Excel, MS-Access

Unit 3: Multimedia File Formats: JPEG, MPEG, ZIP, RAR, OBJ, MOV, WAV, MP3,

DAT, AVI, GIF, BMP, PNG, TIF, 3GP

Unit 4: Video Conferencing: Basics, Requirements, Hardware, Software, tools,

techniques

Unit 5: Web Development Inserting, linking, editing, publishing, locating promoting

website HTML, DHTML, XML, JAVA, .NET, ASP, JavaScript/ VBScript FTP

Unit 6: Network Gaming and Animation

References:1.

HTML- Complete Reference2.

Introduction to data compression – Khalid Sayood, Elsevier3.

IEEE Transactions



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Paper IV Introduction to Television Production

Objectives

To inform and orient the students from various disciplines to the new field of

video production. To equip them with the appropriate context of technology – audio-visual

language- narrative and basic elements of creative and production processes

to help them to understand broader perspectives of TV video production as a

social professional practice

Syllabus

Unit 1: Nature of the moving image medium, Fundamentals and history of Cinema,

TV, Video and beyond Film and TV genre (Fiction & Non-Fiction, Advertisement,

Corporate Video, Video Art)

Unit 2: Technology and equipment application aspects and methods:

Camera: Basic Concepts, Lighting: Basic Concepts, Sound: Basic Concepts, Editing:

Basic Concepts, Graphics: Basic Concepts (Creative)

Unit 3: Idea to screen – complete production process, Pre-Production, Production

and Post-Production-Panning, Organizing, Execution, Single Camera, Multiple

Camera, Studio and Location, Key Persons Technical Team, Production Team,

Management Team.

Unit 4: Screen Craft, Screen Grammar, Shooting Rules, Line of Action, Continuity – Space, Time, Position, Movement etc. Writing continuity.

References1.

G. Miller son: Basic TV Focal Press2.

Miller son: TV Scenic Designers Handbook, Focal Press



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Paper V Communication Skills

Objectives:

To equip students with competence in language structure

To hone basic abilities in reading and writing and comprehension Skills to be

acquired

Syllabus:

Unit 1: Reading: Ability to Read with fluency and speed, Skimming and scanning,

Identify, collect and reorder relevant information from factual discourse, from a

given perspective or for a given purpose to isolate fact from opinion. Recognizing

aspects of language, particularly Vocabulary, Grammatical Structure and Textual

organization

Unit 2: Writing: Ability to produce language which is factual (e.g. reports, minutes,

agendas, notices)

Unit 3: Editing & Summarizing: Restatement of a given text with a view to

Shortening, summarizing, Making matter and organization more focused (easy

passages should be provided for these tasks.)

Unit 4: Oral Communication: Training in achieving: Correctness in pronunciation

and sentence stress, Communication with fluency, naturalness, confidence and

sensitivity to audience.

Unit 5: Thinking: Errors in thinking- Partialism, Time scale, Egocentricity,

Prejudices, Adversary thinking, Magnitude errors, Extremes, Concept of Left Brain

and Right thinking, Left Brain thinking-Logical, analytical and structured thinking

Title of the Books Author of the Book

Unit 6: Personality Development: Face to face communication, Body language,

Gesture and posture Personality Development, SWOT Analysis, Stress Management,

Building Positive Attitude, Eye contact, voice modulation, audience awareness,

presentation plan and verbal & non-verbal Communication. Interviews Skill, Group

Interview, Personal Interview, co-curricular activities, and extempore

References

1.

Developing Communication Skill by Krishna Mohan and Meera Banerjee,McMillan Publishers.

2.

Communication Skill – B.V. Pathak, Nirali Prakashan.

3.

Writing Correct English – Readers Digest Publication.

4.

Professional Communication Skills-- S. Chand.

5. Developing Communication Skills-- Krishna Mohan, Meera Banerji.

6.

Communicative Grammar and Composition-- Rajesh K. Lidiya.



