Introduction to Edentify

About Edentify

We workwith businesses in the following industries:

- Market research consultancies- Media agencies- Advertising/full service agencies- Marketing consultancies- FMCG- Media- Publishing- Financial services- Retail

- Over 45,000 active members- Entirely dedicated to providing consumer insights- Recruited through selective media channels- Covers Australia and New Zealand- Members are 14 years and over- Integrated reward point system- Guaranteed reward for each participant- Ongoing active member tagging- Exclusive use for Edentify

Capturing Insights – our dedicated research panel

Branding studiesMarket sizingCustomer satisfactionAdvertising awareness/effectivenessNew concept testingMedia consumptionPath to purchase

When you need numbers

Our research techniques – Online/mobile surveying

Project set-up

Approved surveyQuestions,

instructions etc.

Survey rough outline

Research brief

How do we share results?

We can offer:

Real-time results

Web-based reporting

Charting system

Create filters/segments

Open text analysisData export into

Excel and other reporting systems

Client dashboards

New concept testingPurchase behaviourSample testingCreative testingProduct or service testing

When you need a deeper opinion which requires a conversation

Our research techniques – online forums

Key benefits

No time pressures to attend a focus group which means we get to speak to a wider audience.

Greater genepool

1

Home banking, on-line dating, Facebook etc. People organise their lives and relationships on-line at a time when it suits them.

Asynchronousmethod

2

Online group forums last longer than focus group and this means people get to sit with an idea longer, understand it, then make judgement.

Over night orover a month

3

People interact with online forums on their own and we can control the amount of influence from others

ControlInfluence

4

Project set-up

Online forum discussion topics

- General subjects- Set tasks- Set homework- Combine with offline activities- Visit websites- Show stimulus (videos, pictures etc.)

Online qualitative research

Online real-time reporting system

Analysing results

Summary reporting in Powerpoint

EdentifyFast, effective insights and innovators in

consumer research