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M.A. /M.Sc. In Electronic MediaFirst Year (Second Semester)

2013-14Total Mark – 625 Credits -25

Paper No University

Written

Internal External

Practical

Total

Marks

Credits

VI 50 50 - 100 04

VII 50 50 25 125 05

VIII 50 50 25 125 05

IX 50 50 25 125 05

X 50 50 25 125 05

Seminar 25 01

Total 250 275 100 625 25


VI Writing for Electronic Media

VII Mass Communication Research

VIII Information Security

IX Development Communication

X Television Production



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Paper VI Writing for Electronic Media

Objectives

To expose students to the various forms of media writing

To make students understand the basics of media writing by giving them

related exercises

To impart writing skills required for Broadcast, Web and similar media forms

in order to make them prospective content creator for media industry

Syllabus

Unit 1: Basic tools of Writing: Grammar, Common Grammar Problems,

Punctuation, spelling, Computer aids, words, writing with clarity

Unit 2: Style and stylebook: Accuracy, clarity brevity, Journalistic convention, journalistic style, stylebooks

Unit 3: Writing in the Media Environment: the news culture, elements of news,

personal sources, interviewing, observation, stored source of information, deadlines,

ethical consideration

Unit 4: Writing for broadcast: selection of news, characteristics of writing, story

structure, broadcast writing style, broadcast copy preparation

Unit 5: Writing for web: characteristics of the web, demand of the audience,

characteristics of web writing, forms of writing, lateral reporting,

References

1.

Writing form Mass Media by James Glen Stovall, Pearson Publication

2.

Web journalism: practice and promise of a new medium by James Glen

Stovall



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Paper VII Mass Communication Research

Objectives:

To introduce some basic concepts in research and explain their association

with development of scientific methods

To help students realize the strengths and weaknesses of scientific methodsand principles in the context of social sciences with special reference to Media

Studies

To introduce various approaches, elements, and data analysis methods used

in media research

Syllabus:

Unit 1: Science and Research Methods: Different method of knowing, Concept of

research, Nature of scientific enquiry, Historical development of research methods ·

Unit 2: Research in Communication: Working towards ‘science of communication’,

Early methods and models, Four stages of effect research, Main issues of research-

audience, content, effect, Applications of research in media industry

Unit 3: Approaches to Research in Communication: Reductionist and holistic,

Qualitative and Quantitative, Analytical and Descriptive, Fundamental and Applied,

One time and longitudinal

Unit 4: Research Process: The concept of research design, Research issues, ·

Deciding the research topic- relevance, Importance of theory, literature review, Time, money and personnel, Aims and objectives, Approaches to research, Methods

of data collection, Analysis to conclusions

Unit 5: Sampling: Basic concept, Probability and non probability sample- concepts,

Types of probability and non probability samples, Practical guidelines for sampling

References:

1.

Mass Media Research- Roger Wimmer & Joseph Dominick

2.

Mass Communication Research Methods- Hsia H.J.

3.

The Practice of Social Research- Babbie E. R.

4.

Methods in Social Research- Kothari C. R.

5.

www.indianstat.com

6. www.imrb.com

http://www.indianstat.com/


http://www.imrb.com/






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Paper VIII Information Security

Objectives

To introduce information and its management to students.

To make students aware of security measures.

To make students efficient in applying security measures to the information.

Unit 1: Information Management: File System: File Directory, FAT. Basic File

System, Hierarchical File System, Access Control Verification, Logical File System:Sequentially Structured Records: Fixed length and Variable length. Trends in

Information Management, Traditional and Multimedia File System

Unit 2: Information Exchange: Medium: LAN, WAN, MAN, Internet. Tools and Techniques: electronic mails, document sharing, web pages, onlinedocuments, Devices: Cable- twisted pair, coaxial, optical fiber.Switches- managed & unmanaged, hub, Router, wireless adapters, USB Net setter.

Unit 3: Security: What is Security? Need of security.Network Security: Authentication and Authorization. E-mail security. Encryptionand decryption, Password, Role Defining, Track log reports. Web security, securesocket layer, http & https, script block, history, ActiveX controls. System Security:

Intruder, Intrusion Detection, SNORT. Malicious Programs- Trap Doors, LogicBombs, Trojan Horses, Virus, Worm, Zombie Types of Virus- Parasitic, MemoryResident, Boot Sector, Stealth, Polymorphic, Macro, email. Virus Countermeasures-Detection, Identification, Removal, Antivirus Techniques. Firewall- Design Principles Types: Packet Filtering, Application Level Gateway, Circuit Level Gateway.

Unit 4: Internet Standards and Internet Society: Standardization process, IETF,

IAB, IESG, Standard Categories, NIST, NIC, ISO OSI, IEEE.

Unit 5: Cyber Journalism and Cyber Law: Introduction to Cyber Law, Cyber laweffectiveness, Measures, Case Studies, Cyber Journalism, Online Editions,electronic news. Social Networking: Social Quotient, Social Networking Sites,Profiles, Misuse of Social Networking Case Studies

Unit 6: Hacking: Overview of hacking, hacking methods, hacking types, Security,Advantages of hacking, Cryptography: Introduction to Cryptography, Encryption,Decryption, Algorithms, Keys, Virus And Countermeasures: Virus Programs, Types,Features, Disadvantages, Counter measures, procedure, database

References:

1.

Introduction to data compression – Khalid Sayood, Elsevier

2.

IEEE Transactions

3. www.springerlink.com

http://www.springerlink.com/





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Paper IX Development Communication

Objectives:

To Study the concept of growth and development

To study the role of communication in socio-economic development

To give the basic knowledge of relationship between communication anddevelopment.

To study the new trends in development with the help of communication

system.

Syllabus:

Unit 1: Development: Concept, Meaning of development, social and economic

approaches, Indicators of Development, Characteristics of developing & societies,

Unit 2: Development Communication: Meaning, Concept, Definition, Process,

Theories, Role of media in development communication, Socio-cultural andeconomic barriers,

Unit 3: Agricultural Communication & Rural Development: The genesis of

agricultural extension approach system, Approaches in agricultural communication

models of agricultural extension

Unit 4: Development Support Communication: Population & family welfare, Health,

Education & society, Formal and non-formal education, Open education- National,

state level, Right to education, old age gender, Human Resource Development.

Unit 5: Environment & development: Sustainable development, Alternatives in

communication, Issues: Water, Shelter Poverty/Hunger, Food-self-sufficiency &

political sovereignty, Problems faced in development support communication

References:

1.

N. Jayaweer and Amunagama (Eds.): Rethinking DevelopmentCommunication, Singapore: AMIC,

2. Duchi (Ed.): Development Communication at Grassroot Level, 3. R. Ostman(Ed.): Communication and Indian Agriculture, New Delhi, Sage

3.

U. Narula and B. W. Pearce: Development as Communication.



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Paper X Television Production

Objectives:

To encourage, learn and assimilate the creative processes of video Production

with Aesthetic approaches.

To understand the crafts and skills of directorial practice and procedures ingenerating and executing various types of video productions.

To develop the complete understanding regarding the professional practices

and techniques for the brighter professional performance

Syllabus:

Unit 1: Pre Production, Production and Post-Production planning-duties and

responsibilities of producer/director. Production techniques-video format;

documentary, serial, talk show, interview, discussion, profiles, commercials, Set

designing and make up- visualization and composition-aesthetics-directing the

actors-directing the crew.

Unit 2: Planning and Production of indoor and outdoor shootings, planning and

management of live shows.

Unit 3: Video display systems. Multi camera production, lighting systems - Lighting

methods and needs, Mike positioning and arrangements

Unit 4: Importance of backgrounds. Real and unreal backgrounds, Neutral

background. Economical setting, Location selection, Post production editing.

Unit 5: Application of Production techniques- Script, Length and style of scripts,Story boards and components, Pre and post production techniques, Effective shots,

Footages, Special effects. Graphics and animation, Chroma Key usage and Economy

shooting methods

References:

1.

The world of film or Video Production. Aesthetics and Practices - Ken

Dancyger

2.

Television Program Making – Everything you need to know to get started – Colin Hart.

3.

Directing and Producing for Television. A Formal Approach – Ivan Cury.



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M.A. /M.Sc. In Electronic MediaFirst Year (Third Semester)


Paper No University

Written

Internal External

Practical

Total

Marks

Credits

XI 50 50 - 100 04

XII 50 50 25 125 05

XIII 50 50 25 125 05

XIV 50 50 25 125 05

XV 50 50 25 125 05

Seminar 25 01

Total 250 275 100 625 25


XI Script Writing for TV & Radio

XII Broadcast Journalism

XIII Advertising

XIV Video Post-Production

XV Audio (Individual) / Video (Group) Assignment.



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Paper XI Script Writing for TV & Radio

Objectives:

• To develop a sound language capability for effective communication

• To impart training of idea generation and writing it down

• Developing skill of scripting for different media• To enable students perform writing for electronic media

Syllabus:

Unit 1: Language and CommunicationMeaning and definition of language, perception , Audio language symbols, signs,symbols, icons etc ,Difference between written and spoken language, Instant scriptpreparation , Changing trends in media language

Unit 2: Professional ScriptingScript: meaning and types of script ,Role of a scriptwriter in media ,Concept ofcontent and form, Process of scripting: idea formation, research, sequencing,

Opening and concluding

Unit 3: Radio Scripting and LanguageConcept of spoken language, Stages of scripting and editing, Writing for differentprogram genre/ Adaptation, Talk, news, newsreel, documentary, drama music and

news formats

Unit 4: Television Scripting and Language

Writing for visuals and visual communication, Relationship between narration andvisualsWriting for fictional and non-fictional programmes, Types of script- Treatment,screen play, shooting script, break down script . Full page and split page script

References:

1. Media Writing Process by Dixit, Surya prasad

2. Television& Screen Media by Blum, Richard A

3. Media Writers guide by Nortran, WilliamVan

4. New Script Writers Journal by Johnson, Maryc

5. Basic aspects of Media Writing by Gupta, om



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Paper XII Broadcast Journalism

Unit: 1

TV News - Historical Perspective-Beginning of TV, Channels in India, Starting of

News on TV, Historical perspective and current scenario. News Cast, time increase

for News

Unit: 2

Setting up a 24 hours News Channel, OB vans, use of OB vans, its usefulness,

Microwave Transmitter.

Unit:3

TV and Radio News rooms terms, Basic news scripts, reader, character generator,

sound bite., News Reader, Anchor, News Director, Asst. News Director, Executive

Producer, Reporter, Photographer Video Cameraman, News Reading Machine.

Unit:4

News Broadcasting, Daily News and News analysis, special events. Interviews,

weather news.Unit:5

Ethics-Need for code of ethics for journalists. Role of Press Council. Code of

Publishing Advertisement, Code of Commercial Broadcasting, Various organizations

Ethics.



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Paper XIII Advertising

Unit 1- Basics of advertising:Purpose, development, nature, role in economy. International advertising scenario.

Advertising industry in India: size, major ad agencies and campaigns, social and

cultural context of Indian advertising, advertising ethics and social responsibility.

Unit 2- Advertising as Marketing Communication:Need for integrated communications. Importance of, and role in marketing mix,Advertising goals and strategies: advertising and sales promotion goals.Segmentation and positioning strategies, niche marketing. Brand management andbuilding brand equity, developing brand personality.

Unit 3-Types of advertising:Advertising in different product categories: consumer, industrial, corporate, service,

financial, social marketing etc. Different advertising media and their comparative

strengths and weaknesses. Structure of an ad agency, types of ad agencies.

Unit 4- Advertising Planning and execution:Brand positioning. Importance of research inputsmarket research, situation

analysis, consumer behavior etc. Developing message strategy, media strategy.Preparing advertising plan. Media planning, media buying.

Unit 5- Advertising Creativity:Creative brief. Elements of good advertising. Copy and art. Importance of visual

thinking. Appeals and promises. Importance of design and layout. Use oftypography, graphics etc.

Unit 6: Copywriting:Writing ad copy for different media. Types of headlines and body copy, slogans;taglines. Translation of copy. Writing for brochures, mailers etc.

References:

1. Consumer behaviour -Schikkman Kanuk

2. Consumer market demographics in India - Edited byS.L.Rao

3. Consumer behaviour -Walker

4. Understanding your customer -R.Woodruff and S.F.Gardial5. Essentials of Business Communication - R.Pal and Kolahalli

6. Advertising Management- Batra, Myers & Aaker

7. Advertising and Promotion: S.A.Chunawalla



20

Paper XIV Video Post-Production

Unit:1Basic transition devices-Cut, Dissolve, Wipe, Fade; Switching or Instantaneous Editing;

Basic Switching operations---Cut or take, Dissolve, Super, Fade, Special effects; PCRconfiguration: Switcher, CCU, Control cables, Monitors, Audio Mixer, Waveform monitorand Vectroscope.

Unit:2Linear and Non-linear Editing, on-line and off-line editing, in cam edit. Principles of editing-Matching actions, Continuity, Matching Tone, Cut in , Cut away, Jump cut, compressionand expansion of time. Ingesting footage, making a project file, Project setting, Timelineoperations, various project windows: canvas, transitions, effects, Filters and Toolbar.

Unit:3Visual Effects; Standard Electronic effects — Superimposition, Chroma Key; Digital Video

Effects, inserting graphics and images; Motion; Multi-images.

Unit:4Direction; From Script to screen; Director's roles---Director as visualiser; artist,Psychologist, Technical Advisor, Cameraperson and Editor; Director as Central Coordinator &Crises Manager; Single - Camera direction, Multi-camera direction.

References

1.Nonlinear Editing :Media Mannel; Morris, Patrick, Published 1999 Focal Press2.Writing and Producing Television News: Gormly, Eric K, Ames, Iowa: Blackwell Publishing3.Editing Today: Smith, Ron F. & O'Connell, L.M, Blackwell Publishing

4.Television Production Handbook: Zettl, Herbert Published 2005, Thomson Wadsworth



21

Paper XV Audio (Individual) / Video (Group) Assignment

In this paper, Students are expected to undertake Group production assignment. Students will be

evaluated on the basis of final production outcome and their participation in preproduction,

production and post-production activities.



22

M.A. /M.Sc. In Electronic MediaFirst Year (Fourth Semester)


Paper No UniversityWritten

Internal ExternalPractical

TotalMarks

Credits

XI 50 50 25 125 05

XII 50 50 - 100 04

XIII 50 50 25 125 05

XIV 50 50 25 125 05

XV 50 50 25 125 05

Seminar 25 01

Total 250 275 100 625 25


XVI Advanced Television Production

XVII Script Writing

XVIII Audience Measurement and Television Programming

XIX Public Relations

XX Video Production Portfolio



23

Paper XVI Advanced Television Production

Unit:1

Creative Production Techniques: Shot by Shot method, Master shot method, Planning for

unscripted.

Unit:2

Directing Single Camera: Setup, Shooting Directing Multi Camera: Floor Plan, Positioning

Camera, Making setup, Taking-Directing

Unit:3

Director and Actor: Talent Hunting, Search, Agency, Auditions Skill in Handling the actors,

Handling of non-actors Interview Techniques

Unit:4

Grammar of acting complete process, final result, rapport, Body language, Dialogue, Inner life.Directorial Practice and Techniques: Composing Shot- Spatial Connections, Line Force Dynamics

Reference Books

G. Miller son: Basic TV Focal Press Miller son: TV Scenic Designers Handbook, Focal Press

Karel Reisz, Gavin Millar: The Technique of Film Editing

Michael Rabiger : Directing Film Technique Aesthetics



24

Paper XVII Script Writing

Unit 1 Writing for the Screen The Nature and Characteristics of Media Writing, Literary text v/s text written for thescreen.

Unit 2. The Core of Screen Writing: Genesis of an IdeaConscious attention to surroundings/Listening carefully, reading, observing, writing adiary regularly, The Concept diary

Unit 3. Basic structure of StoryChain of cause-effect event structure, Beginning-middle-end (character-setting-problem-resolution)

Difference between- writing with words (literature) & writing for visual medium,Forming familiar associations with the written word: Short Story = short film, Novel =feature film, Research paper/essay (with human touch) = documentary, Writingcircularly (not sequentially) & writing linearly (in a sequence)

Unit 4. FormStory, Plot Order, Narrative, Types of Narrative, Concept treatment, The First draft

Unit 5. Format: Fiction, Non-FictionWhat is a scene? What is a Unit? (Fiction v/s Non-Fiction),The Scene/Unit SkeletalStructure, Scene Flow/ Unit Sequence, Into. To Celtex /final draft.

References:1. Lagos Egri- Writing for Television2. Millard Robert- Writing for Television and Radio3. James Thomas-Script analysis for Actors, Directors and Designers4. Charles Waiwrigth – Television Copywriter



25

Paper XVIII Audience Measurement and Television Programming

Unit 1

Understanding ‘Mass Audience’: Concept, Evolution of the concept (from passive

receiver to active audience), Characteristics of mass audience, Agencies interested in

audience measurement, Why they want to know the audiences

Unit 2

Audience Measurement Systems: History of audience measurement systems, Need of

audience measurement systems, Evolution of audience measurement systems

Unit 3

Audience Measurement In India: Brief History of audience measurement in India, TAM,

NRS/IRS, RAM, WAM

Unit 4

Concepts and Issues In Audience Measurement: TRP (meaning and importance), GRP

(meaning and importance), Cume (meaning and importance), Frequency (meaning and

importance)

Unit 5

Scope and Limitation of Audience Measurement Systems: Methodological problems,

Structural lacunas, Why measurement systems dominate industry

Unit 6

Programming For Television: Day-Parting for GEC’s, Concept of Programming, Process

of programming, Generic structure of programming department in GEC’s, ‘Scheduling’

as a concept and types of scheduling, Programming as a regulator for Audience flow

Resources:

1) Audience analysis by McQuil Dennis (Sage publication)

2) Mass Communication Theory by McQuil Dennis (Sage publication)

3) Mass Communication in India by Kumar Kewal (Jaico Publication)

4) www.Indiantelevision.com

5) www.imrbint.com

6)

www.tamindia.com

http://www.indiantelevision.com/


http://www.imrbint.com/


http://www.tamindia.com/







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Paper XIX Public Relations

Unit 1- Understanding PR: Definitions, purpose and utility; relevance todemocratic society.Difference between PR, advertising and propaganda. Status of PR in India. Ethicsand legalities of the new digital world. Publics of PR- internal, external. Differentways to address them. Concept of ‘Communication audit’.

Unit 2- Role of PR in different sectors: government, corporate, defenceestablishments, educational institutions, hospitals, individuals, political parties,trade and commercial organizations, professional associations, labour unions NGOsetc.

Unit 3- Types of PR: Internal/external, publics of PR, communication audit;qualities required of a PR professional, role and responsibilities of PR professional;in-house PR department, PR consultancy

Unit 4- PR Tools: Internal: house journals, bulletin boards, events, mailing groups,social networking sites; External: exhibitions, trade fairs, external journals, mediapublicity. Traditional modes of communication (yatra, melas etc.), campaigns,movements etc. Programmes and events, CSR projects; PR during crisis: somerecent case studies.

Unit 5- Media Relations as a PR function: Importance of media publicity in PR.

Necessity and ways of building and maintaining media relations, organizing pressconferences and visits; writing press releases and arranging other publicity material(audio, video, CDs, etc.), citizen journalism

Unit 6- Social media: blogging, LinkedIn, Facebook, Twitter etc. and use of theInternet. Websites: a toll for faster dissemination of information, photographs andA/V material.



Paper XX Video Production Portfolio

In this paper, Students are expected to undertake a Individual production project (mostly non-fiction). Students will be evaluated on the basis of final production outcome and their participation

in preproduction, production and post-production activities.

Introduction to Electronic Media

Documents